Unilever (NYSE:UL) Stock

Unilever

Unilever is a diversified beauty, wellbeing, and personal care (44% of 2023 sales by value), homecare (20%), and packaged food (36%) company. Its brands include Knorr soups and sauces, Hellmann's mayonnaise, Axe and Dove skin products, and the TRESemmé haircare brand. The firm has been acquisitive in recent years; notable purchases include Paula's Choice, Liquid I.V., Horlicks, Garancia, and The Vegetarian Butcher.

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Unilever is on track to separate its Ice Cream business by 2025. The new entity, which includes brands like Wall&#39;s and Magnum, will be listed on Amsterdam, London, and New York exchanges.

Consumer Giant Unilever Warns On Slower Start To 2025, Ice Cream Spin-Off Moves Forward With Amsterdam Incorporation

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Trade Desk Posts Downbeat Revenue, Joins Aspen Aerogels, Fastly And Other Big Stocks Moving Lower In Thursday&#39;s Pre-Market Session

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The list of Super Bowl LIX commercials and the companies behind the Super Bowl ads.

Super Bowl Commercials 2025: Complete List of Super Bowl LIX Ads And Companies Behind Them

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Unilever shares are trading lower after the company released its 2024 sales and volume growth numbers and announced the demerger with its ice cream business is on track.

Shares of consumer goods major Unilever PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) are trading <a target="_blank" href="https://www.benzinga.com/premarket" rel="noreferrer noopener">lower in premarket</a> on Thursday.
The company announced that it is making solid progress toward <a target="_blank" href="https://www.unilever.com/news/press-and-media/press-releases/2025/improved-performance-led-by-volume-growth-and-gross-margin-expansion/" rel="noreferrer noopener">separating </a>its Ice Cream division, with plans to finish the process by the close of 2025.
Significant steps have been taken in critical areas, such as forming legal entities, creating an independent operating structure, and finalizing the required financial separation documents.
Last year, Unilever said it planned to spin off its Ice Cream division and concentrate on a portfolio of brands that are well-positioned in desirable markets with <a target="_blank" href="https://www.benzinga.com/markets/equities/24/03/37815586/chilling-changes-unilever-to-separate-iconic-ice-cream-brands-in-strategic-shake-up" rel="noreferrer noopener">complementary business models</a>.
The Ice Cream unit includes notable global ice cream brands, such as Wall&#8217;s, Magnum, and Ben &amp; Jerry&#8217;s.
Jean-Francois van Boxmeer has been named Chair Designate for the newly independent Ice Cream business. With extensive experience in the consumer goods industry, van Boxmeer is currently the Chair of Vodafone Group Plc and a non-executive director at Heineken Holding N.V.
The Ice Cream unit will be separated through a demerger and listed on the Amsterdam, London, and New York stock exchanges, matching the current markets where Unilever shares are traded.
The Ice Cream business will be incorporated in the Netherlands, and its <a href="https://www.benzinga.com/news/24/03/37916172/unilevers-ice-cream-unit-may-find-home-in-amsterdam-over-london-report">headquarters will be maintained in Amsterdam.</a>
Also Read: <a target="_blank" href="https://www.benzinga.com/25/02/43651110/starbucks-faces-legal-action-over-alleged-discriminatory-hiring-practices" rel="noreferrer noopener">&#8216;Racism Has No Place in Missouri&#8217;: State Attorney General Sues Starbucks Over Hiring Policies</a>
The decision comes after a thorough evaluation by Unilever&#8217;s Board of Directors, aimed at maximizing returns for shareholders while positioning the Ice Cream business for future success.
For the fiscal year 2024, Unilever reported a 4.2% increase in underlying sales, driven by a 2.9% growth in volume.
&nbsp;Turnover&nbsp;rose by 1.9% to 60.8 billion euros ($63.16 billion), with a negative impact of -0.7% from currency fluctuations and -1.5% from net divestments.
Power Brands, which account for over 75% of turnover, led the growth with a 5.3% underlying sales growth and a 3.8% increase in volume.
Brand and marketing investment rose by 120 basis points to 15.5%, marking the highest level in more than a decade.
The underlying operating margin grew by 170 basis points to 18.4%, while the gross margin expanded by 280 basis points.
Underlying earnings per share rose by 14.7%, though diluted EPS fell 10.6% due to losses from disposals and increased spending on productivity initiatives.
The quarterly dividend was increased by 6.1% compared to fourth-quarter FY23, and a new 1.5 billion euros share buyback program was announced.
Outlook: Unilever expects a slower start to 2025 with subdued growth in the short term, but both market conditions and growth are expected to improve as the year progresses, driven by price hikes reflecting higher commodity costs in 2025.
The company forecasts underlying sales growth for <a href="https://www.benzinga.com/calendars/guidance">2025 of 3% &#8211; 5%.</a>
Price Action: UL shares are trading lower by 6.26% at $55.44 in premarket at the las check Thursday.
Read Next:
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<li><a href="https://www.benzinga.com/25/02/43656323/burger-king-parent-restaurant-brands-posts-q4-beat-on-robust-demand" target="_blank" rel="noreferrer noopener">Burger King Parent Restaurant Brands Q4: Earnings Beat, 26% Sales Jump, Popeyes Comps Dip And More</a></li>
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Image: Shutterstock/ BearFotos.

U.S. stock futures were mixed this morning, with the Nasdaq futures gaining around 0.1% on Thursday.
Shares of The Trade Desk, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>) fell sharply in today's pre-market trading after the company reported <a href="https://in.benzinga.com/news/earnings/25/02/43675459/the-trade-desk-stock-drops-after-q4-revenues-miss-estimates-details">worse-than-expected quarterly revenue results.</a>
Trade Desk reported quarterly earnings of 59 cents per share, which beat the analyst consensus estimate of 56 cents. Quarterly revenue came in at $741.01 million, which missed the analyst consensus estimate of $758.93 million.
Trade Desk shares tumbled 27% to $89.34 in the pre-market trading session.
Here are some other stocks moving lower in pre-market trading.
<ul>
<li>Aspen Aerogels, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ASPN#NYSE">ASPN</a>) shares fell 30.6% to $8.15 in pre-market trading after the company issued first-quarter guidance below estimates.</li>
<li>Fastly, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FSLY#NYSE">FSLY</a>) shares tumbled 20.6% to $8.00 in pre-market trading. Fastly reported a fourth-quarter loss of 3 cents per share, down from earnings of 1 cent per share in the prior year&#8217;s quarter. Quarterly revenue came in at $140.58 million, beating the $138.27 million analyst consensus estimate. Fastly expects first-quarter losses of between 9 cents and 5 cents per share, versus the loss of 1 cent estimate, and revenue in a range of $136 million to $140 million, versus the $137.05 million estimate.</li>
<li>Atai Life Sciences N.V. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ATAI#NASDAQ">ATAI</a>) fell 14.5% to $2.1800 in pre-market trading after the company announced the pricing of public offering of common shares.</li>
<li>Reddit, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RDDT#NYSE">RDDT</a>) fell 14.1% to $185.94 in pre-market trading after the company reported fourth-quarter results.</li>
<li>Open Lending Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LPRO#NASDAQ">LPRO</a>) shares dipped 13% to $5.02 in pre-market trading.</li>
<li>British American Tobacco p.l.c. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BTI#NYSE">BTI</a>) fell 9.6% to $38.66 in pre-market trading.</li>
<li>Unilever PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) declined 6.8% to $55.14 in pre-market trading as the company reported 2024 underlying sales growth of 4.2%.</li>
<li>Pegasystems Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEGA#NASDAQ">PEGA</a>) fell 6.2% to $99.50 in pre-market trading following fourth-quarter results.</li>
<li>Lionsgate Studios Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LION#NASDAQ">LION</a>) slipped 3.3% to $8.27 in pre-market trading.</li>
</ul>
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Trade Desk Posts Downbeat Revenue, Joins Aspen Aerogels, Fastly And Other Big Stocks Moving Lower In Thursday's Pre-Market Session

Unilever Says Ice Cream Separation On Track; Ice Cream Will Be Separated By Way Of Demerger, Through Listing Of Business In Amsterdam, London And New YorK

Unilever Reports 2024 Underlying Sales Growth Of 4.2%, Led By 2.9% Volume Growth

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat <a href="https://www.benzinga.com/general/sports/25/02/43583513/eagles-fly-over-chiefs-40-22-as-super-bowl-lix-tests-potential-137-million-viewership-for-fox">Super Bowl winners.</a>
The game also featured dozens of commercials advertising products and showcasing new movies and television shows. They also featured many celebrity cameos.
What Happened: Super Bowl LIX commercials were <a href="https://www.benzinga.com/general/sports/25/02/43560232/super-bowl-lix-commercials-ai-celebs-muppets-warren-buffett-linked-brand-take-the-spotlight">priced between $7 million and $8 million</a> for a 30-second slot by Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>), which had the media rights to the game.
Fox was able to secure $8 million or more for some last-second advertising inventory ahead of Sunday's game.
This author tracked all the commercials, from the singing of the National Anthem to the final round of ads after the Eagles won the Super Bowl. View the 2024 and 2023 Super Bowl commercials <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">here </a>and <a href="https://www.benzinga.com/general/entertainment/23/02/30883140/super-bowl-commercials-2023-the-complete-list-of-super-bowl-lvii-ads-and-the-companies-behi">here</a>. 
The tweet below shows the Super Bowl LIX commercial tracking in real time during the big game.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Super Bowl LIX Commercial Thread. Feel free to retweet. After National Anthem: Misson: Impossible The Final Reckoning Trailer <a href="https://twitter.com/search?q=%24PARA&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$PARA</a> Sketches <a href="https://twitter.com/search?q=%24SKX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$SKX</a> TurboTax <a href="https://twitter.com/search?q=%24INTU&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$INTU</a> NASCAR on Fox <a href="https://twitter.com/search?q=%24FOX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$FOX</a> After Con Toss: Lilo &amp; Stitch Live Action Spot <a href="https://twitter.com/search?q=%24DIS&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$DIS</a> YouTubeTV <a href="https://twitter.com/search?q=%24GOOG&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$GOOG</a>
&mdash; Chris Katje (@chriskatje) <a href="https://twitter.com/chriskatje/status/1888740049883173010?ref_src=twsrc%5Etfw">February 10, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Here&#8217;s a list of the Super Bowl LIX commercials and the companies behind them.
After National Anthem:
<ul>
<li>"Mission: Impossible – The Final Reckoning" Trailer, Paramount (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>)(NASDA:PARAA)</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>)</li>
<li>TurboTax, brand of Intuit Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>)</li>
<li>NASCAR on Fox</li>
</ul>
After Coin Toss:
<ul>
<li>Lilo &amp; Stitch live action movie teaser for Disney (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)</li>
<li>YouTube TV, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>)</li>
</ul>
After Kickoff, During First Quarter:
<ul>
<li>Dunkin'</li>
<li>"How to Train Your Dragon" live action movie trailer, Comcast (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>)</li>
<li>Pfizer Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PFE#NYSE">PFE</a>)</li>
<li>"Thunderbolts" trailer, Marvel film from Disney</li>
<li>MSC Cruises</li>
<li>Little Caesars</li>
<li>Fox News</li>
<li>T-Mobile (NASDA:TMUS) with Starlink</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>)</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) with Ray-Ban</li>
<li>IndyCar racing on Fox</li>
<li>Doritos, brand of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>)</li>
<li>Cirkul</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)</li>
</ul>
After End of First Quarter, During Second Quarter:
<ul>
<li>Disney+ and Hulu streaming platforms</li>
<li>Ritz, brand of Mondelez International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>)</li>
<li>Red Bull</li>
<li>Squarespace</li>
<li>"The Floor" on Fox</li>
<li>Local Ad</li>
<li>Mountain Dew Baja Blast, brand of PepsiCo</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>)</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>)</li>
<li>Stand Up to Hate</li>
<li>FanDuel Kick of Destiny challenge, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>)</li>
<li>"Extracted" on Fox</li>
<li>Uber Eats, brand of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>)</li>
<li>WeatherTech</li>
<li>TurboTax, brand of Intuit</li>
<li>NASCAR on Fox</li>
<li>Google Pixel phone with Gemini AI</li>
<li>UFL on Fox</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>)</li>
<li>He Gets Us</li>
<li>Liquid Death</li>
<li>HexClad</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)</li>
<li>OpenAI</li>
<li>CoffeeMate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>)</li>
<li>NFL youth organizations</li>
<li>Ram Truck, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>)</li>
<li>Hellmann's, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>)</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>)</li>
<li>Budweiser, brand of Anheuser-Busch InBev</li>
<li>Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>)</li>
<li>NYU Langone Health</li>
<li>Novartis Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>)</li>
</ul>
After End of Second Quarter, During Halftime, During Third Quarter:
<ul>
<li>IndyCar on Fox</li>
<li>MyFitnessPal</li>
<li>Yahoo!, brand of Apollo Global (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>) and Verizon Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>)</li>
<li>Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>)</li>
<li>Jewel-Osco, brand of Albertsons (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACI#NYSE">ACI</a>)</li>
<li>Bayer Aspirin</li>
<li>"The Masked Singer" on Fox</li>
<li>Fox Nation streaming platform</li>
<li>On Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>)</li>
<li>Angel Soft, brand of Georgia-Pacific</li>
<li>Reese's Lava Cup, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>)</li>
<li>NFL ad</li>
<li>Tubi streaming platform, brand of Fox</li>
<li>Fox shows</li>
<li>Local ad</li>
<li>Local ad</li>
<li>Salesforce Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>)</li>
<li>DoorDash Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>)</li>
<li>Meta Platforms</li>
<li>Stand Up to Hate</li>
<li>Nerds</li>
<li>Lay's, brand of PepsiCo</li>
<li>"M3gan 2.0" trailer, distributed by Comcast</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>)</li>
<li>Nerdwallet</li>
<li>Häagen-Dazs</li>
<li>Tubi</li>
<li>Fox Nation</li>
<li>Bud Light, brand of Anheuser-Busch InBev</li>
<li>Hims &amp; Hers Health Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>)</li>
<li>Poppi</li>
<li>TV shows on Fox</li>
</ul>
After End of Third Quarter, During Fourth Quarter:
<ul>
<li>Salesforce Inc</li>
<li>Ramp</li>
<li>Tullamore Dew whiskey</li>
<li>Toyota (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>)</li>
<li>Sandals Resorts</li>
<li>Local Ad</li>
<li>Jeep, brand of Stellantis</li>
<li>Tubi streaming platform</li>
<li>Fox News</li>
<li>Stella Artois, brand of Anheuser-Busch InBev</li>
<li>Dove, brand of Unilever</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>)</li>
<li>UFL on Fox</li>
<li>Bosch</li>
<li>Totino's Pizza Rolls, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>)</li>
<li>Fetch</li>
<li>TV shows on Fox</li>
</ul>
End of Game, Eagles win 40-22, Final Ad Spot After Game:
<ul>
<li>Progressive (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PGR#NYSE">PGR</a>)</li>
<li>Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>)</li>
<li>Cirkul</li>
<li>Vrbo, brand of Expedia Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>)</li>
<li>Universal Resorts</li>
<li>Energy Transfer (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ET#NYSE">ET</a>)</li>
</ul>
The list includes all the Super Bowl LIX commercials that aired from the playing of the national anthem to the first ad break after the Eagles won.
Read Also:<a href="https://www.benzinga.com/general/sports/25/02/43578857/if-you-invested-in-bitcoin-instead-of-buying-super-bowl-tickets-each-year-since-2012-heres-how-much-youd-have-today"> If You Invested in Bitcoin Instead of Buying Super Bowl Tickets Each Year Since 2012, Here&#8217;s How Much You&#8217;d Have Today</a>
Winners and Losers: While everyone will have their own favorites and ads they wish they'd never seen, here's a look at some of the winners and losers.
USA Today asks consumers to <a href="https://admeter.usatoday.com/2025">vote </a>on their favorite Super Bowl commercials each year via the Ad Meter.
Here are the top 10 highest rated ads as of Monday morning:
<ol>
<li>Budweiser – "First Delivery"</li>
<li>Lay's – "The Little Farmer"</li>
<li>Michelob Ultra – "The ULTRA Hustle"</li>
<li>Stella Artois – "David and Dave</li>
<li>NFL – "Somebody"</li>
<li>NFL – "Flag 50"</li>
<li>Bud Light – "Big Men on Cul-De-Sac"</li>
<li>Uber Eats – "Century of Cravings"</li>
<li>Hellmann's – "When Sally Met Hellmann's"</li>
<li>Pfizer – "Knock Out"</li>
</ol>
Here are the 10 lowest rated ads as of Monday morning:
<ol>
<li>Tubi – "The Z Suite"</li>
<li>Fetch – "The Big Reward"</li>
<li>CoffeeMate – "Foam Diva"</li>
<li>Cirkul – "You Got Cirkul"</li>
<li>OpenAI – "ChatGPT: The Intelligence Age"</li>
<li>Squarespace – "A Tale As Old As Websites"</li>
<li>T-Mobile – "A New Era in Connectivity"</li>
<li>DoorDash – "DashPass Math"</li>
<li>Hims &amp; Hers – "Sick of the System"</li>
<li>GoDaddy – "Act Like You Know"</li>
</ol>
The list of winners shows that Anheuser-Busch InBev continues the tradition of unforgettable Super Bowl beer ads once again, taking four places on the top 10 list.
The list of losers shows that companies like CoffeeMate and Hims &amp; Hers, which had their first ever Super Bowl commercials may not have hit the mark with consumers watching.
Read Next: 
<ul>
<li><a href="EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year's NFL Championship">EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year&#8217;s NFL Championship</a></li>
</ul>
Photo: Shutterstock

Along with watching the NFL championship matchup of the Kansas City Chiefs and Philadelphia Eagles and a halftime show from Kendrick Lamar, viewers will get to watch lots of high-priced<a href="https://www.benzinga.com/topic/super-bowl"> Super Bowl commercials.</a>
A new Benzinga poll asked if the high cost of these ads was worth it.
What Happened: NFL media partner Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>)<a href="https://www.benzinga.com/general/sports/25/01/43324031/super-bowl-lix-commercials-hit-record-8-million-how-fox-corporation-can-win-from-nfl-championship"> will air Super Bowl LIX </a>and the commercials that go along with it.
While Fox will use a portion of its inventory space to promote its own shows and Tubi streaming platform, the company will also sell its ad space with an estimated cost of $7 million to $8 million per 30-second slot.
Fox was even able to get $8 million or more from some last-minute ad slots.
"Super Bowl LIX commercials cost around $7 million each. Do you think this is a smart marketing investment?" Benzinga recently asked.
The results were:
<ul>
<li>Yes: 39%</li>
<li>No: 61%</li>
</ul>
The majority of voters in the poll said they didn&#8217;t think the $7 million cost for a Super Bowl commercial is worth it. This could be bad news for the companies shelling out millions for their first Super Bowl ads Sunday.
Another Benzinga poll asked about the impact of seeing Super Bowl commercials last year.
"Did you look up any brands or advertisers after watching last year's Super Bowl ads?" 
The results were:
<ul>
<li>Yes: 18%</li>
<li>No: 82%</li>
</ul>
The poll found that 18% of people looked up a company or brand after seeing a Super Bowl commercial for it.
Read Also: <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them</a>
Why It's Important: Last year's Super Bowl<a href="https://www.benzinga.com/general/space/24/02/37109382/super-bowl-lviii-sets-modern-day-viewership-record-how-did-nfl-championship-compare-to-apollo-11-mo"> set a record </a>with an average of 123 million viewers, with 202.4 million people watching at least a portion of the game.
This year's Super Bowl could set records once again or continue the trend of having an average viewership of over 100 million people and setting new streaming records.
During the 2024 NFL season, the Chiefs were the most-watched team, helping several media companies set records for viewership.
While the cost is high at $7 million, there are not many events that get this kind of television audience and a Super Bowl commercial can mean big things for companies of all sizes.
Among the companies airing their first ever Super Bowl commercials that could see a big impact from the high cost of an ad are:
<ul>
<li>Totino's, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</li>
<li>Coffee mate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>)</li>
<li>Hims &amp; Hers Health (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>)</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)</li>
<li>NerdWallet</li>
<li>Häagen-Dazs</li>
<li>HexClad</li>
<li>Angel Soft, brand of Georgia-Pacific</li>
<li>Bosch</li>
<li>Liquid Death</li>
<li>Cirkul</li>
<li>Fetch</li>
<li>MSC Cruises</li>
<li>OpenAI</li>
</ul>
Along with debuts, companies can also make headlines for advertisements that have celebrities, athletes or are heartwarming. Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>) features several Muppets and has an easy-to-remember website, which could see traffic after the Super Bowl.
Hellmann's, a brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) has a reunion of Billy Crystal and Meg Ryan from "When Harry Met Sally" that could have people talking.
Fox is presumably hoping that, along with record viewership, people will be talking about its advertisements and Tubi streaming platform that will have prominent billing during the ad spaces.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/sports/25/02/43542456/14-dot-com-companies-had-super-bowl-commercials-in-2000-heres-how-many-still-exist-today">14 Dot-Com Companies Had Super Bowl Commercials In 2000, Here&#8217;s How Many Still Exist Today</a></li>
</ul>
The study was conducted by Benzinga from Feb. 4, 2025 through Feb. 6, 2025. It included the responses of a diverse population of adults 18 or older. Opting into the survey was completely voluntary, with no incentives offered to potential respondents. The study reflects results from 88 adults.
Photo: Shutterstock

Entertainment

EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year's NFL Championship

The Kansas City Chiefs are attempting to win a third straight Super Bowl on Sunday with a matchup against the Philadelphia Eagles. While millions of NFL fans will tune in for the big game, millions will also tune in to see the <a href="https://www.benzinga.com/topic/super-bowl">Super Bowl commercials.</a>
What Happened: NFL media partner Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) has the rights to Super Bowl LIX and set its sights on charging $7 million for <a href="https://www.benzinga.com/general/sports/25/01/43324031/super-bowl-lix-commercials-hit-record-8-million-how-fox-corporation-can-win-from-nfl-championship">30-second commercial slots.</a>
The media company was able to secure the majority of its ad slots in the $7 million to $7.5 million range and some last-minute availability came with a price tag of $8 million. Fox also saw strong demand and price increases compared to last year for the pre-game and post-game slots.
While some companies are skeptical to advertise during the Super Bowl due to the high cost, last year's record viewership could lure major brands back, as the game remains one of the most-watched events in the U.S. annually.
Here is a look at the companies that are airing Super Bowl commercials in Super Bowl LIX, as <a href="https://adage.com/article/special-report-super-bowl/super-bowl-2025-commercials-ads-brands-and-agencies/2584221">reported </a>by AdAge.
Read Also: <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them</a>
The Public Companies: Here are the companies that are public or tied to a public company that are airing Super Bowl commercials. With strong reception, the ads could have an impact on the company's financials and likewise its stock.
<ul>
<li>The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>): Disney+ streaming ad.</li>
<li>Totino's, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>): Pizza Rolls makes Super Bowl debut.</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>): Focus on AI tool Airo with actor Walton Goggins.</li>
<li>Mountain Dew, unit of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>): Musician Seal voices a seal.</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>): Was first company to announce a Super Bowl ad way back in May, Chiefs head coach Andy Reid stars.</li>
<li>Stella Artois, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>): Brand's fourth Super Bowl ad and first since 2019, David Beckham meets his American twin Dave Beckham (Matt Damon).</li>
<li>Uber Eats, unit of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>): Company's fifth straight year with a Super Bow ad, features Matthew McConaughey, Kevin Bacon, Sean Evans, Martha Stewart, Greta Gerwig and Charli XCX.</li>
<li>Coffee mate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>): Coffee creamer makes Super Bowl debut.</li>
<li>Dove, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>): Brand's second straight Super Bowl ad.</li>
<li>Lay's, brand of PepsiCo: Ad for the All-dressed flavor that combines multiple flavors, Lay's first Super Bowl ad in three years.</li>
<li>DoorDash (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>): Focus on DashPass subscriptions with comedian Nate Bargatze.</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>): Tech giant returns for first time since 2022 with a focus on its Ray-Ban glasses featuring actors Chris Hemsworth and Chris Pratt.</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>): Eighth consecutive Super Bowl ad from snack brand features actor Adam Brody along with the mustaches of Nick Offerman, James Harden and Andy Reid.</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>): Brand's third straight year with Super Bowl ad, centers on campaign of "Case of the Mondays" for the day after Super Bowl.</li>
<li>Doritos, brand of PepsiCo: Snack brand features a fan-made ad that won a contest.</li>
<li>Salesforce (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>): Two Super Bowl ads will feature Matthew McConaughey and Woody Harrelson with a focus on AI.</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>): Travel company back for a fourth straight Super Bowl and features Muppets Miss Piggy, Kermit the Frog and Animal.</li>
<li>Bud Light, brand of Anheuser-Busch InBev: Cul-de-sac party featuring Bud Lights with comedian Shane Gillis, musician Post Malone and NFL great Peyton Manning.</li>
<li>Ram, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>): Automotive company is back with an ad for its truck with actor Glen Powell.</li>
<li>Reese's, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>): Focus on the Chocolate Lava Big Cup.</li>
<li>Google, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>): No details on the spot.</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>): Delivery company makes Super Bowl debut, features mascots of iconic packaged goods companies.</li>
<li>TurboTax, brand of Intuit (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>): Company's 12th consecutive Super Bowl ad, promotes expert-assisted tax filing business.</li>
<li>Hellmann's, brand of Unilever: Likely one of the most talked about ads, Billy Crystal and Meg Ryan reunite at Katz's Delicatessen in New York to create a famous scene from "When Harry Met Sally."</li>
<li>Hims &amp; Hers Health (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>): Super Bowl debut, focus on the company's GLP-1 weight loss treatments.</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev: Actors William Dafoe and Catherine O'Hara hustle people playing pickleball.</li>
<li>Novartis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>): Pharmaceutical giant makes Super Bowl debut with a 60-second ad on breast cancer.</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>): Fintech returns to Super Bowl for first time since 2022.</li>
<li>Tubi, brand of Fox Corporation: Streaming platform will be featured in several spots as Fox promotes one of its own products.</li>
<li>Budweiser, brand of Anheuser-Busch InBev: Beer company planned a spot with the famous Clydesdale horses as a regional ad, but bumped up to a national spot after strong reception.</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>): Real estate company features celebrities in multiple Super Bowl ads.</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>): First Super Bowl ad for restaurant brand in three years, features photos of real customers from drive-thru cameras.</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>): Battery company makes Super Bowl debut with commercial featuring "The Duracell Scientist" showing people's bad battery decisions.</li>
<li>FanDuel, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>): Sports betting company features Peyton Manning and Eli Manning in its now annual celebrity field goal kick during the Super Bowl.</li>
<li>Ritz, brand of Mondelez (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>): Super Bowl debut.</li>
</ul>
The Private Companies: Here are the private companies that are airing Super Bowl commercials.
<ul>
<li>NerdWallet: Company's first Super Bowl ad, beluga whale mascot voiced by actor Kieran Culkin.</li>
<li>WeatherTech: Company's 13th Super Bowl ad in 12 years, comes after sitting last year's game out.</li>
<li>NFL: The National Football League will have several commercials in the game.</li>
<li>Come Near: "He Gets Us" religious ads as in past Super Bowls.</li>
<li>Little Caesars: First Super Bowl ad since 2020 and comes as the new official pizza of the NFL, Eugene Levy stars.</li>
<li>Nerds: Candy brand is back for a second-straight year with singer Shaboozey.</li>
<li>Squarespace: Former public website building company is back for 11th Super Bowl ad with actor Barry Keoghan.</li>
<li>Foundation to Combat Antisemitism: Patriots owner Robert Kraft is back with his foundation featuring Tom Brady and Snoop Dogg.</li>
<li>Dunkin': Coffee and donut company is back with Ben Affleck.</li>
<li>Häagen-Dazs: Ice cream brand's first ever Super Bowl ad features Vin Diesel, Michelle Rodriguez and Ludacris, all from the "Fast and Furious" franchise.</li>
<li>Poppi: Small soda makes second straight Super Bowl ad appearance with new "Soda Thoughts" campaign.</li>
<li>HexClad: Cookware company makes Super Bowl debut with actor Pete Davidson and celebrity chef Gordon Ramsay, who is a part owner of the company.</li>
<li>Bosch: German company makes Super Bowl debut.</li>
<li>Angel Soft, brand of Georgia-Pacific: Toilet paper brand makes Super Bowl debut.</li>
<li>Liquid Death: Water in a can company makes Super Bowl debut.</li>
<li>Cirkul: Water bottle brand makes Super Bowl debut.</li>
<li>Fetch: Company that rewards shoppers makes Super Bowl debut with a $1.2 million giveaway.</li>
<li>MSC Cruises: European cruise company's Super Bowl debut featuring actors Drew Barrymore and Orlando Bloom.</li>
<li>OpenAI: AI company to make Super Bowl debut, as <a href="https://www.wsj.com/tech/ai/openai-set-to-make-super-bowl-ad-debut-8fa1aff5">reported </a>by the Wall Street Journal Thursday.</li>
</ul>
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/sports/25/02/43542456/14-dot-com-companies-had-super-bowl-commercials-in-2000-heres-how-many-still-exist-today">14 Dot-Com Companies Had Super Bowl Commercials In 2000, Here&#8217;s How Many Still Exist Today</a></li>
</ul>
Photo: kovop/Shutterstock.com

Super Bowl LIX Commercials: AI, Celebs, Muppets, Warren Buffett-Linked Brand Take The Spotlight

<a href="https://www.bloomberg.com/news/articles/2025-01-31/unilever-weighs-us-as-potential-listing-venue-for-ice-cream-unit?srnd=homepage-europe" title="https://www.bloomberg.com/news/articles/2025-01-31/unilever-weighs-us-as-potential-listing-venue-for-ice-cream-unit?srnd=homepage-europe">https://www.bloomberg.com/news/articles/2025-01-31/unilever-weighs-us-as-potential-listing-venue-for-ice-cream-unit?srnd=homepage-europe</a>

'Unilever Weighs US As Potential Listing Venue For Ice Cream Unit' - Bloomberg News

BRBR

COST

KVUE

SMPL

WALD

Shares of consumer staples stocks are trading higher. The sector may be rising amid a rotation out of tech stocks and into risk-off stocks amid AI competition fears from China.

<a href="https://www.ft.com/content/739bed04-fce1-4429-bbfd-64979e6bf395">https://www.ft.com/content/739bed04-fce1-4429-bbfd-64979e6bf395</a>

'Unilever To Slim Down But Not Spin Off Food Business, Says Chief' - Financial Times

"Unilever has shelved plans to run a sales process for its €15bn ice-cream division to private equity groups and will instead focus on a push to spin-off the unit in an independent listing. The consumer goods group announced in March that it would split off its ice-cream business, and it attempted to drum up interest from buyout groups for the division, which includes brands such as Ben &amp; Jerry's, Magnum and Wall's. However, the division's large size and complicated supply chain were among factors that led private equity firms to cool their interest on a potential deal, according to people familiar with the matter. The people cautioned that a bidder could still emerge. "
<a href="https://www.ft.com/content/ceb989be-f7ef-4b52-8aab-b70f34e9db2a" title="https://www.ft.com/content/ceb989be-f7ef-4b52-8aab-b70f34e9db2a">https://www.ft.com/content/ceb989be-f7ef-4b52-8aab-b70f34e9db2a</a>

'Unilever shelves private equity plan for its ice-cream business' -Financial Times

Erste Group analyst Hans Engel downgrades Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) from Buy to Hold.

Downgrades

Analyst Ratings

Erste Group Downgrades Unilever to Hold

<a href="https://www.reuters.com/business/retail-consumer/unilever-nearly-halves-expected-european-job-cuts-switching-some-staff-ice-cream-2024-11-15/" title="https://www.reuters.com/business/retail-consumer/unilever-nearly-halves-expected-european-job-cuts-switching-some-staff-ice-cream-2024-11-15/">https://www.reuters.com/business/retail-consumer/unilever-nearly-halves-expected-european-job-cuts-switching-some-staff-ice-cream-2024-11-15/</a>

Reuters Reported Unilever Plans to Cut 1,700 European Jobs, 1,500 Fewer Than Expected; Hire 1,000 for Ice Cream Unit

Vermont-based ice cream manufacturer Ben &amp; Jerry&#8217;s, an independent subsidiary of Unilever plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>), has a long <a href="https://www.benzinga.com/markets/cannabis/24/04/38440644/ben-jerrys-wont-stop-fighting-until-theres-cannabis-legalization-and-justice-says-activism-lead">history of corporate activism</a>. Its latest round has brought it into conflict with its own parent company.
What Happened: On Wednesday, Ben &amp; Jerry&#8217;s filed a contract lawsuit against Unilever in the Southern District of New York. The federal lawsuit alleges that Unilever breached Ben &amp; Jerry&#8217;s autonomy over social justice activism, specifically its various statements in support of a cease-fire between the Israeli government and Hamas in <a href="https://www.benzinga.com/markets/asia/24/10/41405272/sinwar-death-marks-turning-point-in-gaza-war-netanyahu-says-its-the-beginning-of-the-end">the ongoing war</a>. Ben &amp; Jerry&#8217;s and Unilever hold agreements to allow the brand's independent board to make social justice activism decisions.
Unilever has not yet filed a response, but a spokesperson reacted to Ben &amp; Jerry&#8217;s lawsuit in an email to Benzinga.
&#8220;Our heart goes out to all victims of the tragic events in the Middle East,&#8221; the spokesperson said. &#8220;We reject the claims made by B&amp;J's social mission board, and we will defend our case very strongly. We would not comment further on this legal matter."
The Burlington-based company&#8217;s complaint alleges that Unilever &#8220;silenced&#8221; efforts to speak out in support of Palestine. Following Ben &amp; Jerry&#8217;s statement in 2023 in support of an Israel-Palestinian cease-fire, the London, England-based parent company allegedly threatened to dissolve its independent board and sue board members.
In addition, Unilever blocked Ben &amp; Jerry&#8217;s donations to Jewish Voice for Peace and the Council on American-Islamic Relations, two organizations in support of Palestinians, the ice cream brand alleges. 
Ben &amp; Jerry&#8217;s previously sued Unilever in 2022. The ice cream manufacturer had announced a <a href="https://www.benzinga.com/government/21/07/22048169/ben-jerrys-joins-bds-movement-to-boycott-west-bank-and-east-jerusalem">cessation of sales</a> in the occupied West Bank and East Jerusalem in protest of Israeli policy. Unilever subsequently sold Ben &amp; Jerry&#8217;s Israel license, something Ben &amp; Jerry&#8217;s said was done without permission.
Why It Matters: It is considered rare for a subsidiary to file a lawsuit against its own parent company.
<a href="https://www.wsj.com/business/unilever-plans-to-spin-off-ice-cream-unit-in-shake-up-affecting-7-500-jobs-c768e45f?mod=article_inline">According</a> to the Wall Street Journal, Unilever has considered selling off its ice cream brands, including Ben &amp; Jerry&#8217;s, Breyer&#8217;s and Popsicle. Unilever acquired Ben &amp; Jerry&#8217;s in 2000.
Also Read:
<ul>
<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/11/41979935/golden-years-for-ma-deals-ahead-under-trump-analysts-highlight-top-10-large-cap-candidates">Golden Years For M&amp;A Deals Ahead Under Trump? Analysts Highlight Top 10 Large-Cap Candidates</a></li>
</ul>
Photo via Shutterstock.

Legal

Global

Ben & Jerry's Sues Parent Company Unilever Over Alleged Gaza Protest Censorship

Unilever PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) shares are<a target="_blank" href="https://www.benzinga.com/movers" rel="noreferrer noopener"> trading relatively flat on Thursday.</a>
The company is reportedly exploring the sale of some of its smaller food brands, including those based in the Netherlands, as part of a <a target="_blank" href="https://www.benzinga.com/markets/equities/24/03/37815586/chilling-changes-unilever-to-separate-iconic-ice-cream-brands-in-strategic-shake-up" rel="noreferrer noopener">strategic shift under CEO Hein Schumacher.</a>
The company is looking to streamline its portfolio and refocus on its key power brands, reported Reuters, citing sources familiar with the discussions.
This move may improve profitability and better position Unilever for long-term growth.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/24/10/41301870/elon-musks-x-reaches-agreement-with-unilever-drops-it-from-ad-boycott-lawsuit-first-part-of-the-ecos" rel="noreferrer noopener">Elon Musk&#8217;s X Reaches Agreement With Unilever, Drops It From Ad Boycott Lawsuit: &#8216;First Part Of The Ecosystem-Wide Solution&#8217;</a>
In addition to its Dutch brands, Unilever is also considering selling smaller food units in the U.K. and other parts of Europe, Reuters added.
This shift in strategy comes amid ongoing tensions with one of its subsidiaries, Ben &amp; Jerry&#8217;s, which filed a lawsuit against Unilever on Wednesday.
The lawsuit accuses the parent company of attempting to suppress the ice cream maker&#8217;s support for Palestinian refugees and its calls for a ceasefire in Gaza, <a target="_blank" href="https://www.nytimes.com/2024/11/14/business/ben-and-jerrys-unilever-lawsuit-israel-gaza.html" rel="noreferrer noopener">according </a>to The New York Times.
The legal action deepens a longstanding conflict between the two companies.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, UL stock has gained over 17% in the past year. Investors can gain exposure to the stock via&nbsp;Absolute Select Value ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ABEQ#NYSE">ABEQ</a>) and&nbsp;American Century Focused Large Cap Value ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLV#NYSE">FLV</a>).
Price Action: UL shares traded higher by 0.19% at $57.49 at the last check Thursday.
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ABEQ

What's Going On With Unilever Stock Today?

Unilever shares are trading higher. The company reported Q3 financial results.

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<td>Outlook</td>
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&nbsp;
Our full year 2024 outlook is unchanged.
&nbsp;
We continue to expect underlying sales growth (USG) for 2024 to be within our multi-year range of 3% to 5%, with the majority of the growth being driven by volume.
&nbsp;
Underlying operating margin for the full year is expected to be at least 18%, with increasing investment behind our brands. We expect the year-on-year margin progression in the second half to be smaller than in the first half.

Unilever FY24 Outlook Unchanged With 3%-5% USG And An Underlying Operating Margin Of At Least 18%

Unilever Earlier Reported Underlying Sales Growth In Q3 Was 4.5%, Against The Backdrop Of Slower Market Growth. Underlying Volume Growth Increased To 3.6% In Q3

Elon Musk&#8217;s social media platform, X, formerly Twitter, has dropped Unilever Plc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>) <a href="https://www.benzinga.com/news/24/08/40210334/elon-musk-led-x-joined-by-rumble-in-advertisement-antitrust-lawsuit-there-may-also-be-criminal-liabi">from a lawsuit that accused the company</a> of conspiring to boycott the platform, leading to a loss in revenue.
What Happened: On Friday, X dropped its claims against Unilever in the antitrust lawsuit filed in a federal court in Wichita Falls, Texas, in August.
X confirmed the agreement with Unilever and expressed satisfaction to &#8220;continue our partnership with them on the platform.&#8221;
However, the social media platform did not disclose&nbsp;the terms of the agreement but said that it is the &#8220;first part of the ecosystem-wide solution and we look forward to more resolution across the industry.&#8221;
See Also: <a href="https://www.benzinga.com/news/earnings/24/10/41298806/wall-street-marks-new-record-highs-on-strong-start-to-earnings-season-investors-downplay-inflation-?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Wall Street Marks New Record Highs On Strong Start To Earnings Season, Investors Downplay Inflation Surge, Tesla Disappoints</a>
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">X is pleased to have reached an agreement with Unilever and to continue our partnership with them on the platform. Today's news is the first part of the ecosystem-wide solution and we look forward to more resolution across the industry.
&mdash; News (@XNews) <a href="https://twitter.com/XNews/status/1844737849456771425?ref_src=twsrc%5Etfw">October 11, 2024</a></blockquote>
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Unilever stated that it had &#8220;reached&nbsp;an agreement with X, which&nbsp;has committed to meeting our&nbsp;responsibility standards to ensure the&nbsp;safety and performance of our&nbsp;brands on the platform,&#8221; reported Reuters.
Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.
Why It Matters: The lawsuit accused the World&nbsp;Federation of Advertisers and group&nbsp;members, including Unilever, Mars, and CVS Health, of conspiring to withhold &#8220;billions&nbsp;of dollars in advertising revenue&#8221;&nbsp;from X.
Following Musk&#8217;s <a href="https://www.benzinga.com/news/23/04/31810229/elon-musk-bought-twitter-1-year-ago-a-look-back-at-whats-happened-since-and-what-could-be-next">acquisition of X in October 2022</a>, the platform experienced a slump in ad revenues for several months. Just last month, the platform faced a <a href="https://www.benzinga.com/news/24/09/40762349/x-faces-major-advertiser-exodus-amid-string-of-elon-musk-controversies">major advertiser exodus</a> amid concerns over the platform&#8217;s content under Musk&#8217;s management.
Previously, billionaire entrepreneur Mark Cuban voiced concerns over <a href="https://www.benzinga.com/news/24/10/41229905/mark-cuban-says-elon-musk-advertisers-dont-want-to-be-associated-with-explicit-content-on-x-in-the-n">advertisers not wanting to be associated</a> with explicit content on X.
&#8220;When you talk about free speech, free speech applies to advertisers as well. They get to associate with whoever they want to, no matter what. So there are repercussions,&#8221; he stated at the time.
Musk&#8217;s platform&#8217;s value has also significantly dropped since, with <a href="https://www.benzinga.com/markets/mutual-funds/24/09/41103959/elon-musk-bought-x-for-44b-now-fidelity-values-social-media-network-below-10b">Fidelity valuing the social media</a> network below $10 billion now.
Check out more of Benzinga's Consumer Tech coverage by&nbsp;<a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.
Read Next:
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<li><a href="https://www.benzinga.com/news/24/10/41267154/ahead-of-trump-vs-harris-faceoff-chatgpt-parent-openai-uncovers-election-interference-misuse-but-see?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Ahead Of Trump Vs. Harris Faceoff, ChatGPT Parent OpenAI Uncovers Election Interference Misuse, But Sees No &#8216;Meaningful Breakthrough&#8217;</a></li>
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Disclaimer: This content was partially produced with the help of <a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a> and was reviewed and published by Benzinga editors.
Photo courtesy: Shutterstock

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