Bulls vs Bears
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Discover Financial Services has a consensus price target of $158.09 based on the ratings of 25 analysts. The high is $239 issued by UBS on January 13, 2025. The low is $98 issued by Stephens & Co. on December 14, 2023. The 3 most-recent analyst ratings were released by Truist Securities, Truist Securities, and RBC Capital on March 21, 2025, January 27, 2025, and January 24, 2025, respectively. With an average price target of $230.33 between Truist Securities, Truist Securities, and RBC Capital, there's an implied 41.73% upside for Discover Financial Services from these most-recent analyst ratings.
1calculated from analyst ratings
Buy Now | Get Alert | |||||||
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03/21/2025 | Buy Now | 34.76% | Truist Securities | Brian Foran30% | $262 → $219 | Maintains | Buy | Get Alert |
01/27/2025 | Buy Now | 61.22% | Truist Securities | Brian Foran30% | $233 → $262 | Maintains | Buy | Get Alert |
01/24/2025 | Buy Now | 29.22% | RBC Capital | Karl Shepard23% | $193 → $210 | Maintains | Sector Perform | Get Alert |
01/24/2025 | Buy Now | 3.99% | JP Morgan | Richard Shane70% | $146 → $169 | Maintains | Neutral | Get Alert |
01/24/2025 | Buy Now | 28.61% | Barclays | Terry Ma48% | $186 → $209 | Maintains | Overweight | Get Alert |
01/24/2025 | Buy Now | 31.68% | Wells Fargo | Donald Fandetti72% | $185 → $214 | Maintains | Equal-Weight | Get Alert |
01/14/2025 | Buy Now | -10.16% | JP Morgan | Richard Shane70% | $150 → $146 | Maintains | Neutral | Get Alert |
01/13/2025 | Buy Now | 47.07% | UBS | Erika Najarian61% | $150 → $239 | Upgrade | Neutral → Buy | Get Alert |
01/07/2025 | Buy Now | 43.38% | Truist Securities | Brian Foran30% | → $233 | Initiates | → Buy | Get Alert |
01/06/2025 | Buy Now | 14.45% | Barclays | Terry Ma48% | $137 → $186 | Upgrade | Equal-Weight → Overweight | Get Alert |
01/03/2025 | Buy Now | 13.84% | Wells Fargo | Donald Fandetti72% | $160 → $185 | Maintains | Equal-Weight | Get Alert |
12/09/2024 | Buy Now | -7.7% | JP Morgan | Richard Shane70% | $135 → $150 | Maintains | Neutral | Get Alert |
12/09/2024 | Buy Now | 42.76% | Keefe, Bruyette & Woods | Sanjay Sakhrani59% | $170 → $232 | Maintains | Outperform | Get Alert |
10/30/2024 | Buy Now | 0.3% | Evercore ISI Group | John Pancari62% | $156 → $163 | Maintains | In-Line | Get Alert |
10/18/2024 | Buy Now | -1.54% | Wells Fargo | Donald Fandetti72% | $152 → $160 | Maintains | Equal-Weight | Get Alert |
10/18/2024 | Buy Now | -0.93% | RBC Capital | Jon Arfstrom81% | $148 → $161 | Maintains | Sector Perform | Get Alert |
10/07/2024 | Buy Now | -4.01% | Evercore ISI Group | John Pancari62% | $140 → $156 | Maintains | In-Line | Get Alert |
07/19/2024 | Buy Now | -15.7% | Barclays | Mark Devries68% | $135 → $137 | Maintains | Equal-Weight | Get Alert |
07/19/2024 | Buy Now | -16.93% | JP Morgan | Richard Shane70% | $132 → $135 | Maintains | Neutral | Get Alert |
07/19/2024 | Buy Now | -8.93% | RBC Capital | Jon Arfstrom81% | $140 → $148 | Maintains | Sector Perform | Get Alert |
07/19/2024 | Buy Now | -26.77% | BMO Capital | James Fotheringham76% | $115 → $119 | Maintains | Market Perform | Get Alert |
07/09/2024 | Buy Now | -7.7% | Jefferies | John Hecht58% | $145 → $150 | Maintains | Buy | Get Alert |
07/09/2024 | Buy Now | -16.93% | Barclays | Terry Ma48% | $123 → $135 | Maintains | Equal-Weight | Get Alert |
07/08/2024 | Buy Now | -18.77% | JP Morgan | Richard Shane70% | $120 → $132 | Maintains | Neutral | Get Alert |
07/08/2024 | Buy Now | -1.54% | Keefe, Bruyette & Woods | Sanjay Sakhrani59% | $145 → $160 | Maintains | Outperform | Get Alert |
06/07/2024 | Buy Now | — | BTIG | Vincent Caintic50% | — | Initiates | → Neutral | Get Alert |
04/19/2024 | Buy Now | -24.31% | Barclays | Terry Ma48% | $120 → $123 | Maintains | Equal-Weight | Get Alert |
04/19/2024 | Buy Now | -10.77% | Jefferies | John Hecht58% | $137 → $145 | Maintains | Buy | Get Alert |
04/10/2024 | Buy Now | -16.93% | Wells Fargo | Donald Fandetti72% | $105 → $135 | Maintains | Equal-Weight | Get Alert |
04/09/2024 | Buy Now | -26.16% | Barclays | Terry Ma48% | $112 → $120 | Maintains | Equal-Weight | Get Alert |
04/03/2024 | Buy Now | -26.16% | JP Morgan | Richard Shane70% | $110 → $120 | Maintains | Neutral | Get Alert |
03/21/2024 | Buy Now | -11.39% | HSBC | Saul Martinez70% | $107 → $144 | Maintains | Hold | Get Alert |
03/15/2024 | Buy Now | — | Seaport Global | Bill Ryan30% | — | Downgrade | Buy → Neutral | Get Alert |
02/23/2024 | Buy Now | -10.77% | Piper Sandler | Kevin Barker74% | $127 → $145 | Maintains | Overweight | Get Alert |
02/23/2024 | Buy Now | 3.38% | Citigroup | Arren Cyganovich75% | $127 → $168 | Maintains | Buy | Get Alert |
02/22/2024 | Buy Now | -13.85% | Evercore ISI Group | John Pancari62% | $117 → $140 | Maintains | In-Line | Get Alert |
02/21/2024 | Buy Now | -13.85% | RBC Capital | Jon Arfstrom81% | $117 → $140 | Downgrade | Outperform → Sector Perform | Get Alert |
02/21/2024 | Buy Now | — | Wolfe Research | Bill Carcache81% | — | Downgrade | Outperform → Peer Perform | Get Alert |
02/08/2024 | Buy Now | -18.16% | Morgan Stanley | Betsy Graseck61% | $105 → $133 | Upgrade | Equal-Weight → Overweight | Get Alert |
01/22/2024 | Buy Now | -36% | BMO Capital | James Fotheringham76% | $116 → $104 | Maintains | Market Perform | Get Alert |
01/19/2024 | Buy Now | -28% | RBC Capital | Jon Arfstrom81% | $130 → $117 | Maintains | Outperform | Get Alert |
01/19/2024 | Buy Now | -31.7% | Deutsche Bank | Meng Jiao58% | $140 → $111 | Maintains | Hold | Get Alert |
01/19/2024 | Buy Now | -25.54% | Goldman Sachs | Ryan Nash66% | $139 → $121 | Maintains | Buy | Get Alert |
01/19/2024 | Buy Now | -31.08% | Barclays | Mark Devries68% | $124 → $112 | Maintains | Equal-Weight | Get Alert |
01/19/2024 | Buy Now | -34.16% | HSBC | Saul Martinez70% | $121 → $107 | Downgrade | Buy → Hold | Get Alert |
01/10/2024 | Buy Now | -13.85% | Deutsche Bank | Meng Jiao58% | → $140 | Initiates | → Hold | Get Alert |
01/03/2024 | Buy Now | -20.62% | Piper Sandler | Kevin Barker74% | $104 → $129 | Upgrade | Neutral → Overweight | Get Alert |
12/20/2023 | Buy Now | -18.16% | Citigroup | Arren Cyganovich75% | $93 → $133 | Upgrade | Neutral → Buy | Get Alert |
12/18/2023 | Buy Now | -32.31% | Goldman Sachs | Ryan Nash66% | $98 → $110 | Maintains | Buy | Get Alert |
12/14/2023 | Buy Now | -39.7% | Stephens & Co. | Vincent Caintic50% | $98 → $98 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
12/06/2023 | Buy Now | -28.62% | B of A Securities | Mihir Bhatia60% | $94 → $116 | Upgrade | Neutral → Buy | Get Alert |
11/16/2023 | Buy Now | -42.16% | Morgan Stanley | Betsy Graseck61% | $95 → $94 | Maintains | Equal-Weight | Get Alert |
11/01/2023 | Buy Now | -38.47% | TD Cowen | Moshe Orenbuch65% | → $100 | Initiates | → Outperform | Get Alert |
10/20/2023 | Buy Now | -40.93% | Piper Sandler | Kevin Barker74% | $100 → $96 | Maintains | Neutral | Get Alert |
10/20/2023 | Buy Now | -42.77% | Citigroup | Arren Cyganovich75% | $94 → $93 | Maintains | Neutral | Get Alert |
10/20/2023 | Buy Now | -33.54% | RBC Capital | Jon Arfstrom81% | $115 → $108 | Maintains | Outperform | Get Alert |
10/20/2023 | Buy Now | -39.7% | Stephens & Co. | Vincent Caintic50% | $116 → $98 | Maintains | Equal-Weight | Get Alert |
10/20/2023 | Buy Now | -39.08% | BMO Capital | James Fotheringham76% | $100 → $99 | Maintains | Market Perform | Get Alert |
10/20/2023 | Buy Now | -41.54% | Morgan Stanley | Betsy Graseck61% | $100 → $95 | Maintains | Equal-Weight | Get Alert |
10/17/2023 | Buy Now | -39.08% | JP Morgan | Richard Shane70% | $112 → $99 | Maintains | Neutral | Get Alert |
10/13/2023 | Buy Now | -36% | HSBC | Saul Martinez70% | → $104 | Initiates | → Buy | Get Alert |
10/06/2023 | Buy Now | -42.16% | Citigroup | Arren Cyganovich75% | $108 → $94 | Maintains | Neutral | Get Alert |
09/29/2023 | Buy Now | -38.47% | Piper Sandler | Kevin Barker74% | $104 → $100 | Maintains | Neutral | Get Alert |
08/24/2023 | Buy Now | -36% | Wolfe Research | Bill Carcache81% | → $104 | Upgrade | Peer Perform → Outperform | Get Alert |
08/21/2023 | Buy Now | -32.93% | Goldman Sachs | Ryan Nash66% | $128 → $109 | Maintains | Buy | Get Alert |
08/18/2023 | Buy Now | -38.47% | Morgan Stanley | Betsy Graseck61% | $107 → $100 | Maintains | Equal-Weight | Get Alert |
08/15/2023 | Buy Now | -28.62% | Stephens & Co. | Vincent Caintic50% | → $116 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
07/21/2023 | Buy Now | -20% | RBC Capital | Jon Arfstrom81% | $142 → $130 | Maintains | Outperform | Get Alert |
07/21/2023 | Buy Now | -34.16% | Morgan Stanley | Betsy Graseck61% | $117 → $107 | Maintains | Equal-Weight | Get Alert |
07/21/2023 | Buy Now | -39.08% | BMO Capital | James Fotheringham76% | $103 → $99 | Maintains | Market Perform | Get Alert |
07/21/2023 | Buy Now | -33.54% | Citigroup | Arren Cyganovich75% | $119 → $108 | Maintains | Neutral | Get Alert |
07/21/2023 | Buy Now | -31.08% | Piper Sandler | Kevin Barker74% | $130 → $112 | Downgrade | Overweight → Neutral | Get Alert |
07/20/2023 | Buy Now | -23.7% | Stephens & Co. | Vincent Caintic50% | → $124 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
07/18/2023 | Buy Now | -23.7% | Stephens & Co. | Vincent Caintic50% | → $124 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
07/13/2023 | Buy Now | -28% | Morgan Stanley | Betsy Graseck61% | $112 → $117 | Maintains | Equal-Weight | Get Alert |
07/11/2023 | Buy Now | -16.93% | Jefferies | John Hecht58% | $125 → $135 | Maintains | Buy | Get Alert |
07/10/2023 | Buy Now | -26.77% | Citigroup | Arren Cyganovich75% | $116 → $119 | Maintains | Neutral | Get Alert |
06/16/2023 | Buy Now | -31.08% | Morgan Stanley | Betsy Graseck61% | → $112 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
06/15/2023 | Buy Now | -34.16% | Stephens & Co. | Vincent Caintic50% | → $107 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
06/06/2023 | Buy Now | -29.85% | B of A Securities | Mihir Bhatia60% | $107 → $114 | Maintains | Neutral | Get Alert |
06/02/2023 | Buy Now | -28.62% | Citigroup | Arren Cyganovich75% | $115 → $116 | Maintains | Neutral | Get Alert |
04/21/2023 | Buy Now | -34.16% | Stephens & Co. | Vincent Caintic50% | $104 → $107 | Maintains | Equal-Weight | Get Alert |
04/21/2023 | Buy Now | -23.08% | RBC Capital | Jon Arfstrom81% | → $125 | Reiterates | → Outperform | Get Alert |
04/21/2023 | Buy Now | -26.16% | Credit Suisse | Moshe Orenbuch65% | → $120 | Reiterates | → Outperform | Get Alert |
04/18/2023 | Buy Now | -29.24% | Citigroup | Arren Cyganovich75% | $118 → $115 | Maintains | Neutral | Get Alert |
04/17/2023 | Buy Now | -37.23% | JP Morgan | Richard Shane70% | $111 → $102 | Maintains | Neutral | Get Alert |
04/05/2023 | Buy Now | -31.08% | Morgan Stanley | Betsy Graseck61% | $115 → $112 | Maintains | Equal-Weight | Get Alert |
03/31/2023 | Buy Now | -36.62% | Wells Fargo | Donald Fandetti72% | $105 → $103 | Maintains | Equal-Weight | Get Alert |
03/15/2023 | Buy Now | -34.16% | B of A Securities | Mihir Bhatia60% | → $107 | Upgrade | Underperform → Neutral | Get Alert |
03/03/2023 | Buy Now | -18.77% | Goldman Sachs | Ryan Nash66% | $120 → $132 | Maintains | Buy | Get Alert |
02/08/2023 | Buy Now | — | Morgan Stanley | Betsy Graseck61% | — | Downgrade | Overweight → Equal-Weight | Get Alert |
01/20/2023 | Buy Now | -31.7% | BMO Capital | James Fotheringham76% | $119 → $111 | Maintains | Market Perform | Get Alert |
01/20/2023 | Buy Now | -26.16% | Credit Suisse | Moshe Orenbuch65% | $123 → $120 | Maintains | Outperform | Get Alert |
01/06/2023 | Buy Now | -26.16% | Barclays | Mark Devries68% | $115 → $120 | Downgrade | Overweight → Equal-Weight | Get Alert |
12/15/2022 | Buy Now | -29.24% | Wells Fargo | Donald Fandetti72% | $103 → $115 | Maintains | Equal-Weight | Get Alert |
12/13/2022 | Buy Now | — | B of A Securities | Mihir Bhatia60% | — | Downgrade | Buy → Underperform | Get Alert |
12/01/2022 | Buy Now | -29.24% | Morgan Stanley | Betsy Graseck61% | $116 → $115 | Maintains | Overweight | Get Alert |
11/21/2022 | Buy Now | -26.16% | UBS | Erika Najarian61% | → $120 | Initiates | → Neutral | Get Alert |
11/17/2022 | Buy Now | -21.85% | Credit Suisse | Moshe Orenbuch65% | $123 → $127 | Maintains | Outperform | Get Alert |
10/26/2022 | Buy Now | -18.16% | Piper Sandler | Kevin Barker74% | $124 → $133 | Maintains | Overweight | Get Alert |
The latest price target for Discover Financial servs (NYSE:DFS) was reported by Truist Securities on March 21, 2025. The analyst firm set a price target for $219.00 expecting DFS to rise to within 12 months (a possible 39.04% upside). 31 analyst firms have reported ratings in the last year.
The latest analyst rating for Discover Financial servs (NYSE:DFS) was provided by Truist Securities, and Discover Financial servs maintained their buy rating.
The last upgrade for Discover Financial Services happened on January 13, 2025 when UBS raised their price target to $239. UBS previously had a neutral for Discover Financial Services.
The last downgrade for Discover Financial Services happened on March 15, 2024 when Seaport Global changed their price target from N/A to N/A for Discover Financial Services.
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Discover Financial servs, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Discover Financial servs was filed on March 21, 2025 so you should expect the next rating to be made available sometime around March 21, 2026.
While ratings are subjective and will change, the latest Discover Financial servs (DFS) rating was a maintained with a price target of $262.00 to $219.00. The current price Discover Financial servs (DFS) is trading at is $157.51, which is out of the analyst’s predicted range.
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