The latest price target for Harley-Davidson (NYSE:HOG) was reported by UBS on February 20, 2025. The analyst firm set a price target for $28.00 expecting HOG to rise to within 12 months (a possible 5.98% upside). 24 analyst firms have reported ratings in the last year.

The latest analyst rating for Harley-Davidson (NYSE:HOG) was provided by UBS, and Harley-Davidson maintained their neutral rating.

The last upgrade for Harley-Davidson Inc happened on July 21, 2023 when DA Davidson raised their price target to $47. DA Davidson previously had a neutral for Harley-Davidson Inc.

The last downgrade for Harley-Davidson Inc happened on January 21, 2025 when Morgan Stanley changed their price target from $40 to $33 for Harley-Davidson Inc.

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Harley-Davidson, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Harley-Davidson was filed on February 20, 2025 so you should expect the next rating to be made available sometime around February 20, 2026.

While ratings are subjective and will change, the latest Harley-Davidson (HOG) rating was a maintained with a price target of $35.00 to $28.00. The current price Harley-Davidson (HOG) is trading at is $26.42, which is out of the analyst’s predicted range.