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$88.88
-0.48-0.54%
At close: -
$88.91
0.030.03%
After Hours: 4:48 PM EDT
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Southern Analyst Ratings and Price Targets | NYSE:SO | Benzinga
Southern Co has a consensus price target of $84.17 based on the ratings of 25 analysts. The high is $98 issued by Scotiabank on December 12, 2024. The low is $61 issued by Goldman Sachs on August 22, 2022. The 3 most-recent analyst ratings were released by UBS, Morgan Stanley, and Mizuho on March 21, 2025, March 20, 2025, and February 3, 2025, respectively. With an average price target of $91 between UBS, Morgan Stanley, and Mizuho, there's an implied 2.35% upside for Southern Co from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
UBS
Morgan Stanley
Mizuho
Scotiabank
BMO Capital
1calculated from analyst ratings
Analyst Ratings for Southern
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 03/21/2025 | Buy Now | 9.1% | UBS | Daniel Ford71% | $94 → $97 | Maintains | Neutral | Get Alert |
| 03/20/2025 | Buy Now | 2.35% | Morgan Stanley | Stephen Byrd58% | $88 → $91 | Maintains | Equal-Weight | Get Alert |
| 02/03/2025 | Buy Now | -4.4% | Mizuho | Anthony Crowdell65% | $83 → $85 | Maintains | Neutral | Get Alert |
| 12/12/2024 | Buy Now | 10.22% | Scotiabank | Andrew Weisel67% | $96 → $98 | Maintains | Sector Outperform | Get Alert |
| 11/22/2024 | Buy Now | -4.4% | Morgan Stanley | Stephen Byrd58% | $88 → $85 | Maintains | Equal-Weight | Get Alert |
| 11/01/2024 | Buy Now | 9.1% | BMO Capital | James Thalacker77% | $99 → $97 | Maintains | Outperform | Get Alert |
| 10/15/2024 | Buy Now | -6.65% | Barclays | Nicholas Campanella65% | $71 → $83 | Maintains | Equal-Weight | Get Alert |
| 10/02/2024 | Buy Now | 9.1% | Guggenheim | Shahriar Pourreza68% | $93 → $97 | Maintains | Buy | Get Alert |
| 09/25/2024 | Buy Now | -7.77% | Morgan Stanley | Stephen Byrd58% | $78 → $82 | Maintains | Equal-Weight | Get Alert |
| 09/20/2024 | Buy Now | 2.35% | UBS | Daniel Ford71% | $90 → $91 | Maintains | Neutral | Get Alert |
| 09/19/2024 | Buy Now | 5.72% | Jefferies | Julien Dumoulin-Smith67% | → $94 | Initiates | → Hold | Get Alert |
| 09/16/2024 | Buy Now | 1.23% | Mizuho | Anthony Crowdell65% | $90 → $90 | Downgrade | Outperform → Neutral | Get Alert |
| 08/29/2024 | Buy Now | -2.15% | B of A Securities | Julien Dumoulin-Smith67% | $86 → $87 | Maintains | Neutral | Get Alert |
| 08/23/2024 | Buy Now | -12.27% | Morgan Stanley | Stephen Byrd58% | $72 → $78 | Maintains | Equal-Weight | Get Alert |
| 08/20/2024 | Buy Now | 7.97% | Scotiabank | Andrew Weisel67% | $87 → $96 | Maintains | Sector Outperform | Get Alert |
| 08/12/2024 | Buy Now | -2.15% | JP Morgan | Jeremy Tonet66% | $80 → $87 | Maintains | Underweight | Get Alert |
| 08/02/2024 | Buy Now | — | Wolfe Research | Steve Fleishman54% | — | Downgrade | Outperform → Peer Perform | Get Alert |
| 08/02/2024 | Buy Now | -2.15% | Scotiabank | Andrew Weisel67% | $77 → $87 | Maintains | Sector Outperform | Get Alert |
| 08/02/2024 | Buy Now | 0.1% | Wells Fargo | Neil Kalton69% | $77 → $89 | Maintains | Equal-Weight | Get Alert |
| 08/02/2024 | Buy Now | 5.72% | BMO Capital | James Thalacker77% | $87 → $94 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | 5.72% | Goldman Sachs | Carly Davenport50% | $83 → $94 | Maintains | Buy | Get Alert |
| 07/09/2024 | Buy Now | -20.14% | Barclays | Nicholas Campanella65% | $66 → $71 | Maintains | Equal-Weight | Get Alert |
| 06/24/2024 | Buy Now | -20.14% | Morgan Stanley | Stephen Byrd58% | $74 → $71 | Maintains | Equal-Weight | Get Alert |
| 05/31/2024 | Buy Now | -11.15% | B of A Securities | Julien Dumoulin-Smith67% | $73 → $79 | Maintains | Neutral | Get Alert |
| 05/28/2024 | Buy Now | -16.77% | Morgan Stanley | Stephen Byrd58% | $67 → $74 | Maintains | Equal-Weight | Get Alert |
| 05/15/2024 | Buy Now | 1.23% | Argus Research | Marie Ferguson44% | $75 → $90 | Maintains | Buy | Get Alert |
| 05/03/2024 | Buy Now | -13.4% | Wells Fargo | Neil Kalton69% | $72 → $77 | Maintains | Equal-Weight | Get Alert |
| 04/23/2024 | Buy Now | -17.89% | B of A Securities | Julien Dumoulin-Smith67% | $70 → $73 | Maintains | Neutral | Get Alert |
| 04/22/2024 | Buy Now | -13.4% | Scotiabank | Andrew Weisel67% | $80 → $77 | Maintains | Sector Outperform | Get Alert |
| 04/15/2024 | Buy Now | -25.77% | Barclays | Nicholas Campanella65% | $65 → $66 | Maintains | Equal-Weight | Get Alert |
| 04/04/2024 | Buy Now | -14.52% | UBS | Daniel Ford71% | $78 → $76 | Downgrade | Buy → Neutral | Get Alert |
| 04/02/2024 | Buy Now | -14.52% | Mizuho | Anthony Crowdell65% | $73 → $76 | Maintains | Buy | Get Alert |
| 04/01/2024 | Buy Now | -14.52% | BMO Capital | James Thalacker77% | $72 → $76 | Reiterates | Outperform → Outperform | Get Alert |
| 02/21/2024 | Buy Now | -10.02% | RBC Capital | Shelby Tucker66% | $80 → $80 | Reiterates | Outperform → Outperform | Get Alert |
| 02/16/2024 | Buy Now | -19.02% | Wells Fargo | Neil Kalton69% | $75 → $72 | Maintains | Equal-Weight | Get Alert |
| 02/16/2024 | Buy Now | -19.02% | BMO Capital | James Thalacker77% | $75 → $72 | Maintains | Outperform | Get Alert |
| 01/17/2024 | Buy Now | -24.64% | Barclays | Eric Beaumont70% | $68 → $67 | Maintains | Equal-Weight | Get Alert |
| 01/11/2024 | Buy Now | -13.4% | BMO Capital | James Thalacker77% | $72 → $77 | Upgrade | Market Perform → Outperform | Get Alert |
| 12/08/2023 | Buy Now | -7.77% | Citigroup | Ryan Levine69% | → $82 | Initiates | → Buy | Get Alert |
| 11/29/2023 | Buy Now | -19.02% | JP Morgan | Christopher Turnure66% | $69 → $72 | Maintains | Underweight | Get Alert |
| 11/21/2023 | Buy Now | -24.64% | Morgan Stanley | Stephen Byrd58% | $66 → $67 | Maintains | Equal-Weight | Get Alert |
| 11/21/2023 | Buy Now | -17.89% | Mizuho | Anthony Crowdell65% | $76 → $73 | Maintains | Buy | Get Alert |
| 10/25/2023 | Buy Now | -25.77% | Morgan Stanley | Stephen Byrd58% | $69 → $66 | Maintains | Equal-Weight | Get Alert |
| 10/16/2023 | Buy Now | -12.27% | Scotiabank | Andrew Weisel67% | → $78 | Upgrade | Sector Perform → Sector Outperform | Get Alert |
| 09/21/2023 | Buy Now | -22.39% | Morgan Stanley | Stephen Byrd58% | $67 → $69 | Maintains | Equal-Weight | Get Alert |
| 09/13/2023 | Buy Now | -23.52% | B of A Securities | Julien Dumoulin-Smith67% | $67 → $68 | Upgrade | Underperform → Neutral | Get Alert |
| 09/06/2023 | Buy Now | -10.02% | RBC Capital | Shelby Tucker66% | $78 → $80 | Maintains | Outperform | Get Alert |
| 08/31/2023 | Buy Now | -21.27% | BMO Capital | James Thalacker77% | $72 → $70 | Maintains | Market Perform | Get Alert |
| 08/23/2023 | Buy Now | -24.64% | Morgan Stanley | Stephen Byrd58% | $69 → $67 | Maintains | Equal-Weight | Get Alert |
| 08/23/2023 | Buy Now | -12.27% | RBC Capital | Shelby Tucker66% | → $78 | Reiterates | Outperform → Outperform | Get Alert |
| 08/23/2023 | Buy Now | -23.52% | Barclays | Eric Beaumont70% | → $68 | Initiates | → Equal-Weight | Get Alert |
| 08/10/2023 | Buy Now | -22.39% | Morgan Stanley | Stephen Byrd58% | $60 → $69 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 08/09/2023 | Buy Now | -19.02% | Ladenburg Thalmann | Paul Fremont62% | → $72 | Initiates | → Buy | Get Alert |
| 07/21/2023 | Buy Now | -32.52% | Morgan Stanley | Stephen Byrd58% | $60 → $60 | Reiterates | Underweight → Underweight | Get Alert |
| 06/23/2023 | Buy Now | -32.52% | Morgan Stanley | Stephen Byrd58% | $61 → $60 | Maintains | Underweight | Get Alert |
| 06/08/2023 | Buy Now | -22.39% | JP Morgan | Christopher Turnure66% | $73 → $69 | Maintains | Underweight | Get Alert |
| 06/08/2023 | Buy Now | -10.02% | Goldman Sachs | Carly Davenport50% | → $80 | Initiates | → Buy | Get Alert |
| 05/22/2023 | Buy Now | -31.39% | Morgan Stanley | Stephen Byrd58% | $63 → $61 | Maintains | Underweight | Get Alert |
| 05/16/2023 | Buy Now | -14.52% | Mizuho | Anthony Crowdell65% | $77 → $76 | Maintains | Buy | Get Alert |
| 04/28/2023 | Buy Now | -14.52% | BMO Capital | James Thalacker77% | $74 → $76 | Maintains | Market Perform | Get Alert |
| 04/28/2023 | Buy Now | -15.65% | Wells Fargo | Neil Kalton69% | $71 → $75 | Maintains | Equal-Weight | Get Alert |
| 04/20/2023 | Buy Now | -29.14% | Morgan Stanley | Stephen Byrd58% | $57 → $63 | Maintains | Underweight | Get Alert |
| 04/20/2023 | Buy Now | -13.4% | Mizuho | Anthony Crowdell65% | $72 → $77 | Upgrade | Neutral → Buy | Get Alert |
| 03/21/2023 | Buy Now | -35.89% | Morgan Stanley | Stephen Byrd58% | $61 → $57 | Maintains | Underweight | Get Alert |
| 03/02/2023 | Buy Now | -12.27% | RBC Capital | Shelby Tucker66% | $79 → $78 | Maintains | Outperform | Get Alert |
| 02/22/2023 | Buy Now | -31.39% | Morgan Stanley | Stephen Byrd58% | $64 → $61 | Maintains | Underweight | Get Alert |
| 02/17/2023 | Buy Now | -20.14% | Wells Fargo | Neil Kalton69% | $73 → $71 | Maintains | Equal-Weight | Get Alert |
| 01/30/2023 | Buy Now | -17.89% | Wells Fargo | Neil Kalton69% | $77 → $73 | Maintains | Equal-Weight | Get Alert |
| 01/23/2023 | Buy Now | -28.02% | Morgan Stanley | Stephen Byrd58% | $63 → $64 | Maintains | Underweight | Get Alert |
| 01/18/2023 | Buy Now | -21.27% | Credit Suisse | Nicholas Campanella65% | $62 → $70 | Maintains | Underperform | Get Alert |
| 01/17/2023 | Buy Now | — | Keybanc | Sophie Karp60% | — | Downgrade | Overweight → Sector Weight | Get Alert |
| 01/12/2023 | Buy Now | -19.02% | Mizuho | Anthony Crowdell65% | $73 → $72 | Maintains | Neutral | Get Alert |
| 12/16/2022 | Buy Now | -16.77% | BMO Capital | James Thalacker77% | $68 → $74 | Maintains | Market Perform | Get Alert |
| 12/15/2022 | Buy Now | -29.14% | Morgan Stanley | Stephen Byrd58% | $59 → $63 | Maintains | Underweight | Get Alert |
| 12/12/2022 | Buy Now | -14.52% | Wolfe Research | Steve Fleishman54% | → $76 | Upgrade | Peer Perform → Outperform | Get Alert |
| 11/11/2022 | Buy Now | -33.64% | Morgan Stanley | Stephen Byrd58% | $55 → $59 | Maintains | Underweight | Get Alert |
| 10/24/2022 | Buy Now | -33.64% | B of A Securities | Julien Dumoulin-Smith67% | → $59 | Downgrade | Neutral → Underperform | Get Alert |
| 10/21/2022 | Buy Now | -38.14% | Morgan Stanley | Stephen Byrd58% | $68 → $55 | Maintains | Underweight | Get Alert |
| 10/20/2022 | Buy Now | -21.27% | Keybanc | Sophie Karp60% | → $70 | Upgrade | Sector Weight → Overweight | Get Alert |
| 10/19/2022 | Buy Now | -21.27% | Wells Fargo | Neil Kalton69% | $72 → $70 | Maintains | Equal-Weight | Get Alert |
| 10/06/2022 | Buy Now | -19.02% | Wells Fargo | Neil Kalton69% | $80 → $72 | Maintains | Equal-Weight | Get Alert |
| 09/22/2022 | Buy Now | -23.52% | Morgan Stanley | Stephen Byrd58% | $69 → $68 | Maintains | Underweight | Get Alert |
| 09/14/2022 | Buy Now | -2.15% | Argus Research | Marie Ferguson44% | $83 → $87 | Maintains | Buy | Get Alert |
| 08/23/2022 | Buy Now | -22.39% | Morgan Stanley | Stephen Byrd58% | $63 → $69 | Maintains | Underweight | Get Alert |
| 08/22/2022 | Buy Now | -31.39% | Goldman Sachs | Michael Lapides61% | $53 → $61 | Maintains | Sell | Get Alert |
| 08/04/2022 | Buy Now | -2.15% | UBS | Ross Fowler53% | $76 → $87 | Upgrade | Neutral → Buy | Get Alert |
| 07/21/2022 | Buy Now | -29.14% | Morgan Stanley | Stephen Byrd58% | $58 → $63 | Maintains | Underweight | Get Alert |
| 07/18/2022 | Buy Now | -11.15% | Barclays | Eric Beaumont70% | $82 → $79 | Maintains | Overweight | Get Alert |
| 06/30/2022 | Buy Now | -14.52% | UBS | Ross Fowler53% | $83 → $76 | Maintains | Neutral | Get Alert |
| 06/22/2022 | Buy Now | -21.27% | BMO Capital | James Thalacker77% | $81 → $70 | Maintains | Market Perform | Get Alert |
| 05/23/2022 | Buy Now | -25.77% | Morgan Stanley | Stephen Byrd58% | $67 → $66 | Maintains | Underweight | Get Alert |
| 04/26/2022 | Buy Now | -24.64% | Morgan Stanley | Stephen Byrd58% | $68 → $67 | Maintains | Underweight | Get Alert |
| 04/26/2022 | Buy Now | -13.4% | Credit Suisse | Nicholas Campanella65% | → $77 | Initiates | → Underperform | Get Alert |
| 04/21/2022 | Buy Now | -14.52% | Mizuho | Paul Fremont62% | $67 → $76 | Maintains | Neutral | Get Alert |
| 04/20/2022 | Buy Now | -23.52% | Morgan Stanley | Stephen Byrd58% | $63 → $68 | Maintains | Underweight | Get Alert |
| 04/19/2022 | Buy Now | -10.02% | Wells Fargo | Sarah Akers69% | $68 → $80 | Maintains | Equal-Weight | Get Alert |
| 04/07/2022 | Buy Now | — | Keybanc | Sophie Karp60% | — | Downgrade | Overweight → Sector Weight | Get Alert |
FAQ
What is the target price for Southern (SO) stock?
The latest price target for Southern (NYSE:SO) was reported by UBS on March 21, 2025. The analyst firm set a price target for $97.00 expecting SO to rise to within 12 months (a possible 9.10% upside). 33 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Southern (SO)?
The latest analyst rating for Southern (NYSE:SO) was provided by UBS, and Southern maintained their neutral rating.
When was the last upgrade for Southern (SO)?
The last upgrade for Southern Co happened on January 11, 2024 when BMO Capital raised their price target to $77. BMO Capital previously had a market perform for Southern Co.
When was the last downgrade for Southern (SO)?
The last downgrade for Southern Co happened on September 16, 2024 when Mizuho changed their price target from $90 to $90 for Southern Co.
When is the next analyst rating going to be posted or updated for Southern (SO)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Southern, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Southern was filed on March 21, 2025 so you should expect the next rating to be made available sometime around March 21, 2026.
Is the Analyst Rating Southern (SO) correct?
While ratings are subjective and will change, the latest Southern (SO) rating was a maintained with a price target of $94.00 to $97.00. The current price Southern (SO) is trading at is $88.91, which is out of the analyst’s predicted range.
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