Columbia Sportswear (NASDAQ:COLM) Stock

Columbia Sportswear

Columbia Sportswear Co makes outdoor and active-lifestyle apparel, footwear, equipment, and accessories that it sells under four primary brands: Columbia, Sorel, Mountain Hardwear, and prAna. The majority of sales are in the United States, but the company also has remarkable sales in its three other geographic segments: Latin American and Asia-Pacific; Europe, Middle East, and Africa; and Canada. The majority of sales are through wholesale channels, including sporting goods and department stores, but the company also operates its own branded stores in each of its geographic segments. Columbia sources products from around the world and uses contract manufacturers outside the United States, predominantly in Asia to manufacture its various products.

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Columbia Sportswear shares are tumbling in Tuesday&#39;s after-hours session on the heels of the company&#39;s fourth-quarter financial results.

Columbia Sportswear Stock Dives On Q4 Earnings, Soft Guidance: &#39;We Are Continuing To Pursue Cost Savings&#39;

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Columbia Sportswear Company - Common Stock

Columbia Sportswear Co

Ronald Nelson, Board Member at Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>), reported a large exercise of company stock options on February 18, according to a new SEC filing.
What Happened: A Form 4 filing from the <a href="https://www.sec.gov/Archives/edgar/data/0001050797/000105079725000020//Archives/edgar/data/1050797/000105079725000020/0001050797-25-000020-index.htm">U.S. Securities and Exchange Commission</a> on Tuesday showed that Nelson, Board Member at Columbia Sportswear, a company in the Consumer Discretionary sector, just exercised stock options worth 3,969 shares of COLM stock with an exercise price of $57.05.
The Wednesday morning market activity shows Columbia Sportswear shares down by 0.34%, trading at $88.55. This implies a total value of $125,023 for Nelson's 3,969 shares.
<h3>About Columbia Sportswear</h3>
Columbia Sportswear Co makes outdoor and active-lifestyle apparel, footwear, equipment, and accessories that it sells under four primary brands: Columbia, Sorel, Mountain Hardwear, and prAna. The majority of sales are in the United States, but the company also has remarkable sales in its three other geographic segments: Latin American and Asia-Pacific; Europe, Middle East, and Africa; and Canada. The majority of sales are through wholesale channels, including sporting goods and department stores, but the company also operates its own branded stores in each of its geographic segments. Columbia sources products from around the world and uses contract manufacturers outside the United States, predominantly in Asia to manufacture its various products.
<h3>Columbia Sportswear's Economic Impact: An Analysis</h3>
Decline in Revenue: Over the 3 months period, Columbia Sportswear faced challenges, resulting in a decline of approximately -5.47% in revenue growth as of 30 September, 2024. This signifies a reduction in the company's top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Holistic Profitability Examination:
<ul>
<li>
Gross Margin: With a low gross margin of 50.18%, the company exhibits below-average profitability, signaling potential struggles in cost efficiency compared to its industry peers.
</li>
<li>
Earnings per Share (EPS): Columbia Sportswear's EPS is significantly higher than the industry average. The company demonstrates a robust bottom-line performance with a current EPS of 1.56.
</li>
</ul>
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.24.
Financial Valuation:
<ul>
<li>
Price to Earnings (P/E) Ratio: The Price to Earnings ratio of 23.26 is lower than the industry average, indicating potential undervaluation for the stock.
</li>
<li>
Price to Sales (P/S) Ratio: The P/S ratio of 1.54 is lower than the industry average, implying a discounted valuation for Columbia Sportswear's stock in relation to sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): The company's EV/EBITDA ratio 14.43 is below the industry average, indicating that it may be relatively undervalued compared to peers.
</li>
</ul>
Market Capitalization Analysis: Falling below industry benchmarks, the company's market capitalization reflects a reduced size compared to peers. This positioning may be influenced by factors such as growth expectations or operational capacity.
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<h3>Understanding the Significance of Insider Transactions</h3>
Considering insider transactions is valuable, but it's crucial to evaluate them in conjunction with other investment factors.
When discussing legal matters, the term "insider" refers to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, as stipulated in Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and significant hedge funds. Such insiders are required to report their transactions through a Form 4 filing, which must be completed within two business days of the transaction.
A new purchase by a company insider is a indication that they anticipate the stock will rise.
On the other hand, insider sells may not necessarily indicate a bearish view and can be motivated by various factors.
<h3>A Closer Look at Important Transaction Codes</h3>
When analyzing transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> tend to focus on those in the open market, detailed in Table I of the Form 4 filing. A P in Box 3 denotes a purchase,while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001050797">Check Out The Full List Of Columbia Sportswear's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insider Trades

Ronald Nelson Exercises Options, Realizes $125K

Columbia Sportswear Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) shares are tumbling in Tuesday&#8217;s after-hours session on the heels of the company&#8217;s fourth-quarter financial results. Weak first-quarter guidance appears to be weighing on shares. Here&#8217;s a rundown<a href="https://www.benzinga.com/pressreleases/25/02/b43478103/columbia-sportswear-company-reports-fourth-quarter-and-full-year-2024-financial-results-provides-f"> of the report</a>.
<ul>
<li>Q4 Revenue: $1.1 billion, versus estimates of $1.07 billion</li>
</ul>
<ul>
<li>Q4 Adjusted EPS: $1.80, versus estimates of $1.85</li>
</ul>
Total revenue was up 3% on a year-over-year basis. Earnings per share grew 16% year-over-year. The company ended the quarter with $815 million in cash and short-term investments. 
&#8220;I&#8217;m encouraged that sales returned to growth in the&nbsp;fourth quarter, and we expect continued growth in 2025, across most brands and regions,&#8221; said Tim Boyle, chairman, president and CEO of Columbia Sportswear.
&#8220;While we have made substantial progress slowing our rate of SG&amp;A expense growth, we are continuing to pursue cost savings and enhanced profitability.&#8221;
Guidance: Columbia Sportswear expects first-quarter revenue to be between $749 million and $764 million versus estimates of $798.5 million, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>. The company expects first-quarter earnings to be in the range of 62 cents to 70 cents per share versus estimates of 71 cents per share. 
Management will further discuss the quarter on a conference call with analysts and investors at 5 p.m. ET.
COLM Price Action: Columbia Sportswear shares were down 8.86% after-hours, trading at $78.25 at publication Tuesday, per <a href="http://pro.benzinga.com">Benzinga Pro</a>.
Read Next:
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<li><a href="https://www.benzinga.com/25/02/43479274/alphabet-q4-earnings-highlights-ai-cloud-youtube-momentum-continues-capex-guidance-sends-shares-lower">Alphabet Q4 Earnings Highlights: AI, Cloud, YouTube Momentum Continues, $75 Billion CapEx Guidance Spooks Investors</a></li>
</ul>
Photo: Shutterstock.

Columbia Sportswear Stock Dives On Q4 Earnings, Soft Guidance: 'We Are Continuing To Pursue Cost Savings'

The Q4 earnings report for Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) was released on Tuesday, February 4, 2025 at 04:05 PM.
Here's what investors need to know about the latest announcement.
<h3>Earnings</h3>
Columbia Sportswear missed estimated earnings by -4.0%, reporting an EPS of $1.8 versus an estimate of $1.88.
Revenue was up $37.00 million from the same period last year.
<h3>Past Earnings Performance</h3>
Last quarter the company beat on EPS by $0.2 which was followed by a 6.0% increase in the share price the next day.
Here's a look at Columbia Sportswear's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.36</td>
<td>-0.34</td>
<td>0.35</td>
<td>1.96</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.56</td>
<td>-0.20</td>
<td>0.71</td>
<td>1.86</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>936.33M</td>
<td>568.29M</td>
<td>740.02M</td>
<td>1.08B</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>931.77M</td>
<td>570.24M</td>
<td>769.98M</td>
<td>1.06B</td>
</tr>
</tbody>
</table>

New investors should note that it is sometimes not an earnings beat or miss that most affects the price of a stock, but the guidance (or forecast).
<h3>Guidance</h3>
Columbia Sportswear management provided guidance for FY 2025, expecting earnings between $3.8 and $4.15 per share.
To track all earnings releases for Columbia Sportswear <a href="https://www.benzinga.com/quote/COLM/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insights into Columbia Sportswear Q4 Earnings

Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) reported its Q4 earnings results on Tuesday, February 4, 2025 at 04:05 PM.
Here's what investors need to know about the announcement.
<h3>Earnings</h3>
Columbia Sportswear missed estimated earnings by -4.0%, reporting an EPS of $1.8 versus an estimate of $1.88.
Revenue was up $37.00 million from the same period last year.
<h3>Analysis of Past Earnings</h3>
In the previous quarter, the company beat on EPS by $0.2, resulting in a 6.0% increase change in the share price the following day.
Here's a look at Columbia Sportswear's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.36</td>
<td>-0.34</td>
<td>0.35</td>
<td>1.96</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.56</td>
<td>-0.20</td>
<td>0.71</td>
<td>1.86</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>936.33M</td>
<td>568.29M</td>
<td>740.02M</td>
<td>1.08B</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>931.77M</td>
<td>570.24M</td>
<td>769.98M</td>
<td>1.06B</td>
</tr>
</tbody>
</table>

New investors should note that it is sometimes not an earnings beat or miss that most affects the price of a stock, but the guidance (or forecast).
<h3>Guidance</h3>
Columbia Sportswear management provided guidance for FY 2025, expecting earnings between $3.8 and $4.15 per share.
To track all earnings releases for Columbia Sportswear <a href="https://www.benzinga.com/quote/COLM/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Columbia Sportswear Earnings Review: Q4 Summary

WIIM

Columbia Sportswear shares are trading lower after the company reported worse-than-expected Q4 adjusted EPS results and issued Q1 adjusted EPS guidance below estimates.

The Q4 earnings report for Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) was released on Tuesday, February 4, 2025 at 04:05 PM.
Here's what investors need to know about the latest announcement.
<h3>Earnings</h3>
Columbia Sportswear missed estimated earnings by -4.0%, reporting an EPS of $1.8 versus an estimate of $1.88.
Revenue was up $37.00 million from the same period last year.
<h3>Analysis of Past Earnings</h3>
In the previous quarter, the company beat on EPS by $0.2, resulting in a 6.0% increase change in the share price the following day.
Here's a look at Columbia Sportswear's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.36</td>
<td>-0.34</td>
<td>0.35</td>
<td>1.96</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.56</td>
<td>-0.20</td>
<td>0.71</td>
<td>1.86</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>936.33M</td>
<td>568.29M</td>
<td>740.02M</td>
<td>1.08B</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>931.77M</td>
<td>570.24M</td>
<td>769.98M</td>
<td>1.06B</td>
</tr>
</tbody>
</table>

New investors should note that it is sometimes not an earnings beat or miss that most affects the price of a stock, but the guidance (or forecast).
<h3>Guidance</h3>
Columbia Sportswear management provided guidance for FY 2025, expecting earnings between $3.8 and $4.15 per share.
To track all earnings releases for Columbia Sportswear <a href="https://www.benzinga.com/quote/COLM/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Earnings Summary: Columbia Sportswear Q4

Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) reported its Q4 earnings results on Tuesday, February 4, 2025 at 04:05 PM.
Here's what investors need to know about the announcement.
<h3>Earnings</h3>
Columbia Sportswear missed estimated earnings by -4.0%, reporting an EPS of $1.8 versus an estimate of $1.88.
Revenue was up $37.00 million from the same period last year.
<h3>Analysis of Past Earnings</h3>
During the previous quarter, the company beat on EPS by $0.2, leading to a 6.0% increase share price change the next day.
Here's a look at Columbia Sportswear's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.36</td>
<td>-0.34</td>
<td>0.35</td>
<td>1.96</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.56</td>
<td>-0.20</td>
<td>0.71</td>
<td>1.86</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>936.33M</td>
<td>568.29M</td>
<td>740.02M</td>
<td>1.08B</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>931.77M</td>
<td>570.24M</td>
<td>769.98M</td>
<td>1.06B</td>
</tr>
</tbody>
</table>

New investors should note that it is sometimes not an earnings beat or miss that most affects the price of a stock, but the guidance (or forecast).
<h3>Guidance</h3>
Columbia Sportswear management provided guidance for FY 2025, expecting earnings between $3.8 and $4.15 per share.
To track all earnings releases for Columbia Sportswear <a href="https://www.benzinga.com/quote/COLM/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Columbia Sportswear Earnings Analysis: Q4 Recap

Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) announced its Q4 earnings on Tuesday, February 4, 2025 at 04:05 PM.
Here's a breakdown of the earnings report.
<h3>Earnings</h3>
Columbia Sportswear missed estimated earnings by -4.0%, reporting an EPS of $1.8 versus an estimate of $1.88.
Revenue was up $37.00 million from the same period last year.
<h3>Overview of Past Earnings</h3>
Last quarter the company beat on EPS by $0.2 which was followed by a 6.0% increase in the share price the next day.
Here's a look at Columbia Sportswear's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.36</td>
<td>-0.34</td>
<td>0.35</td>
<td>1.96</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.56</td>
<td>-0.20</td>
<td>0.71</td>
<td>1.86</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>936.33M</td>
<td>568.29M</td>
<td>740.02M</td>
<td>1.08B</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>931.77M</td>
<td>570.24M</td>
<td>769.98M</td>
<td>1.06B</td>
</tr>
</tbody>
</table>

New investors should note that it is sometimes not an earnings beat or miss that most affects the price of a stock, but the guidance (or forecast).
<h3>Guidance</h3>
Columbia Sportswear management provided guidance for FY 2025, expecting earnings between $3.8 and $4.15 per share.
To track all earnings releases for Columbia Sportswear <a href="https://www.benzinga.com/quote/COLM/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Earnings Breakdown: Columbia Sportswear Q4

The Q4 earnings report for Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) was released on Tuesday, February 4, 2025 at 04:05 PM.
Here's what investors need to know about the latest announcement.
<h3>Earnings</h3>
Columbia Sportswear missed estimated earnings by -4.0%, reporting an EPS of $1.8 versus an estimate of $1.88.
Revenue was up $37.00 million from the same period last year.
<h3>Overview of Past Earnings</h3>
Last quarter the company beat on EPS by $0.2 which was followed by a 6.0% increase in the share price the next day.
Here's a look at Columbia Sportswear's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.36</td>
<td>-0.34</td>
<td>0.35</td>
<td>1.96</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.56</td>
<td>-0.20</td>
<td>0.71</td>
<td>1.86</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>936.33M</td>
<td>568.29M</td>
<td>740.02M</td>
<td>1.08B</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>931.77M</td>
<td>570.24M</td>
<td>769.98M</td>
<td>1.06B</td>
</tr>
</tbody>
</table>

To track all earnings releases for Columbia Sportswear <a href="https://www.benzinga.com/quote/COLM/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Columbia Sportswear Earnings Report: Q4 Overview

Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) reported quarterly earnings of $3.82 per share which missed the analyst consensus estimate of $3.89 by 1.8 percent. The company reported quarterly sales of $3.37 billion which beat the analyst consensus estimate of $3.34 billion by 0.69 percent.

Earnings Beats

Earnings Misses

Columbia Sportswear FY 2024 Adj EPS $3.82 Misses $3.89 Estimate, Sales $3.37B Beat $3.34B Estimate

Columbia Sportswear Company Sees Q1 2025 Revenue $749M-$764M Vs $798.496M Estimate; Sees Adj. EPS $0.62-$0.70 Vs $0.71 Est

Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) reported quarterly earnings of $1.80 per share which missed the analyst consensus estimate of $1.85 by 2.7 percent. This is a 3.23 percent decrease over earnings of $1.86 per share from the same period last year. The company reported quarterly sales of $1.10 billion which beat the analyst consensus estimate of $1.07 billion by 2.37 percent. This is a 3.40 percent increase over sales of $1.06 billion the same period last year.

Columbia Sportswear Q4 2024 Adj EPS $1.80 Misses $1.85 Estimate, Sales $1.10B Beat $1.07B Estimate

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Earnings Scheduled For February 4, 2025

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
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<li>Stifel raised Columbia Sportswear Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) price target from $92 to $100. Stifel analyst Jim Duffy maintained a Buy rating. Columbia Sportswear shares closed at $90.09 on Tuesday. <a href="https://www.benzinga.com/quote/COLM/analyst-ratings">See how other analysts view this stock</a>.</li>
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Stifel analyst Jim Duffy maintains Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) with a Buy and raises the price target from $92 to $100.

Stifel Maintains Buy on Columbia Sportswear, Raises Price Target to $100

Corporate brass has already laid out counterstrategies to President-elect <a href="https://www.benzinga.com/topic/tariffs">Donald Trump&#8216;s tariff plans</a>. 
The Trump administration is expected to raise tariffs on Chinese imports by an average of 20 percentage points, with non-consumer goods facing hikes as high as 60 percentage points, Goldman Sachs&#8217; Ronnie Walker said in a Tuesday note.
Additional tariffs on auto imports are also expected, along with a 40% chance of a universal 10%-20% tariff on all imports from other countries, the economist said.
Goldman Sachs analyzed discussions over the third quarter and identified three key tactics based on insights from corporate commentary.
Here's how U.S. businesses are bracing for the tariff storm:
<h2 class="wp-block-heading">Strategy 1: Make Customers Pay More</h2>
In dealing with higher import costs, many companies will take the straightforward approach: raise prices.
Major firms like AutoZone Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>) and Best Buy Co. Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) said they expect to pass tariff expenses directly to customers.
As Goldman Sachs highlighted in its note, Best Buy acknowledged that in previous tariff rounds, costs were &#8220;largely shared between vendors, the company, and ultimately the end customer.&#8221;
Similarly, Traeger Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COOK#NYSE">COOK</a>) said, &#8220;Pricing is always a lever… most brands will lean into price to mitigate the downside.&#8221;
Goldman Sachs economists highlighted that tariffs tend to raise prices across the board, with the burden typically landing on consumers. 
&#8220;The&nbsp;experience&nbsp;of the first Trump administration shows that tariffs are largely passed on to consumer prices,&#8221; Walker wrote.
<h2 class="wp-block-heading">Strategy 2: Stockpile Imports</h2>
Some companies are racing to get ahead of the tariff curve by stockpiling goods.
Archer-Daniels-Midland Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ADM#NYSE">ADM</a>) indicated during its third-quarter earnings call that the trend of building up inventories in advance reflects preparation &#8220;for the eventuality of tariffs,&#8221; according to Goldman Sachs. 
Clarus Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CLAR#NASDAQ">CLAR</a>) also highlighted that pulling forward purchases before tariffs take effect provides a buffer: 
"Once we get a sense of the timing and magnitude of tariffs, we can adjust purchases to build inventory," Clarus said on its earnings call, according to Goldman Sachs. 
The investment bank added: &#8220;Our global economics team recently&nbsp;collected&nbsp;anecdotal reports that suggest this may already be underway.&#8221;
Port data from China has shown a notable spike in U.S.-bound shipments since the 2024 election. European exporters are also reportedly front-loading shipments to avoid potential tariffs.
Stockpiling is only a temporary fix, as storage and carrying costs can erode margins over time, per Goldman Sachs.
<h2 class="wp-block-heading">Strategy 3: Reshuffle Supply Chains</h2>
For many companies, shifting supply chains away from tariff-heavy regions like China has become the top long-term solution. 
Over the last seven years, U.S. manufacturers have been reducing dependence on Chinese imports in favor of Mexico and other Asian countries, according to Goldman Sachs.
Goldman Sachs highlighted insights from American Woodmark Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMWD#NASDAQ">AMWD</a>) and Stanley Black &amp; Decker (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SWK#NYSE">SWK</a>). 
While American Woodmark has "significantly reduced exposure to Chinese imports," Stanley Black &amp; Decker said it may shift production to &#8220;other parts of Asia, or Mexico.&#8221;
Yet Goldman economists said moving production back to the U.S., a strategy often referred to as &#8220;reshoring,&#8221; still remains unlikely.
<h2 class="wp-block-heading">Is Reshoring Realistic?</h2>
"It's just not cost-effective," said Stanley Black &amp; Decker. "There's also a labor shortage in the U.S. to consider."
Columbia Sportswear Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) added that even with tariffs as high as 40% on some footwear and apparel, the cost differential hasn't spurred increased domestic production.
Despite calls for more domestic manufacturing, evidence suggests the U.S. economy remains deeply reliant on imported goods. 
Over the last decade, imports of foreign intermediate and final manufactured goods have outpaced domestic manufacturing growth, according to Goldman Sachs.
Boot Barn Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BOOT#NYSE">BOOT</a>) acknowledged the challenge of fully decoupling from China. 
Goldman Sachs highlighted management remarks from Boot Barn Holdings&#8217; third-quarter earnings call: &#8220;We won't move completely out of China, but we've done a good job balancing our exposure.&#8221;
On a more optimistic note, Digi International Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DGII#NASDAQ">DGII</a>) revealed contingency plans to relocate manufacturing to U.S.-based facilities if conditions allow. 
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Image: Shutterstock

Trump's Tariff Storm: 3 Survival Strategies US Companies Are Using To Fight Back

TD Cowen analyst John Kernan maintains Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) with a Hold and raises the price target from $70 to $84.

TD Cowen Maintains Hold on Columbia Sportswear, Raises Price Target to $84

Walmart&#8217;s CFO, John David Rainey, recently said that if President-elect Donald Trump's proposed tariffs take effect, <a href="https://www.benzinga.com/news/earnings/earnings-beats/24/11/42085839/us-retail-giant-walmarts-growth-is-fueled-by-75-of-its-customers-earning-in-six-figures-ceo-doug-mcmillon-explains">Walmart</a> (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) will need to raise prices on certain items.
Speaking with CNBC, Rainey explained, "We never want to raise prices. Our model is everyday low prices. But there probably will be cases where prices will go up for consumers."&nbsp;
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These proposed tariffs include a 10-20% tax on all imports and could go as high as 60-100% on products from China. Retailers like Walmart, AutoZone, Lowe's and others are already speaking out about how these potential changes could make everyday goods more expensive for customers.
The majority of goods Walmart sells are not at risk of tariffs, as about two-thirds of the items sold by Walmart are made, grown or assembled in the U.S. However, tariffs may have a major effect on the remaining one-third of imported goods. In recent years, Walmart has been expanding its supply chain by sourcing from other countries to lessen its reliance on China.
Lowe's CEO Marvin Ellison also expressed concern, saying they're talking to suppliers to understand how the tariffs might affect prices.
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Other companies are also taking measures to deal with the tariffs. AutoZone (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>) CEO Philip Daniele, for example, has recently stated that if tariffs are imposed, <a href="https://www.benzinga.com/startups/24/11/42027079/we-will-pass-those-tariff-costs-back-to-the-consumer-says-ceo-of-autozone-heres-a-look-at-other-companies-raising-prices">they will pass those costs onto the consumers</a>. Because AutoZone anticipates the impact on their margins, they even plan to hike prices before the tariffs go into effect. Similarly, Steve Madden intends to shift some of its production to Vietnam, Cambodia and Mexico to lessen its dependency on Chinese production, though price increases are still possible.
<a href="https://www.benzinga.com/news/earnings/24/10/41599361/stanley-black-decker-q3-earnings-revenue-misses-cost-savings-drive-margin-gains-narrows-2024-eps-gu">Columbia Sportswear</a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) has also raised concerns, with CEO Tim Boyle mentioning that the company may also have to raise prices. The National Retail Federation also <a href="https://www.benzinga.com/news/24/11/41737933/trump-tariff-proposed-may-cost-americans-78b-in-spending-study">predicted price rises for commonplace goods</a> like apparel, shoes and furniture, warning that these tariffs essentially tax the American people. They anticipate that a $100 coat may increase by up to $21, while a $90 pair of sneakers might cost between $106 and $116.
<a href="https://www.benzinga.com/insights/analyst-ratings/24/10/41451898/what-analysts-are-saying-about-dollar-tree-stock">Dollar Tree</a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>), which imports many of its products from China, may have to rethink its fixed-price-point model of $1.25 per item if tariffs push costs too high. This could jeopardize the retailer&#8217;s value-focused business strategy by forcing it to either absorb the additional expense or pass it on to customers.
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Walmart CFO Says They Don't Want To Raise Prices, But 'Prices Will Go Up For Consumers' Due To Upcoming Tariffs

President-elect Donald Trump&#8217;s proposed tariffs have already <a href="https://www.benzinga.com/news/24/11/41871407/trumps-tariffs-deportations-and-tax-cuts-may-push-prices-higher-experts-say-its-pretty-clear">begun to upend businesses</a> in several industries and many are taking action to safeguard their profits. The tariffs, which include a 10-20% tax on all imports and a potential <a href="https://www.benzinga.com/news/global/24/11/41870809/china-may-benefit-from-trumps-return-to-white-house-despite-his-tariff-plans-says-expert-short-term-pain-but-potentially-long-term-strategic-gain">60-100% on goods from China</a>, are causing significant concern – and the costs are likely coming right to consumers' wallets.
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Philip Daniele, the CEO of AutoZone (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>), has stated unequivocally that if these tariffs are imposed, consumers will bear the expense. On a recent earnings call, Daniele said, &#8220;If we get tariffs, we will pass those tariff costs back to the consumer.&#8221; The company expects to raise prices even before the tariffs take effect, anticipating how these new policies will impact its margins.
<h2 class="wp-block-heading">Who Else Is Raising Prices?</h2>
Many other businesses, particularly those that depend significantly on foreign suppliers, are also preparing for possible price increases, so AutoZone is not the only company preparing for these changes.&nbsp;
Steve Madden (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SHOO#NASDAQ">SHOO</a>) is one of the first companies to make a move. The shoe retailer, which sources 70% of its products from China, <a href="https://www.benzinga.com/24/11/41862692/steve-madden-announces-plans-to-move-production-to-avoid-trump-tariffs-but-theres-a-catch">announced that it will cut its reliance</a> on Chinese production by half, moving to places like Vietnam, Cambodia and Mexico. Even with these changes, customers should anticipate price increases as Steve Madden manages the higher expenses related to the effects of tariffs and changing supply chains.
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Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) also raised concerns about how tariffs would make it more difficult to maintain the affordability of its products. According to CEO Tim Boyle, the company may be forced to raise prices to cover the additional tariff charges.&nbsp;
The <a href="https://www.benzinga.com/news/24/11/41737933/trump-tariff-proposed-may-cost-americans-78b-in-spending-study">National Retail Federation</a> expressed similar views, describing the tariffs as &#8220;a tax on American families&#8221; and warning that the cost of daily goods like furniture, shoes and clothes might rise sharply.
According to their research, a $90 pair of sneakers might cost $106-116 and a $100 coat could cost up to $21 more. Footwear companies, in particular, are worried – since nearly 99% of all shoes sold in the U.S. are made abroad, it will be tough to move production to the U.S. anytime soon.
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<a href="https://www.benzinga.com/news/earnings/24/10/41599361/stanley-black-decker-q3-earnings-revenue-misses-cost-savings-drive-margin-gains-narrows-2024-eps-gu">Stanley Black &amp; Decker</a> (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SWK#NYSE">SWK</a>) is another company planning to deal with the potential impact of tariffs. According to CEO Donald Allan Jr., the company has been considering several options, but manufacturing their goods in the United States isn&#8217;t considered practical because of financial difficulties. Rather, they will probably pass on any higher expenses to customers. &#8220;And obviously, coming out of the gate, there would be price increases associated with tariffs that we put into the market,&#8221; Allan stated.
Even dollar stores aren&#8217;t immune. <a href="https://www.benzinga.com/insights/analyst-ratings/24/10/41451898/what-analysts-are-saying-about-dollar-tree-stock">Dollar Tree</a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>), which imports many of its items from China, might have to rethink its fixed-price-point model of $1.25 per item if tariffs increase costs too much. Like other importers, the company faces a difficult choice – absorb higher costs, which would hit profits or raise prices, which could challenge its value-focused business model.
For now, many companies are waiting to see what will actually happen with the proposed tariffs, but one thing is clear – if they do go into effect, the cost of imports will rise and those increases will most likely reach consumers.
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