The latest price target for MediaAlpha (NYSE:MAX) was reported by JP Morgan on February 25, 2025. The analyst firm set a price target for $13.00 expecting MAX to rise to within 12 months (a possible 45.74% upside). 17 analyst firms have reported ratings in the last year.

The latest analyst rating for MediaAlpha (NYSE:MAX) was provided by JP Morgan, and MediaAlpha maintained their overweight rating.

The last upgrade for MediaAlpha Inc happened on February 26, 2024 when BMO Capital raised their price target to $28. BMO Capital previously had a market perform for MediaAlpha Inc.

The last downgrade for MediaAlpha Inc happened on June 26, 2024 when TD Cowen changed their price target from $19 to $13 for MediaAlpha Inc.

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of MediaAlpha, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for MediaAlpha was filed on February 25, 2025 so you should expect the next rating to be made available sometime around February 25, 2026.

While ratings are subjective and will change, the latest MediaAlpha (MAX) rating was a maintained with a price target of $15.00 to $13.00. The current price MediaAlpha (MAX) is trading at is $8.92, which is out of the analyst’s predicted range.