Take Your Cannabis Marketing To Next Level With This New Commerce Media Technology

Cannabis-focused provider of marketing and data solutions, Surfside Solutions Inc. announced on Tuesday the national launch of its latest product offering, Commerce Media.

What Happened

The Commerce Media Platform is available across all markets and is easy to integrate with existing point-of-sale and e-commerce software.

It is a turnkey solution for retailers to generate a new revenue stream while improving conversion rates and driving incremental sales.

Why It Matters

This innovative solution, which has been in private beta since April, provides cannabis brands with a new advertising channel directly within a retailer's e-commerce websites and marketplaces.

The expanded offering will allow retailers and cannabis dispensaries to personalize and improve shopping experiences while providing brands the ability to secure priority placements, improve exposure to in-market shoppers and measure all media to SKU-level sales.

"Consumers are demanding a more relevant buying experience and businesses need to adapt and ensure they have the right technology and economics to be able to grow," said Michael Blanche, co-founder and Co-CEO of Surfside.

What's Next

With these updates, the Surfside Platform now supports both on-site and off-site advertising. It can unify off-site ads from mainstream websites and apps with personalized, on-site shopping experiences driven by custom ads tailored to shoppers' interests and previous purchasing habits.

For a deeper insight into the convergence of innovation and expertise within the cannabis industry, we invite you to join us at the upcoming Benzinga Cannabis Capital Conference, which is returning to Chicago on September 27 and 28. Discover the forefront of advancements reshaping the future of cannabis extraction and technology.

Get your tickets today before prices increase and secure a spot at the epicenter of cannabis investment and branding.

Related News

• Surfside's Cannabis Advertising Platform Has New Measurement & Targeting Features, Here Are The Details
• EXCLUSIVE: Surfside Launches Retail Intelligence Targeting For Inventory-Level Ad Campaigns
• Surfside Solutions Acquires Data-Led Cannabis Audience Platform Good Harvest Co

Photo: Courtesy of Scott Graham on Unsplash