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Harley-Davidson
HOGNYSE
Harley-Davidson (NYSE:HOG) Stock, Analyst Ratings, Price Targets, Forecasts
Harley-Davidson Inc has a consensus price target of $43.27 based on the ratings of 11 analysts. The high is $55 issued by B of A Securities on March 14, 2024. The low is $34 issued by Citigroup on June 12, 2024. The 3 most-recent analyst ratings were released by Baird, Citigroup, and BMO Capital on July 2, 2024, June 12, 2024, and April 26, 2024, respectively. With an average price target of $39.67 between Baird, Citigroup, and BMO Capital, there's an implied 12.27% upside for Harley-Davidson Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Baird
Citigroup
BMO Capital
Morgan Stanley
DA Davidson
1calculated from analyst ratings
Analyst Ratings for Harley-Davidson
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 07/02/2024 | Buy Now | 13.22% | Baird | Craig Kennison | — | Maintains | Outperform | Get Alert |
| 06/12/2024 | Buy Now | -3.76% | Citigroup | James Hardiman | $36 → $34 | Maintains | Neutral | Get Alert |
| 04/26/2024 | Buy Now | 27.37% | BMO Capital | Gerrick Johnson | $50 → $45 | Maintains | Outperform | Get Alert |
| 04/26/2024 | Buy Now | 44.35% | Morgan Stanley | Adam Jonas | $50 → $51 | Maintains | Overweight | Get Alert |
| 04/23/2024 | Buy Now | 41.52% | Morgan Stanley | Adam Jonas | → $50 | Assumes | → Overweight | Get Alert |
| 04/11/2024 | Buy Now | 38.69% | DA Davidson | Brandon Rolle | $42 → $49 | Maintains | Buy | Get Alert |
| 04/03/2024 | Buy Now | 41.52% | BMO Capital | Gerrick Johnson | $45 → $50 | Maintains | Outperform | Get Alert |
| 03/14/2024 | Buy Now | 55.68% | B of A Securities | Robert Ohmes | $50 → $55 | Maintains | Buy | Get Alert |
| 03/05/2024 | Buy Now | 18.88% | DA Davidson | Brandon Rolle | → $42 | Reiterates | Buy → Buy | Get Alert |
| 02/27/2024 | Buy Now | 4.73% | Citigroup | James Hardiman | $36 → $37 | Maintains | Neutral | Get Alert |
| 02/16/2024 | Buy Now | 10.39% | UBS | Robin Farley | $29 → $39 | Maintains | Neutral | Get Alert |
| 02/09/2024 | Buy Now | 13.22% | Baird | Craig Kennison | $38 → $40 | Maintains | Outperform | Get Alert |
| 12/18/2023 | Buy Now | 1.9% | Citigroup | James Hardiman | $33 → $36 | Maintains | Neutral | Get Alert |
| 10/27/2023 | Buy Now | 27.37% | BMO Capital | Gerrick Johnson | $55 → $45 | Maintains | Outperform | Get Alert |
| 10/10/2023 | Buy Now | -6.59% | Citigroup | James Hardiman | $35 → $33 | Maintains | Neutral | Get Alert |
| 09/08/2023 | Buy Now | 4.73% | Citigroup | James Hardiman | $40 → $37 | Maintains | Neutral | Get Alert |
| 07/31/2023 | Buy Now | 55.68% | BMO Capital | Gerrick Johnson | $57 → $55 | Maintains | Outperform | Get Alert |
| 07/28/2023 | Buy Now | 41.52% | Baird | Craig Kennison | $46 → $50 | Maintains | Outperform | Get Alert |
| 07/21/2023 | Buy Now | 33.03% | DA Davidson | Brandon Rolle | $38 → $47 | Upgrade | Neutral → Buy | Get Alert |
| 07/13/2023 | Buy Now | 13.22% | UBS | Robin Farley | $49 → $40 | Maintains | Neutral | Get Alert |
| 06/12/2023 | Buy Now | 1.9% | Citigroup | James Hardiman | $37 → $36 | Maintains | Neutral | Get Alert |
| 05/12/2023 | Buy Now | 4.73% | Citigroup | James Hardiman | $39 → $37 | Maintains | Neutral | Get Alert |
| 05/05/2023 | Buy Now | 7.56% | DA Davidson | Brandon Rolle | $42 → $38 | Maintains | Neutral | Get Alert |
| 04/14/2023 | Buy Now | 16.05% | Citigroup | James Hardiman | $52 → $41 | Maintains | Neutral | Get Alert |
| 04/13/2023 | Buy Now | 55.68% | B of A Securities | Robert Ohmes | $65 → $55 | Maintains | Buy | Get Alert |
| 03/29/2023 | Buy Now | 41.52% | Baird | Craig Kennison | $56 → $50 | Maintains | Outperform | Get Alert |
| 03/21/2023 | Buy Now | 41.52% | Morgan Stanley | Adam Jonas | → $50 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 03/15/2023 | Buy Now | 10.39% | Jefferies | Anna Glaessgen | → $39 | Upgrade | Underperform → Hold | Get Alert |
| 03/01/2023 | Buy Now | 41.52% | Morgan Stanley | Adam Jonas | $48 → $50 | Maintains | Equal-Weight | Get Alert |
| 02/07/2023 | Buy Now | 35.86% | Morgan Stanley | Adam Jonas | $43 → $48 | Maintains | Equal-Weight | Get Alert |
| 02/06/2023 | Buy Now | 33.03% | DA Davidson | Brandon Rolle | $44 → $47 | Maintains | Neutral | Get Alert |
| 02/06/2023 | Buy Now | 47.18% | Citigroup | James Hardiman | $48 → $52 | Maintains | Neutral | Get Alert |
| 12/22/2022 | Buy Now | 24.54% | DA Davidson | Brandon Rolle | $42 → $44 | Maintains | Neutral | Get Alert |
| 11/15/2022 | Buy Now | 10.39% | Jefferies | Anna Glaessgen | → $39 | Initiates | → Underperform | Get Alert |
| 11/07/2022 | Buy Now | 21.71% | Morgan Stanley | Michael Cyprys | $40 → $43 | Maintains | Equal-Weight | Get Alert |
| 10/27/2022 | Buy Now | 18.88% | Citigroup | James Hardiman | $40 → $42 | Maintains | Neutral | Get Alert |
| 10/24/2022 | Buy Now | 13.22% | Citigroup | James Hardiman | → $40 | Initiates | → Neutral | Get Alert |
| 10/14/2022 | Buy Now | 4.73% | DA Davidson | Brandon Rolle | $36 → $37 | Maintains | Neutral | Get Alert |
| 10/05/2022 | Buy Now | 27.37% | Baird | Craig Kennison | $55 → $45 | Maintains | Outperform | Get Alert |
| 07/14/2022 | Buy Now | 13.22% | Morgan Stanley | Billy Kovanis | $44 → $40 | Maintains | Equal-Weight | Get Alert |
| 07/01/2022 | Buy Now | -0.93% | DA Davidson | Brandon Rolle | → $35 | Initiates | → Neutral | Get Alert |
| 04/28/2022 | Buy Now | 16.05% | RBC Capital | Joseph Spak | $44 → $41 | Maintains | Sector Perform | Get Alert |
| 04/28/2022 | Buy Now | 61.34% | BMO Capital | Gerrick Johnson | $62 → $57 | Maintains | Outperform | Get Alert |
| 02/01/2022 | Buy Now | 13.22% | Morgan Stanley | Billy Kovanis | $39 → $40 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 12/21/2021 | Buy Now | 10.39% | Morgan Stanley | Billy Kovanis | $41 → $39 | Maintains | Underweight | Get Alert |
| 10/29/2021 | Buy Now | 7.56% | RBC Capital | Joseph Spak | — | Maintains | Sector Perform | Get Alert |
FAQ
What is the target price for Harley-Davidson (HOG) stock?
The latest price target for Harley-Davidson (NYSE:HOG) was reported by Baird on July 2, 2024. The analyst firm set a price target for $40.00 expecting HOG to rise to within 12 months (a possible 13.22% upside). 18 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Harley-Davidson (HOG)?
The latest analyst rating for Harley-Davidson (NYSE:HOG) was provided by Baird, and Harley-Davidson maintained their outperform rating.
When was the last upgrade for Harley-Davidson (HOG)?
The last upgrade for Harley-Davidson Inc happened on July 21, 2023 when DA Davidson raised their price target to $47. DA Davidson previously had a neutral for Harley-Davidson Inc.
When was the last downgrade for Harley-Davidson (HOG)?
There is no last downgrade for Harley-Davidson.
When is the next analyst rating going to be posted or updated for Harley-Davidson (HOG)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Harley-Davidson, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Harley-Davidson was filed on July 2, 2024 so you should expect the next rating to be made available sometime around July 2, 2025.
Is the Analyst Rating Harley-Davidson (HOG) correct?
While ratings are subjective and will change, the latest Harley-Davidson (HOG) rating was a maintained with a price target of $40.00 to $40.00. The current price Harley-Davidson (HOG) is trading at is $35.33, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.