EXCLUSIVE: This FinTech Disruptor Is Giving Financial Advisors Their Own 'Iron Man Suit' — Here's How

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Financial advisors are drowning in paperwork, outdated tech and inefficiencies. Enter Savvy Wealth, the digital-first platform revolutionizing wealth management.

In an exclusive Benzinga interview at Future Proof CityWide in Miami, Florida, CEO Ritik Malhotra explained how Savvy is modernizing financial advice and why the industry desperately needs it.

A ‘Business In A Box’ For Advisors

Wealth management is a $545 billion industry, yet much of it still operates with pen, paper and Excel spreadsheets. Seventy-five percent of advisors don't offer any digital communication beyond email, and 62% manually conduct financial planning. The result? Poor client experience and advisors bogged down with non-client-facing tasks.

Savvy Wealth is tackling this problem head-on, offering financial advisors a complete, plug-and-play platform. “We help automate and take away all of the work related to middle and back office, help with marketing support, figure out all the things around financial services so that advisors can focus on the number one thing — spending more time with clients,” said Malhotra.

Read Also: Andrew Pitcairn On Multi-Generational Wealth: ‘Think In 50-Year Increments’

From Snail Mail To AI-Powered Wealth Management

Malhotra's journey into fintech was personal. After selling his first startup to Box, he found himself suddenly wealthy and in need of a financial advisor. The experience was “quite antiquated” he said. “I was snail-mailing documents… DocuSign wasn't allowed for certain things.” Malhotra was clear this industry needed a serious upgrade.

His solution? Savvy Wealth. More than just another fintech platform, it provides an end-to-end solution, handling automation, compliance, marketing and operational headaches so advisors can scale efficiently. “We spoke to 100 financial advisors over the years, and they all basically pointed to one problem” — they lack the right tools to provide a modern experience to clients. So, Malhotra decided to fix that.

The AI Revolution In Finance

Savvy Wealth is also leaning hard into artificial intelligence, using it to streamline back-office tasks, automate marketing, and even generate financial plans. AI can “automate 90% of document filling” and help advisors “with generating marketing collateral.” The excitement, thought, is in scenario planning — advisors can dictate a client’s goals and risk profile and AI can generate an actionable financial plan instantly.

Don’t expect robo-advisors to replace humans anytime soon, Malhotra cautioned. Wealth management is going to be “human-powered first.” Robo-advisors have their place, but the advisor is the most important part of the financial equation. The company’s goal is to give them their own “Iron Man suit” — the technology that helps them be the best version of themselves, he said.

Investor Takeaway: The Future Is Digital

For investors, Savvy Wealth represents a prime example of fintech's growing role in transforming legacy industries. As AI and automation continue to reshape financial services, companies such as Savvy Wealth are positioned to benefit from the shift.

The traditional wealth management firms clinging to outdated methods may struggle, while those embracing digital transformation could see exponential growth.

As Malhotra puts it, “If the advisor is the superhero for the client, then we want to maximize that amount of time and actually minimize all that other work.”

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