Grasslands Presents New YouTube Series 'CPG Marketer' To Share Top Marketing Insights With Big Names

Ricardo Baca, a three-time Marketer of the Year and veteran journalist, is launching “The CPG Marketer,” a new YouTube series offering in-depth marketing insights from leading professionals in the consumer packaged goods industry. Presented by Grasslands, a Clio Award-winning consumer packaged goods (CPG) marketing agency founded by Baca, the series aims to fill a crucial gap in industry knowledge sharing.

Top Brand Leaders Share Marketing Strategies

Set to debut on October 29, the series features eight candid interviews with marketing leaders from top brands like Traditional Medicinals, Aspire Energy Drinks and SIMPLi. It delves into the challenges of the competitive CPG landscape, exploring contemporary strategies that are propelling today’s most innovative brands to success.

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Baca’s Mission: Real CPG Marketing Strategies

"It's a desert out there for marketing-minded CPG professionals looking to tap into the modern marketing tactics and strategies that are driving real results across the fast-changing CPG space," said Baca. "I made it my goal to fill that white space—and to create a container where high-level marketers can share their own insights about what's working, what's not and more about their biggest wins and failures as CPG marketers."

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Baca brings 25 years of journalism experience and a deep understanding of marketing to the series. As the founder and CEO of Grasslands, he has been at the forefront of marketing in emerging industries, including cannabis and psychedelics. His work integrates journalism-minded approaches to PR and communications, pushing the boundaries of traditional marketing.

The CPG Marketer: A New Resource

The inaugural season includes conversations with industry luminaries such as Kristel Corson from Traditional Medicinals, known for harnessing the power of plants to deliver wellness solutions rooted in sustainability. Kim Feil from Aspire Energy Drinks discusses how the brand is changing the energy drink landscape with natural, healthy alternatives. Lizzie Anderson from SIMPLi shares insights on disrupting the regenerative agriculture space by providing clean, ethically sourced foods.

“The CPG Marketer” will be available on Grasslands’ YouTube and LinkedIn channels, as well as select media partner websites. The series is poised to become a valuable resource for professionals seeking to enhance their marketing acumen in the rapidly evolving CPG sector.

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