Apple Fans! Mark Your Calendar For June 5 As The Company Preps For The 'Beginning Of A Post-iPhone Era'

Apple, Inc.’s AAPL next biggest product after the iPhone is set to drop, with the unveil touted as a “monumental launch” for the company.

What Happened: Apple is planning to debut its first mixed-reality (MR) headset on June 5, 2023, which the company sees as the beginning of a post-iPhone era, Bloomberg columnist Mark Gurman said in his weekly “Power On” newsletter.

The launch will herald MR as Apple's foray into a new major category, offering a glimpse of a future where people interact via headsets instead of pocketable touchscreens, he said.

Gurman expects the company to launch not only the headset but also its xOS operating system, accompanying services and, more importantly, a software development kit and platform that will help developers write new types of apps.

See Also: Everything You Need To Know About Apple Stock

Take On WWDC Invitation: An invitation sent out by Apple last week for the Annual Worldwide Developer Conference, or WWDC, provides some likely hints, Gurman said.

The graphic is clearly an outline of the “Apple Park” spaceship campus, signaling the first day of the conference that will be held at the company’s headquarters, he said.

The second graphic, an outline of a rainbow structure on Apple’s campus, is also interesting, Gurman said, while noting that it looks like the curved shape of the Apple headset facing upward.

At WWDC 2023, Apple will organize “special all-day event” at its campus, followed by online sessions for developers throughout the week, Gurman said. The keynote addresses, however, will already have been taped and will not be presented on stage, he noted.

The reason behind the pre-taped addresses could be driven by an intent to have a polished video instead of leaving "nothing to chance,” Gurman said. The company may also not want a headset demo failure on stage, he added.

Susan Prescott, head of developer relations, called the conference Apple’s “biggest and most exciting yet” and said that the company “can’t wait” to host “this very special event,” Gurman said. 

“The company knows that everyone is anticipating this headset — including Wall Street — and it wouldn’t want to further stoke expectations if it couldn’t meet them,” he said.

Apple closed Friday's session 1.56% higher at $164.90, according to Benzinga Pro data.

Read Next: Apple's Top Execs Converge At Steve Jobs Theater To Take Stock Of Progress On Mixed Reality Headset

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