Monster Beverage (NASDAQ:MNST) Stock

Monster Beverage

Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to copackers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster with a 19.5% stake.

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JP Morgan initiates an overweight rating on Celsius, citing strong consumer trends, market share potential, and brand differentiation.

Celsius&#39; &#39;Better-For-You&#39; Edge Could Unlock Equity Upside, Says JP Morgan Analyst


Celsius Holdings Inc. (NASDAQ:CELH) delivered a poor earnings report on November 6. Investors had been forewarned that the company was likely to miss on the top and bottom lines, but the size of the miss was enough to

Celsius Holdings: Big Drop, Big Opportunity? Analysts Say Yes

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The S&amp;P 500 index surged past the 6,000-point milestone, setting fresh record highs, and small-cap stocks are poised for their best weekly performance since April 2024 as investor optimism surrounding the “Trump trade” continued to fuel a strong risk-on sentiment by the end of a wild week in the market. 

S&amp;P 500 Breaks 6,000 Points, Dow Soars Above 44,000, Small Caps Eye Strongest Week In 4 Years, Tesla Hits $1 Trillion: What&#39;s Driving Markets Friday?

Monster Beverage Corporation - Common Stock

Monster Beverage Corp

ROST

Viking Global Investors' Latest 13F Filing Reveals New 1.90M Share Stake In UnitedHealth Group, 4.09M Shares In Taiwan Semiconductor, 2.98M Shares In Boeing, 8.06M Shares In Monster Beverage, 2.77M Shares In Intercontinental Exchange, 1.71M Shares In Ross Stores, 3.62M Shares In Skechers USA, 13.54M Shares In American Airlines Group

Monster Energy to Continue as Exclusive Official Energy Drink of UFC
Agreement Marks the Largest Sponsorship Deal Ever for Both Companies
UFC&#xAE;, the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TKO#NYSE">TKO</a>), together with Monster Energy, the energy drink icon, today announced a multiyear renewal of their long-standing partnership in which Monster will continue to serve as the exclusive global Official Energy Drink of UFC.
The agreement, the third consecutive partnership renewal between UFC and Monster, continues to build upon a relationship that began in 2015 and has become one of the most successful brand partnerships in sports. The agreement also marks the largest sponsorship deal in the history of both companies.

Contracts

UFC And Monster Energy Renew Their Global Partnership; Monster Energy To Continue As Exclusive Official Energy Drink Of UFC; Agreement Marks The Largest Sponsorship Deal Ever For Both Companies

JP Morgan analyst Andrea Teixeira maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Neutral and lowers the price target from $52 to $51.

JP Morgan Maintains Neutral on Monster Beverage, Lowers Price Target to $51

RBC Capital analyst Nik Modi reiterates Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Outperform and maintains $59 price target.

Reiteration

RBC Capital Reiterates Outperform on Monster Beverage, Maintains $59 Price Target

Management

Monster Beverage Says Reduced Headcount, Streamlined Production With Two Facility Closures In Monster Brewing Company

UBS analyst Peter Grom maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Neutral and lowers the price target from $57 to $53.

UBS Maintains Neutral on Monster Beverage, Lowers Price Target to $53

Monster Beverage's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NYSE">MNST</a>) short percent of float has risen 6.35% since its last report. The company recently reported that it has 21.82 million shares sold short, which is 3.18% of all regular shares that are available for trading. Based on its trading volume, it would take traders 4.76 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Monster Beverage Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1735742719_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Monster Beverage has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Monster Beverage's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Monster Beverage's peer group average for short interest as a percentage of float is 7.55%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

How Is The Market Feeling About Monster Beverage?

JP Morgan analyst Andrea Teixeira initiated coverage on Celsius Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CELH#NASDAQ">CELH</a>)<a target="_blank" href="https://www.benzinga.com/quote/CELH/analyst-ratings" rel="noreferrer noopener"> with an Overweight rating and a price forecast of $37.</a>
Celsius Holdings ranks as the 3rd largest energy drink brand in the U.S., aligning with key consumer trends like health, wellness, and zero sugar. Despite a slowdown in the U.S. energy drink market, Teixeira sees the company&#8217;s strong growth prospects in these sectors will continue to drive top-tier growth.
According to the analyst, Celsius stands out in the energy drink market with broader appeal, attracting higher-income and female consumers. Its premium, &#8216;better-for-you&#8217; positioning and fruit-forward flavors make it more accessible to younger, white-collar workers, in contrast to brands like Monster Beverage Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) or Red Bull.
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The Vibe line, with bolder flavors, adds to its unique appeal. Unlike other emerging brands that faded, Celsius maintains staying power due to its distinct identity and differentiation, Teixeira writes.
Long-term, Celsius is positioned to benefit from key consumer trends, driving market share gains both in the U.S. and internationally.
As the category recovers and consumers increasingly choose functional beverages, Celsius&#8217; valuation discount may narrow compared to other fast-growing consumer brands.
The analyst suggests that Celsius&#8217; current 10% share of the U.S. market could see a 10-29% increase in equity value, assuming Monster&#8217;s U.S. market share drives 60-70% of its valuation.
This estimate, however, doesn&#8217;t account for further market share growth, international expansion, entry into new categories, or margin improvements, Teixeira adds.
The analyst projects the company to report adjusted earnings per share of $0.70 in FY24 and $0.96 in FY25.
Price Action: CELH shares are trading higher by 5.38% to $31.36 at last check Thursday.
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Photo via Shutterstock.

Celsius' 'Better-For-You' Edge Could Unlock Equity Upside, Says JP Morgan Analyst

Needham analyst Gerald Pascarelli initiates coverage on Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Hold rating.

Needham Initiates Coverage On Monster Beverage with Hold Rating

Monster Beverage's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NYSE">MNST</a>) short percent of float has fallen 3.63% since its last report. The company recently reported that it has 20.05 million shares sold short, which is 2.92% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.55 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Monster Beverage Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1733252417_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Monster Beverage has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Monster Beverage's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Monster Beverage's peer group average for short interest as a percentage of float is 7.62%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

WIIM

Shares of beverage and packaged food stocks are trading lower after president-elect Trump indicated he would nominate Robert F. Kennedy Jr. to lead the HHS.

Monster Beverage shares are trading higher after TD Cowen raised its price target on the stock from $50 to $55.

TD Cowen maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Hold and raises the price target from $50 to $55.

TD Cowen Maintains Hold on Monster Beverage, Raises Price Target to $55

The S&amp;P 500 index surged past the 6,000-point milestone, setting fresh record highs, and small-cap stocks are poised for their best weekly performance since April 2024 as investor optimism surrounding the &#8220;Trump trade&#8221; continued to fuel a strong risk-on sentiment by the end of a <a href="https://www.benzinga.com/markets">wild week in the market</a>. 
All major U.S. indices posted modest gains in midday trading, with the Dow Jones Industrial Average leading slightly, soaring beyond the 44,000-point mark. The blue-chip index is set for its best weekly performance in over a year.
Friday's rise in the S&amp;P 500 was powered by the utilities and real estate sectors, which had lagged post-election. Tech stocks took a breather following Thursday's rally.
Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) surged 7%, pushing its weekly gains beyond 27% and propelling its market cap past $1 trillion. 
This move now places every "Magnificent Seven" tech stock in the trillion-dollar club, with the group's combined market cap topping $17 trillion.
Treasury yields held steady, while the dollar strengthened in response to the Federal Reserve's Thursday 25-basis-point rate <a href="https://www.benzinga.com/economics/macro-economic-events/24/11/41823887/powell-dismisses-talk-of-resignation-after-trump-victory-says-policy-is-still-res">cut to 4.5%-4.75%</a>.
Gold softened, eyeing its worst week since late May, as both silver and oil dropped over 2% on the day. Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) edged up 0.8%, extending its weekly gains to over 11%, marking its best week since July.
<h3 class="wp-block-heading">Friday&#8217;s Performance In Major US Indices, ETFs</h3>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>1-day %chg</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>43,993.21</td>
<td>0.6%</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>5,998.81</td>
<td>0.4%</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>2,389.50</td>
<td>0.3%</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>21,124.53</td>
<td>0.1%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Updated at 1:05 p.m. ET</figcaption></figure>
According to <a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent110824&amp;t=be2bearmibe3na1">Benzinga Pro</a> data:
<ul>
<li>The&nbsp;SPDR S&amp;P 500 ETF Trust&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) rose 0.4% to $598.17.</li>
<li>The&nbsp;SPDR Dow Jones Industrial Average&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>)&nbsp;rose 0.6% to $439.89.</li>
<li>The tech-heavy Invesco QQQ Trust Series (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>) inched 0.1% higher to $514.10.</li>
<li>The iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) rose 0.3% to $237.08.</li>
<li>The Utilities Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLU#NYSE">XLU</a>) outperformed, rising 1.8%. The Materials Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLB#NYSE">XLB</a>) lagged, down 1%.</li>
</ul>
<h3 class="wp-block-heading">Friday&#8217;s Stock Movers</h3>
Stocks reacting to earnings reports were: 
<ul>
<li>NRG Energy Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NRG#NYSE">NRG</a>), up 0.5%, </li>
<li>Ubiquiti Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UI#NYSE">UI</a>), up 21%</li>
<li>Arista Networks Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ANET#NASDAQ">ANET</a>), down 7%, </li>
<li>Airbnb Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>), down 7.5%, </li>
<li>Motorola Solutions Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MSI#NYSE">MSI</a>), up 6.7%, </li>
<li>EOG Resources Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EOG#NYSE">EOG</a>), up 5.9%, </li>
<li>Fortinet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTNT#NASDAQ">FTNT</a>), up over 9%, </li>
<li>The Trade Desk Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>), down over 4%, </li>
<li>Monster Beverage Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>), up by 0.5%, </li>
<li>Axon Enterprise Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AXON#NASDAQ">AXON</a>), up 25%, </li>
<li>Block Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SQ#NYSE">SQ</a>), down 4.4%, </li>
<li>Cloudfare Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NET#NYSE">NET</a>), down 6.2%, </li>
<li>Corpay Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPAY#NYSE">CPAY</a>), up 6%, </li>
<li>Expedia Group Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NYSE">EXPE</a>), up over 6%, </li>
<li>Toast Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TOST#NYSE">TOST</a>), up 13%, </li>
<li>Pinterest Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PINS#NYSE">PINS</a>), down 17%, </li>
<li>DraftKings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>), up 1.7%, </li>
<li>Insulet Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PODD#NASDAQ">PODD</a>), up 12%, </li>
<li>News Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NWS#NASDAQ">NWS</a>), up 3.6%, </li>
</ul>
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Illustration created using artificial intelligence via Midjourney.

S&P 500 Breaks 6,000 Points, Dow Soars Above 44,000, Small Caps Eye Strongest Week In 4 Years, Tesla Hits $1 Trillion: What's Driving Markets Friday?

UBS analyst Peter Grom maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Neutral and raises the price target from $55 to $57.

UBS Maintains Neutral on Monster Beverage, Raises Price Target to $57

Monster Beverage shares are trading lower after the company reported worse-than-expected Q3 financial results.

Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) reported quarterly earnings of $0.38 per share which missed the analyst consensus estimate of $0.43 by 11.63 percent. The company reported quarterly sales of $1.88 billion which missed the analyst consensus estimate of $1.91 billion by 1.56 percent. This is a 1.29 percent increase over sales of $1.86 billion the same period last year.

Earnings

Earnings Misses

Monster Beverage Q3 2024 Adj EPS $0.38 Misses $0.43 Estimate, Sales $1.88B Miss $1.91B Estimate

Wells Fargo analyst Chris Carey maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Overweight and raises the price target from $57 to $60.

Wells Fargo Maintains Overweight on Monster Beverage, Raises Price Target to $60

JP Morgan analyst Andrea Teixeira maintains Monster Beverage (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNST#NASDAQ">MNST</a>) with a Neutral and lowers the price target from $50 to $49.

JP Morgan Maintains Neutral on Monster Beverage, Lowers Price Target to $49

Financing

Press Releases

Monster Beverage Corporation Announces Preliminary Results of Tender Offer

Monster Beverage Announces Webcast Details for Annual Meeting of Stockholders

Monster Beverage Corporation Announces Final Results of Tender Offer

Monster Beverage to Report Financial Results for 2024 Second Quarter on August 7, 2024

Monster Beverage Reports 2024 Second Quarter Financial Results

Monster Beverage Board Authorizes New $500.0 Million Share Repurchase Program

Monster Beverage to Report Financial Results for 2024 Third Quarter on November 7, 2024

Monster Beverage Reports 2024 Third Quarter Financial Results

Monster Beverage Announces Webcast Details For Investor Meeting/Business Update January 21, 2025

Monster Beverage to Report Financial Results for 2024 Fourth Quarter on February 27, 2025

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