Integrating an Ad Platform with Data Intelligence: This Company Says It Is Determined to Achieve Its Goal

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

The success of a business often depends on how it can produce the best product or offer the best service while keeping costs as minimal as possible. Marketing adds to the list of expenses.

Some business experts say that no business would exist without marketing because it is marketing that drives sales and ultimately makes the business thrive. No matter how good your product or service is, if people do not know about it, how can you generate sales?

However, marketing on its own cannot successfully drive a business forward; as a business leader, you need data on how your product is doing on the market. Data helps you understand and improve your business and reduce wasted money and time. Waste is an enemy in business because it squanders resources and eventually affects the bottom line.

Bad advertising can be one waste of resources in a business. Having quality and reliable data can help you identify which advertisement and marketing channels are bringing the greatest Return on Investment (ROI) so that you can focus on those. What if there was a single platform integrating ad buying and data intelligence at an affordable cost? Mobiquity Technologies Inc. MOBQ (which just uplisted to the Nasdaq exchange) states that it has exactly that through its subsidiaries, Advangelists, and Mobiquity Networks.

Tell Me About Advangelists and Mobiquity Networks

Mobiquity Networks says it is a next-generation company that offers various datasets to marketers and researchers to reach their intended audience. The company claims it provides unique, at-scale data and actual insights on consumer behavior and trends that can be used in marketing and research.

Mobiquity combines an exclusive data set with first-party data. According to its website, the company has a large location dataset containing commercial buildings, entertainment locations, and sporting venues. Mobiquity believes it provides one of the most accurate and scaled solutions for mobile data collection and analysis.

Advangelists, on the other hand, says that it offers an integrated, low-cost, platform-as-a-service (PaaS) for all programmatic advertising needs. Advangelists integrates with Mobiquity to offer an amalgamation of all the necessary features needed for programmatic ad buying with data intelligence, such as Demand Side Platform (DSP), data management platforms, analytics and reporting, location targeting and attribution, and ad fraud detection protection in a single platform to reduce the cost of running ads using programmatic technology. By doing this, Advangelists substitutes the fragmented multi-service providers associated with programmatic ad technology with 1 integrated system so clients do not have to navigate through different ad tech vendors.

Mobiquity believes that the ecosystem it has built has the potential of helping small-to-medium-sized ad agencies that want to provide media buying services to their clients while maintaining a complex programmatic tech stack at low cost.

In one case study, Advangelists’ ecosystem helped an upcoming ad agency that was struggling to maintain a full programmatic tech stack and a robust tech team because of costs to turn their media team into a profitable making entity. Before Mobiquity Networks entered into a revenue-sharing partnership with Advangelists in 2018, Advangelists had over 200 clients, including campaigns for AOL, Airbnb Inc. ABNB, Microsoft Corporation MSFT, and Nike Inc. NKE.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. The content was purely for informational purposes only and not intended to be investing advice.