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Southern
SONYSE
Southern (NYSE:SO) Stock, Analyst Ratings, Price Targets, Predictions
Southern Co has a consensus price target of $71.92, established from looking at the 92 latest analyst ratings. The last 3 analyst ratings were released from Morgan Stanley, B of A Securities, and Morgan Stanley on June 24, 2024, May 31, 2024, and May 28, 2024. With an average price target of $74.67 between Morgan Stanley, B of A Securities, and Morgan Stanley, there's an implied -3.93% downside for Southern Co from these 3 analyst ratings.
Analyst Firms Making Recommendations1
Morgan Stanley
B of A Securities
Argus Research
Wells Fargo
Scotiabank
1calculated from analyst ratings
Analyst Ratings for Southern
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 06/24/2024 | Buy Now | -8.65% | Morgan Stanley | Stephen Byrd | $74 → $71 | Maintains | Equal-Weight | Get Alert |
| 05/31/2024 | Buy Now | 1.65% | B of A Securities | Julien Dumoulin-Smith | $73 → $79 | Maintains | Neutral | Get Alert |
| 05/28/2024 | Buy Now | -4.79% | Morgan Stanley | Stephen Byrd | $67 → $74 | Maintains | Equal-Weight | Get Alert |
| 05/15/2024 | Buy Now | 15.8% | Argus Research | Marie Ferguson | $75 → $90 | Maintains | Buy | Get Alert |
| 05/03/2024 | Buy Now | -0.93% | Wells Fargo | Neil Kalton | $72 → $77 | Maintains | Equal-Weight | Get Alert |
| 04/23/2024 | Buy Now | -6.07% | B of A Securities | Julien Dumoulin-Smith | $70 → $73 | Maintains | Neutral | Get Alert |
| 04/22/2024 | Buy Now | -0.93% | Scotiabank | Andrew Weisel | $80 → $77 | Maintains | Sector Outperform | Get Alert |
| 04/15/2024 | Buy Now | -15.08% | Barclays | Nicholas Campanella | $65 → $66 | Maintains | Equal-Weight | Get Alert |
| 04/04/2024 | Buy Now | -2.21% | UBS | Daniel Ford | $78 → $76 | Downgrade | Buy → Neutral | Get Alert |
| 04/02/2024 | Buy Now | -2.21% | Mizuho | Anthony Crowdell | $73 → $76 | Maintains | Buy | Get Alert |
| 04/01/2024 | Buy Now | -2.21% | BMO Capital | James Thalacker | $72 → $76 | Reiterates | Outperform → Outperform | Get Alert |
| 02/21/2024 | Buy Now | 2.93% | RBC Capital | Shelby Tucker | → $80 | Reiterates | Outperform → Outperform | Get Alert |
| 02/16/2024 | Buy Now | -7.36% | Wells Fargo | Neil Kalton | $75 → $72 | Maintains | Equal-Weight | Get Alert |
| 02/16/2024 | Buy Now | -7.36% | BMO Capital | James Thalacker | $75 → $72 | Maintains | Outperform | Get Alert |
| 01/17/2024 | Buy Now | -13.79% | Barclays | Eric Beaumont | $68 → $67 | Maintains | Equal-Weight | Get Alert |
| 01/11/2024 | Buy Now | -0.93% | BMO Capital | James Thalacker | $72 → $77 | Upgrade | Market Perform → Outperform | Get Alert |
| 12/08/2023 | Buy Now | 5.51% | Citigroup | Ryan Levine | → $82 | Initiates | → Buy | Get Alert |
| 11/29/2023 | Buy Now | -7.36% | JP Morgan | Christopher Turnure | $69 → $72 | Maintains | Underweight | Get Alert |
| 11/21/2023 | Buy Now | -13.79% | Morgan Stanley | Stephen Byrd | $66 → $67 | Maintains | Equal-Weight | Get Alert |
| 11/21/2023 | Buy Now | -6.07% | Mizuho | Anthony Crowdell | $76 → $73 | Maintains | Buy | Get Alert |
| 10/25/2023 | Buy Now | -15.08% | Morgan Stanley | Stephen Byrd | $69 → $66 | Maintains | Equal-Weight | Get Alert |
| 10/16/2023 | Buy Now | 0.36% | Scotiabank | Andrew Weisel | → $78 | Upgrade | Sector Perform → Sector Outperform | Get Alert |
| 09/21/2023 | Buy Now | -11.22% | Morgan Stanley | Stephen Byrd | $67 → $69 | Maintains | Equal-Weight | Get Alert |
| 09/13/2023 | Buy Now | -12.51% | B of A Securities | Julien Dumoulin-Smith | $67 → $68 | Upgrade | Underperform → Neutral | Get Alert |
| 09/06/2023 | Buy Now | 2.93% | RBC Capital | Shelby Tucker | $78 → $80 | Maintains | Outperform | Get Alert |
| 08/31/2023 | Buy Now | -9.93% | BMO Capital | James Thalacker | $72 → $70 | Maintains | Market Perform | Get Alert |
| 08/23/2023 | Buy Now | -13.79% | Morgan Stanley | Stephen Byrd | $69 → $67 | Maintains | Equal-Weight | Get Alert |
| 08/23/2023 | Buy Now | 0.36% | RBC Capital | Shelby Tucker | → $78 | Reiterates | Outperform → Outperform | Get Alert |
| 08/23/2023 | Buy Now | -12.51% | Barclays | Eric Beaumont | → $68 | Initiates | → Equal-Weight | Get Alert |
| 08/10/2023 | Buy Now | -11.22% | Morgan Stanley | Stephen Byrd | $60 → $69 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 08/09/2023 | Buy Now | -7.36% | Ladenburg Thalmann | Paul Fremont | → $72 | Initiates | → Buy | Get Alert |
| 07/21/2023 | Buy Now | -22.8% | Morgan Stanley | Stephen Byrd | $60 → $60 | Reiterates | Underweight → Underweight | Get Alert |
| 06/23/2023 | Buy Now | -22.8% | Morgan Stanley | Stephen Byrd | $61 → $60 | Maintains | Underweight | Get Alert |
| 06/08/2023 | Buy Now | -11.22% | JP Morgan | Christopher Turnure | $73 → $69 | Maintains | Underweight | Get Alert |
| 06/08/2023 | Buy Now | 2.93% | Goldman Sachs | Carly Davenport | → $80 | Initiates | → Buy | Get Alert |
| 05/22/2023 | Buy Now | -21.51% | Morgan Stanley | Stephen Byrd | $63 → $61 | Maintains | Underweight | Get Alert |
| 05/16/2023 | Buy Now | -2.21% | Mizuho | Anthony Crowdell | $77 → $76 | Maintains | Buy | Get Alert |
| 04/28/2023 | Buy Now | -2.21% | BMO Capital | James Thalacker | $74 → $76 | Maintains | Market Perform | Get Alert |
| 04/28/2023 | Buy Now | -3.5% | Wells Fargo | Neil Kalton | $71 → $75 | Maintains | Equal-Weight | Get Alert |
| 04/20/2023 | Buy Now | -18.94% | Morgan Stanley | Stephen Byrd | $57 → $63 | Maintains | Underweight | Get Alert |
| 04/20/2023 | Buy Now | -0.93% | Mizuho | Anthony Crowdell | $72 → $77 | Upgrade | Neutral → Buy | Get Alert |
| 03/21/2023 | Buy Now | -26.66% | Morgan Stanley | Stephen Byrd | $61 → $57 | Maintains | Underweight | Get Alert |
| 03/02/2023 | Buy Now | 0.36% | RBC Capital | Shelby Tucker | $79 → $78 | Maintains | Outperform | Get Alert |
| 02/22/2023 | Buy Now | -21.51% | Morgan Stanley | Stephen Byrd | $64 → $61 | Maintains | Underweight | Get Alert |
| 02/17/2023 | Buy Now | -8.65% | Wells Fargo | Neil Kalton | $73 → $71 | Maintains | Equal-Weight | Get Alert |
| 01/30/2023 | Buy Now | -6.07% | Wells Fargo | Neil Kalton | $77 → $73 | Maintains | Equal-Weight | Get Alert |
| 01/23/2023 | Buy Now | -17.65% | Morgan Stanley | Stephen Byrd | $63 → $64 | Maintains | Underweight | Get Alert |
| 01/18/2023 | Buy Now | -9.93% | Credit Suisse | Nicholas Campanella | $62 → $70 | Maintains | Underperform | Get Alert |
| 01/17/2023 | Buy Now | — | Keybanc | Sophie Karp | — | Downgrade | Overweight → Sector Weight | Get Alert |
| 01/12/2023 | Buy Now | -7.36% | Mizuho | Anthony Crowdell | $73 → $72 | Maintains | Neutral | Get Alert |
| 12/16/2022 | Buy Now | -4.79% | BMO Capital | James Thalacker | $68 → $74 | Maintains | Market Perform | Get Alert |
| 12/15/2022 | Buy Now | -18.94% | Morgan Stanley | Stephen Byrd | $59 → $63 | Maintains | Underweight | Get Alert |
| 12/12/2022 | Buy Now | -2.21% | Wolfe Research | Steve Fleishman | → $76 | Upgrade | Peer Perform → Outperform | Get Alert |
| 11/11/2022 | Buy Now | -24.09% | Morgan Stanley | Stephen Byrd | $55 → $59 | Maintains | Underweight | Get Alert |
| 10/24/2022 | Buy Now | -24.09% | B of A Securities | Julien Dumoulin-Smith | → $59 | Downgrade | Neutral → Underperform | Get Alert |
| 10/21/2022 | Buy Now | -29.23% | Morgan Stanley | Stephen Byrd | $68 → $55 | Maintains | Underweight | Get Alert |
| 10/20/2022 | Buy Now | -9.93% | Keybanc | Sophie Karp | → $70 | Upgrade | Sector Weight → Overweight | Get Alert |
| 10/19/2022 | Buy Now | -9.93% | Wells Fargo | Neil Kalton | $72 → $70 | Maintains | Equal-Weight | Get Alert |
| 10/06/2022 | Buy Now | -7.36% | Wells Fargo | Neil Kalton | $80 → $72 | Maintains | Equal-Weight | Get Alert |
| 09/22/2022 | Buy Now | -12.51% | Morgan Stanley | Stephen Byrd | $69 → $68 | Maintains | Underweight | Get Alert |
| 09/14/2022 | Buy Now | 11.94% | Argus Research | Marie Ferguson | $83 → $87 | Maintains | Buy | Get Alert |
| 08/23/2022 | Buy Now | -11.22% | Morgan Stanley | Stephen Byrd | $63 → $69 | Maintains | Underweight | Get Alert |
| 08/22/2022 | Buy Now | -21.51% | Goldman Sachs | Michael Lapides | $53 → $61 | Maintains | Sell | Get Alert |
| 08/04/2022 | Buy Now | 11.94% | UBS | Ross Fowler | $76 → $87 | Upgrade | Neutral → Buy | Get Alert |
| 07/21/2022 | Buy Now | -18.94% | Morgan Stanley | Stephen Byrd | $58 → $63 | Maintains | Underweight | Get Alert |
| 07/18/2022 | Buy Now | 1.65% | Barclays | Eric Beaumont | $82 → $79 | Maintains | Overweight | Get Alert |
| 06/30/2022 | Buy Now | -2.21% | UBS | Ross Fowler | $83 → $76 | Maintains | Neutral | Get Alert |
| 06/22/2022 | Buy Now | -9.93% | BMO Capital | James Thalacker | $81 → $70 | Maintains | Market Perform | Get Alert |
| 05/23/2022 | Buy Now | -15.08% | Morgan Stanley | Stephen Byrd | $67 → $66 | Maintains | Underweight | Get Alert |
| 04/26/2022 | Buy Now | -13.79% | Morgan Stanley | Stephen Byrd | $68 → $67 | Maintains | Underweight | Get Alert |
| 04/26/2022 | Buy Now | -0.93% | Credit Suisse | Nicholas Campanella | → $77 | Initiates | → Underperform | Get Alert |
| 04/21/2022 | Buy Now | -2.21% | Mizuho | Paul Fremont | $67 → $76 | Maintains | Neutral | Get Alert |
| 04/20/2022 | Buy Now | -12.51% | Morgan Stanley | Stephen Byrd | $63 → $68 | Maintains | Underweight | Get Alert |
| 04/19/2022 | Buy Now | 2.93% | Wells Fargo | Sarah Akers | $68 → $80 | Maintains | Equal-Weight | Get Alert |
| 04/07/2022 | Buy Now | — | Keybanc | Sophie Karp | — | Downgrade | Overweight → Sector Weight | Get Alert |
| 03/22/2022 | Buy Now | -18.94% | Morgan Stanley | Stephen Byrd | $59 → $63 | Maintains | Underweight | Get Alert |
| 02/22/2022 | Buy Now | -24.09% | Morgan Stanley | Stephen Byrd | $61 → $59 | Maintains | Underweight | Get Alert |
| 02/18/2022 | Buy Now | -21.51% | Morgan Stanley | Stephen Byrd | $64 → $61 | Maintains | Underweight | Get Alert |
| 02/07/2022 | Buy Now | -8.65% | B of A Securities | Julien Dumoulin-Smith | $75 → $71 | Downgrade | Buy → Neutral | Get Alert |
| 02/07/2022 | Buy Now | -7.36% | Wells Fargo | Neil Kalton | $73 → $72 | Downgrade | Overweight → Equal-Weight | Get Alert |
| 01/25/2022 | Buy Now | -15.08% | Evercore ISI Group | Durgesh Chopra | → $66 | Upgrade | Underperform → In-Line | Get Alert |
| 01/13/2022 | Buy Now | -8.65% | Keybanc | Sophie Karp | $69 → $71 | Maintains | Overweight | Get Alert |
| 12/21/2021 | Buy Now | -16.37% | Morgan Stanley | Stephen Byrd | $61 → $65 | Maintains | Underweight | Get Alert |
| 12/15/2021 | Buy Now | — | Scotiabank | Andrew Weisel | — | Downgrade | Sector Outperform → Sector Perform | Get Alert |
| 12/06/2021 | Buy Now | -22.16% | Mizuho | Paul Fremont | — | Upgrade | Underperform → Neutral | Get Alert |
| 10/19/2021 | Buy Now | -11.22% | Keybanc | — | — | Maintains | Overweight | Get Alert |
| 10/04/2021 | Buy Now | -29.23% | Mizuho | Paul Fremont | — | Maintains | Underperform | Get Alert |
| 09/17/2021 | Buy Now | -18.94% | Morgan Stanley | Stephen Byrd | — | Maintains | Underweight | Get Alert |
| 09/07/2021 | Buy Now | -7.36% | Guggenheim | Shahriar Pourreza | — | Upgrade | Neutral → Buy | Get Alert |
| 08/30/2021 | Buy Now | -22.8% | Mizuho | Paul Fremont | — | Maintains | Underperform | Get Alert |
| 08/19/2021 | Buy Now | -17.65% | Morgan Stanley | Stephen Byrd | — | Maintains | Underweight | Get Alert |
| 07/20/2021 | Buy Now | -22.8% | Morgan Stanley | Stephen Byrd | — | Maintains | Underweight | Get Alert |
FAQ
What is the target price for Southern (SO) stock?
The latest price target for Southern (NYSE:SO) was reported by Morgan Stanley on June 24, 2024. The analyst firm set a price target for $71.00 expecting SO to fall to within 12 months (a possible -8.65% downside). 32 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Southern (SO)?
The latest analyst rating for Southern (NYSE:SO) was provided by Morgan Stanley, and Southern maintained their equal-weight rating.
When was the last upgrade for Southern (SO)?
The last upgrade for Southern Co happened on January 11, 2024 when BMO Capital raised their price target to $77. BMO Capital previously had a market perform for Southern Co.
When was the last downgrade for Southern (SO)?
The last downgrade for Southern Co happened on April 4, 2024 when UBS changed their price target from $78 to $76 for Southern Co.
When is the next analyst rating going to be posted or updated for Southern (SO)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Southern, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Southern was filed on June 24, 2024 so you should expect the next rating to be made available sometime around June 24, 2025.
Is the Analyst Rating Southern (SO) correct?
While ratings are subjective and will change, the latest Southern (SO) rating was a maintained with a price target of $74.00 to $71.00. The current price Southern (SO) is trading at is $77.72, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.