Harris-Walz Camo Cap Emerges As Potent Rival To Iconic Trump MAGA Headgear, Sales Near $1M Mark Since Tuesday Launch

The Harris-Walz campaign has confirmed that their camo hats, branded with “Harris Walz”, sold out within a day of release, generating nearly $1 million in sales.

What Happened: The campaign initially produced 3,000 hats, which sold out in less than 30 minutes. Each hat, American and union made, was sold for $40. The hats became a sensation after Vice President Kamala Harris announced that Minnesota Gov. Tim Walz (D) was her running mate. The announcement video featured Gov. Walz in camo gear at his St. Paul home, sparking interest in the campaign’s camo hats, reported The Hill.

The hats’ popularity led to Gov. Walz being dubbed a “Midwest Princess” online, a reference to pop singer Chappell Roan’s merchandise. The campaign stated that the inspiration for the hat came from Gov. Walz himself, who was seen wearing a camo hat during a video call with Harris.

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Following the hats’ success, Teen Vogue speculated whether the camo hat might become as iconic as the red hats associated with former President Donald Trump’s supporters. Gov. Walz was seen wearing the hat at his first rally with Harris in Philadelphia, where he said he was “capping off the night.”

Why It Matters: When Harris asked Walz to be her running mate, he was in his St. Paul home wearing khakis and his signature camouflage hat. The hat, now part of the Harris campaign’s merchandise, became an instant hit, selling 3,000 units in 30 minutes and generating over $1 million in sales, benefiting the Harris Victory Fund, noted USA Today.

In contrast, Trump’s iconic red MAGA hat, which Jared Kushner claims brought in up to $80,000 a day during the 2016 campaign, is a legendary piece of political merchandise. The Trump campaign’s extensive merch strategy has included everything from golden sneakers to NFTs, raising significant funds and capitalizing on Trump’s image.

While Unionwear’s CEO Mitch Cahn notes that the initial Kamala-Walz hat demand exceeds that of the early MAGA hats, it remains to be seen if it will achieve the same lasting cultural impact.

The Harris-Walz ticket has been gaining momentum in the run-up to the 2024 presidential election. Prior to the selection of Gov. Walz as her running mate, Vice President Harris was already leading in the polls against former President Trump. The introduction of the camo hats seems to have further boosted their campaign’s visibility and popularity.

With President Joe Biden not running for re-election in 2024, Vice President Harris quickly became the frontrunner for the Democratic Party. The betting markets show a close race between Harris and Trump, but the recent surge in support for the Harris-Walz ticket, as evidenced by the rapid sell-out of their campaign hats, indicates a shift in voter sentiment.

Photo via Shutterstock

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.