Ulta Beauty (NASDAQ:ULTA) Stock

Ulta Beauty

With more than 1,400 freestanding stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and more than 600 individual brands. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm intends to open franchises in Mexico in 2025. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

COTY

ULTA


However, retail and wholesale beauty stocks have been in a steady decline, with losses accelerating in 2025. Once a Wall Street favorite, Ulta Beauty Inc. (NASDAQ:ULTA) ended 2024 down 11.24% and is currently down

3 Beauty Stocks Off to an Ugly Start—Can 1 Stage a Comeback?

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Berkshire Hathaway, under the leadership of Warren Buffett, has amplified its investments in Domino&#39;s Pizza, Pool Corporation, and Constellation Brands.

Berkshire Hathaway&#39;s 13F Filing Suggests a Buffett-Style Bash — Pizza, Beer and Fine Wine


As a new volatility regime is building up for the broader stock market, investors might have noticed a particular behavior during the sharp action days brought about by the DeepSeek debacle with the United States

Market Volatility Creates Opportunity in These 3 Value Stocks

Ulta Beauty Inc

Investors with a lot of money to spend have taken a bullish stance on Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ULTA, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 10 uncommon options trades for Ulta Beauty.
This isn't normal.
The overall sentiment of these big-money traders is split between 40% bullish and 30%, bearish.
Out of all of the special options we uncovered, 5 are puts, for a total amount of $924,160, and 5 are calls, for a total amount of $371,908.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $330.0 to $500.0 for Ulta Beauty over the last 3 months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Ulta Beauty's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Ulta Beauty's significant trades, within a strike price range of $330.0 to $500.0, over the past month.
<h3>Ulta Beauty Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1739988101_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/18/26</td>
<td>$33.9</td>
<td>$32.1</td>
<td>$32.8</td>
<td>$330.00</td>
<td>$327.9K</td>
<td align="right">1</td>
<td align="right">100</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$33.3</td>
<td>$27.9</td>
<td>$29.2</td>
<td>$330.00</td>
<td>$291.7K</td>
<td align="right">0</td>
<td align="right">100</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$24.6</td>
<td>$23.7</td>
<td>$23.7</td>
<td>$340.00</td>
<td>$237.0K</td>
<td align="right">32</td>
<td align="right">100</td>
</tr>
<tr>
<td>ULTA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$38.6</td>
<td>$34.7</td>
<td>$38.7</td>
<td>$330.00</td>
<td>$116.1K</td>
<td align="right">1</td>
<td align="right">30</td>
</tr>
<tr>
<td>ULTA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$42.0</td>
<td>$40.8</td>
<td>$41.28</td>
<td>$340.00</td>
<td>$107.3K</td>
<td align="right">254</td>
<td align="right">28</td>
</tr>
</tbody>
</table>

<h3>About Ulta Beauty</h3>
With more than 1,400 freestanding stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and more than 600 individual brands. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm intends to open franchises in Mexico in 2025. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Having examined the options trading patterns of Ulta Beauty, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Where Is Ulta Beauty Standing Right Now?</h3>
<ul>
<li>With a trading volume of 552,325, the price of ULTA is down by -3.07%, reaching $357.43.</li>
<li>Current RSI values indicate that the stock is may be oversold.</li>
<li>Next earnings report is scheduled for 22 days from now.</li>
</ul>
<h3>Professional Analyst Ratings for Ulta Beauty</h3>
A total of 1 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $500.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Morgan Stanley upgraded its action to Overweight with a price target of $500. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Ulta Beauty, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

Options

Ulta Beauty Unusual Options Activity For February 19

Berkshire Hathaway, under the leadership of&nbsp;Warren Buffett, has amplified its investments in&nbsp;Domino&#8217;s Pizza Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DPZ#NYSE">DPZ</a>),&nbsp;Pool Corporation&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/POOL#NASDAQ">POOL</a>), and&nbsp;Constellation Brands, Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>).
What Happened: According to the recent 13F filings, Berkshire&#8217;s investment in Pool Corp escalated from approximately&nbsp;$152 million to $204 million.&nbsp;Its stake in Domino&#8217;s Pizza also witnessed a substantial surge from nearly $549 million to $1 billion. Furthermore,&nbsp;Berkshire initiated a significant stake&nbsp;in Constellation Brands, estimated at around $1.2 billion.
Investment experts speculate that these investment choices were probably made by Todd Combs or Ted Weschler, who manage smaller investment portfolios at Berkshire Hathaway, reports <a href="https://fortune.com/2025/02/15/warren-buffett-berkshire-hathaway-stocks-pool-dominos-ulta-beer-wine/">the </a>Fortune. Currently, the company holds a cash reserve&nbsp;valued at more than $300&nbsp;billion.
During the same period, Berkshire retained&nbsp;its $75 billion stake in&nbsp;Apple Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) while reducing its stakes in&nbsp;Bank of America Corporation&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BAC#NYSE">BAC</a>),&nbsp;Citigroup Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/C#NYSE">C</a>), and&nbsp;Capital One Financial Corporation&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COF#NYSE">COF</a>).
Also Read: <a href="https://www.benzinga.com/news/earnings/25/02/43756510/berkshire-hathaway-adjusts-portfolio-keeps-apple-stake-unchanged-offloads-stakes-in-bofa">Berkshire Hathaway Adjusts Portfolio, Keeps Apple Stake Unchanged, Offloads Stakes in BofA</a>
Interestingly, Berkshire completely divested its stake in&nbsp;Ulta Beauty Inc.&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>). The company&#8217;s annual letter to shareholders, which usually sheds light on its investment decisions, is due later this month.
Why It Matters: Berkshire Hathaway&#8217;s recent investment decisions indicate a strategic shift towards companies that have demonstrated resilience and growth potential amidst market volatility. 
The significant increase in stakes in Domino&#8217;s Pizza, Pool Corp, and the initiation of a substantial stake in Constellation Brands, underscores Berkshire&#8217;s confidence in these companies&#8217; future performance. 
The divestment from Ulta Beauty and the trimming of stakes in several major banks suggest a cautious approach towards sectors that may face headwinds in the current economic climate.
Read Next
<a href="https://www.benzinga.com/markets/25/01/42803589/warren-buffetts-advice-for-overpriced-stocks-zip-up-your-wallet-take-a-vacation-and-come-back-in-a-few-years-to-buy-stocks-at-cheap-prices" target="_blank" rel="noreferrer noopener">Warren Buffett's Advice for Overpriced Stocks: ‘Zip up Your Wallet, Take a Vacation, and Come Back in a Few Years To Buy Stocks at Cheap Prices'</a>
Image: Shutterstock

Berkshire Hathaway's 13F Filing Suggests a Buffett-Style Bash — Pizza, Beer and Fine Wine

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Berkshire Hathaway's Latest 13F Filing Reveals Dissolved Stake In Ulta Beauty

WIIM

Ulta shares are trading lower in possible reaction to weak guidance from e.l.f Beauty.

Financial giants have made a conspicuous bearish move on Ulta Beauty. Our analysis of options history for Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) revealed 9 unusual trades.
Delving into the details, we found 22% of traders were bullish, while 66% showed bearish tendencies. Out of all the trades we spotted, 6 were puts, with a value of $372,287, and 3 were calls, valued at $224,270.
<h3>Predicted Price Range</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $240.0 and $435.0 for Ulta Beauty, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
In terms of liquidity and interest, the mean open interest for Ulta Beauty options trades today is 157.44 with a total volume of 250.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Ulta Beauty's big money trades within a strike price range of $240.0 to $435.0 over the last 30 days.
<h3>Ulta Beauty Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1738947628_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ULTA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/07/25</td>
<td>$155.2</td>
<td>$150.5</td>
<td>$150.5</td>
<td>$240.00</td>
<td>$165.5K</td>
<td align="right">0</td>
<td align="right">13</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$56.3</td>
<td>$53.9</td>
<td>$56.3</td>
<td>$435.00</td>
<td>$123.8K</td>
<td align="right">43</td>
<td align="right">24</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$54.1</td>
<td>$51.0</td>
<td>$53.1</td>
<td>$430.00</td>
<td>$100.8K</td>
<td align="right">163</td>
<td align="right">19</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$5.0</td>
<td>$2.8</td>
<td>$5.0</td>
<td>$315.00</td>
<td>$50.0K</td>
<td align="right">571</td>
<td align="right">100</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>03/21/25</td>
<td>$21.1</td>
<td>$20.0</td>
<td>$20.48</td>
<td>$395.00</td>
<td>$42.4K</td>
<td align="right">168</td>
<td align="right">37</td>
</tr>
</tbody>
</table>

<h3>About Ulta Beauty</h3>
With more than 1,400 freestanding stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and more than 600 individual brands. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm intends to open franchises in Mexico in 2025. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
In light of the recent options history for Ulta Beauty, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Present Market Standing of Ulta Beauty</h3>
<ul>
<li>With a trading volume of 972,896, the price of ULTA is down by -3.34%, reaching $388.2.</li>
<li>Current RSI values indicate that the stock is may be approaching oversold.</li>
<li>Next earnings report is scheduled for 34 days from now.</li>
</ul>
<h3>Professional Analyst Ratings for Ulta Beauty</h3>
Over the past month, 2 industry analysts have shared their insights on this stock, proposing an average target price of $472.5.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Barclays keeps a Equal-Weight rating on Ulta Beauty with a target price of $445. 
&#x2A; An analyst from Morgan Stanley upgraded its action to Overweight with a price target of $500. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Ulta Beauty, <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> gives you real-time options trades alerts.

Looking At Ulta Beauty's Recent Unusual Options Activity

<a href="https://www.ft.com/content/33b307b8-2d72-482a-83d8-a3371db7d3c7?shareType=nongift" title="https://www.ft.com/content/33b307b8-2d72-482a-83d8-a3371db7d3c7?shareType=nongift">https://www.ft.com/content/33b307b8-2d72-482a-83d8-a3371db7d3c7?shareType=nongift</a>

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"L'Oréal Boss Says It Is 'crunch Time' For Europe To Boost Its Competitiveness" - Financial Times

&nbsp;Shares of retail stocks are trading lower as investors evaluate U.S. tariff risks which may negatively impact industry revenues.&nbsp;
&nbsp;Shares of retail stocks are trading lower as investors evaluate U.S. tariff risks which may negatively impact industry revenues.&nbsp;

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FIVE

LULU

PLCE

REAL

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SHOO

Shares of retail and apparel stocks are trading lower as investors evaluate U.S. tariff risks which may hinder industry sales.

Beauty Brand Milk Makeup To Launch At Ulta Beauty This Spring

Ulta Beauty shares are trading higher after Morgan Stanley upgraded the stock from Equal-Weight to Overweight and raised its price target from $430 to $500.

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Citigroup analyst Jason Gursky upgraded the rating for Northrop Grumman Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NOC#NYSE">NOC</a>) from Neutral to Buy and maintained the price target of $587. Northrop Grumman shares closed at $482.38 on Friday. <a href="https://www.benzinga.com/quote/noc/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Barclays analyst Benjamin Theurer upgraded FMC Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FMC#NYSE">FMC</a>) from Equal-Weight to Overweight and maintained the price target of $65. FMC shares closed at $53.43 on Friday. <a href="https://www.benzinga.com/quote/fmc/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Evercore ISI Group analyst Durgesh Chopra upgraded the rating for NRG Energy, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NRG#NYSE">NRG</a>) from In-Line to Outperform and raised the price target from $74 to $126. NRG Energy shares closed at $104.51 on Friday. <a href="https://www.benzinga.com/quote/nrg/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Morgan Stanley analyst Simeon Gutman upgraded Ulta Beauty, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) from Equal-Weight to Overweight and raised the price target from $430 to $500. Ulta Beauty shares closed at $405.01 on Friday. <a href="https://www.benzinga.com/quote/ulta/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Jefferies analyst Surinder Thind upgraded the rating for Genpact Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/G#NYSE">G</a>) from Hold to Buy and raised the price target from $44 to $55. Genpact shares closed at $45.11 on Friday. <a href="https://www.benzinga.com/quote/G/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying ULTA stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="572" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/21072017/image-134-1024x572.png" alt="" class="wp-image-742314" style="width:546px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/21072017/image-134-1024x572.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/21072017/image-134-300x168.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/21072017/image-134-768x429.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/01/21072017/image-134.png 1087w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<li><a href="https://www.benzinga.com/25/01/43091705/top-4-health-care-stocks-you-may-want-to-dump-in-q1">Top 4 Health Care Stocks You May Want To Dump In Q1</a></li>
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Upgrades

Pre-Market Outlook

Analyst Ratings

Trading Ideas

This Ulta Beauty Analyst Turns Bullish; Here Are Top 5 Upgrades For Tuesday

Morgan Stanley analyst Simeon Gutman upgrades Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) from Equal-Weight to Overweight and raises the price target from $430 to $500.

Price Target

Morgan Stanley Upgrades Ulta Beauty to Overweight, Raises Price Target to $500

Ratings for Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) were provided by 37 analysts in the past three months, showcasing a mix of bullish and bearish perspectives.
The following table summarizes their recent ratings, shedding light on the changing sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">6</td>
<td align="right">10</td>
<td align="right">18</td>
<td align="right">2</td>
<td align="right">1</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">7</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">5</td>
<td align="right">4</td>
<td align="right">7</td>
<td align="right">1</td>
<td align="right">1</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">4</td>
<td align="right">3</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $442.68, a high estimate of $538.00, and a low estimate of $330.00. Surpassing the previous average price target of $415.05, the current average has increased by 6.66%.
<img src="https://www.benzinga.com/files/images/story/2025/1736445615_0.png" alt="price target chart" />
<h2>Deciphering Analyst Ratings: An In-Depth Analysis</h2>
The standing of Ulta Beauty among financial experts becomes clear with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$445.00</td>
<td>$410.00</td>
</tr>
<tr>
<td>Oliver Chen</td>
<td>TD Cowen</td>
<td>Raises</td>
<td>Hold</td>
<td>$480.00</td>
<td>$450.00</td>
</tr>
<tr>
<td>Susan Anderson</td>
<td>Canaccord Genuity</td>
<td>Raises</td>
<td>Buy</td>
<td>$538.00</td>
<td>$500.00</td>
</tr>
<tr>
<td>Kelly Crago</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$457.00</td>
<td>$450.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Raises</td>
<td>Neutral</td>
<td>$475.00</td>
<td>$460.00</td>
</tr>
<tr>
<td>Anna Glaessgen</td>
<td>B. Riley Securities</td>
<td>Raises</td>
<td>Neutral</td>
<td>$430.00</td>
<td>$330.00</td>
</tr>
<tr>
<td>Mark Astrachan</td>
<td>Stifel</td>
<td>Raises</td>
<td>Hold</td>
<td>$475.00</td>
<td>$455.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Underweight</td>
<td>$370.00</td>
<td>$350.00</td>
</tr>
<tr>
<td>Korinne Wolfmeyer</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Neutral</td>
<td>$425.00</td>
<td>$394.00</td>
</tr>
<tr>
<td>Rupesh Parikh</td>
<td>Oppenheimer</td>
<td>Raises</td>
<td>Outperform</td>
<td>$515.00</td>
<td>$505.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$500.00</td>
<td>$500.00</td>
</tr>
<tr>
<td>Korinne Wolfmeyer</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Neutral</td>
<td>$394.00</td>
<td>$390.00</td>
</tr>
<tr>
<td>Anthony Chukumba</td>
<td>Loop Capital</td>
<td>Raises</td>
<td>Buy</td>
<td>$480.00</td>
<td>$450.00</td>
</tr>
<tr>
<td>Michael Lasser</td>
<td>UBS</td>
<td>Raises</td>
<td>Buy</td>
<td>$490.00</td>
<td>$470.00</td>
</tr>
<tr>
<td>Kelly Crago</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$450.00</td>
<td>$390.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$410.00</td>
<td>$335.00</td>
</tr>
<tr>
<td>Michael Baker</td>
<td>DA Davidson</td>
<td>Raises</td>
<td>Buy</td>
<td>$510.00</td>
<td>$435.00</td>
</tr>
<tr>
<td>Anna Glaessgen</td>
<td>B. Riley Securities</td>
<td>Raises</td>
<td>Sell</td>
<td>$330.00</td>
<td>$300.00</td>
</tr>
<tr>
<td>Simeon Siegel</td>
<td>BMO Capital</td>
<td>Raises</td>
<td>Market Perform</td>
<td>$420.00</td>
<td>$385.00</td>
</tr>
<tr>
<td>Rupesh Parikh</td>
<td>Oppenheimer</td>
<td>Raises</td>
<td>Outperform</td>
<td>$505.00</td>
<td>$435.00</td>
</tr>
<tr>
<td>Christopher Horvers</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$480.00</td>
<td>$472.00</td>
</tr>
<tr>
<td>Mark Astrachan</td>
<td>Stifel</td>
<td>Raises</td>
<td>Hold</td>
<td>$455.00</td>
<td>$395.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Underweight</td>
<td>$350.00</td>
<td>$300.00</td>
</tr>
<tr>
<td>Korinne Wolfmeyer</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Neutral</td>
<td>$390.00</td>
<td>$360.00</td>
</tr>
<tr>
<td>Susan Anderson</td>
<td>Canaccord Genuity</td>
<td>Raises</td>
<td>Buy</td>
<td>$500.00</td>
<td>$476.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Raises</td>
<td>Outperform</td>
<td>$500.00</td>
<td>$450.00</td>
</tr>
<tr>
<td>Korinne Wolfmeyer</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Neutral</td>
<td>$360.00</td>
<td>$357.00</td>
</tr>
<tr>
<td>Susan Anderson</td>
<td>Canaccord Genuity</td>
<td>Raises</td>
<td>Buy</td>
<td>$476.00</td>
<td>$442.00</td>
</tr>
<tr>
<td>Kelly Crago</td>
<td>Citigroup</td>
<td>Raises</td>
<td>Neutral</td>
<td>$390.00</td>
<td>$345.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$450.00</td>
<td>$450.00</td>
</tr>
<tr>
<td>Christopher Horvers</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Overweight</td>
<td>$472.00</td>
<td>$450.00</td>
</tr>
<tr>
<td>Oliver Chen</td>
<td>TD Cowen</td>
<td>Lowers</td>
<td>Hold</td>
<td>$380.00</td>
<td>$390.00</td>
</tr>
<tr>
<td>Mark Astrachan</td>
<td>Stifel</td>
<td>Raises</td>
<td>Hold</td>
<td>$395.00</td>
<td>$385.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$450.00</td>
<td>$450.00</td>
</tr>
<tr>
<td>Korinne Wolfmeyer</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Neutral</td>
<td>$357.00</td>
<td>$356.00</td>
</tr>
<tr>
<td>Rupesh Parikh</td>
<td>Oppenheimer</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$435.00</td>
<td>$435.00</td>
</tr>
<tr>
<td>Olivia Tong</td>
<td>Raymond James</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$440.00</td>
<td>$450.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Ulta Beauty. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Delving into assessments, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings communicate expectations for the relative performance of Ulta Beauty compared to the broader market.</li>
<li>Price Targets: Analysts predict movements in price targets, offering estimates for Ulta Beauty's future value. Examining the current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
To gain a panoramic view of Ulta Beauty's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/ULTA/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Ulta Beauty analyst ratings.</a>
<h2>All You Need to Know About Ulta Beauty</h2>
With more than 1,400 freestanding stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and more than 600 individual brands. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm intends to open franchises in Mexico in 2025. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
<h3>Unraveling the Financial Story of Ulta Beauty</h3>
Market Capitalization Analysis: Above industry benchmarks, the company's market capitalization emphasizes a noteworthy size, indicative of a strong market presence.
Revenue Growth: Ulta Beauty's revenue growth over a period of 3 months has been noteworthy. As of 31 October, 2024, the company achieved a revenue growth rate of approximately 1.65%. This indicates a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Consumer Discretionary sector.
Net Margin: Ulta Beauty's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of 9.57%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): Ulta Beauty's ROE stands out, surpassing industry averages. With an impressive ROE of 10.36%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): Ulta Beauty's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 4.14% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: With a below-average debt-to-equity ratio of 0.92, Ulta Beauty adopts a prudent financial strategy, indicating a balanced approach to debt management.
<h2>How Are Analyst Ratings Determined?</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Beyond their standard evaluations, some analysts contribute predictions for metrics like growth estimates, earnings, and revenue, furnishing investors with additional guidance. Users of analyst ratings should be mindful that this specialized advice is shaped by human perspectives and may be subject to variability.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;utm_source=benzinga-insights">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

What Analysts Are Saying About Ulta Beauty Stock

TD Cowen analyst Oliver Chen maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Hold and raises the price target from $450 to $480.

TD Cowen Maintains Hold on Ulta Beauty, Raises Price Target to $480

Maplebear Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>), known for its online grocery delivery service Instacart, is trading higher following the announcement that it will join the <a target="_blank" href="https://www.benzinga.com/pressreleases/25/01/n42864159/maplebear-set-to-join-s-p-midcap-400-enovis-to-join-s-p-smallcap-600" rel="noreferrer noopener">S&amp;P MidCap 400 index</a>.
This change will see the company replace Enovis Corporation, with Enovis moving to the S&amp;P SmallCap 600. The index changes will take effect prior to the market&#8217;s opening on Tuesday, January 14.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, CART stock has gained over 92% in the past year. Investors can gain exposure to the stock via&nbsp;Advisor Managed Portfolios Trenchless Fund ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RVER#NYSE">RVER</a>).
In another development, Instacart has formed a nationwide partnership with retailer Ulta Beauty, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) to offer same-day delivery.
This collaboration introduces same-day delivery options for Ulta Beauty products through Instacart from over 1,400 Ulta locations nationwide.
Also Read: <a target="_blank" href="https://www.benzinga.com/economics/macro-economic-events/25/01/42878896/dollar-jumps-to-14-month-highs-30-year-yields-near-danger-zone-as-trump-m" rel="noreferrer noopener">Dollar Hits 14-Month High, 30-Year Yields Near Critical Threshold As Trump Reportedly Mulls Economic Emergency Tariffs</a>
The partnership also brings the integration of Ulta Beauty Rewards into the Instacart app, enabling Ulta members to earn rewards points on every Ulta purchase made via Instacart.
Per the press release, new customers can enjoy $10 off orders of $50 or more, valid until January 26.
Blake Wallace, Senior Director of Retail Partnerships at Instacart, expressed excitement about the partnership, noting it would offer customers more convenience and selection, particularly as many are focusing on wellness and self-care in the new year.
Jodi Williams, Vice President of eCommerce at Ulta Beauty, emphasized how the collaboration allows the brand to meet customers in even more places.
This new partnership with Instacart further expands Ulta Beauty&#8217;s reach, joining over 1,500 retailer banners already available on the Instacart platform, which spans categories from grocery to beauty and beyond.
Earlier this week, &nbsp;Ulta announced that&nbsp;Dave Kimbell retired as CEO and stepped down from the <a target="_blank" href="https://www.benzinga.com//node/42832069" rel="noreferrer noopener">company&#8217;s board.</a>
President and COO&nbsp;Kecia Steelman succeeded Kimbell as president and CEO, effective as of Monday. Steelman also joined the company&#8217;s board.
Ulta now expects comparable sales to &#8220;increase modestly.&#8221; Ulta also said it expects operating margin to be above the high-end of the company&#8217;s previous expected range of 11.6% to 12.4% of sales.
Ulta is scheduled to report fourth-quarter financial results on March 13.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, ULTA stock has lost over 14% in the past year. Investors can gain exposure to the stock via&nbsp;Neuberger Berman ETF Trust Neuberger Berman Next Generation Connected Consumer ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NBCC#NYSE">NBCC</a>).
Price Action: CART shares are trading higher by 5.2% to $45.14 at last check Wednesday, while ULTA shares are trading lower by 3.10% to $415.01.
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Image via Shutterstock.

Equities

Movers

ARCH

CART

ENOV

Neuberger Berman ETF Trust Neuberger Berman Next Generation Connected Consumer ETF

NBCC

RVER

Instacart Grows Stronger: S&P MidCap 400 Inclusion, Ulta Partnership Boosts Stock

Offering Beauty Products In As Fast As An Hour With Integrated Ulta Beauty Rewards And Promotional Discounts

Ulta Beauty Partners With Instacart To Launch Nationwide Same-Day Delivery From Over 1,400 Stores

Canaccord Genuity analyst Susan Anderson maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Buy and raises the price target from $500 to $538.

Canaccord Genuity Maintains Buy on Ulta Beauty, Raises Price Target to $538

Citigroup analyst Kelly Crago maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Neutral and raises the price target from $450 to $457.

Citigroup Maintains Neutral on Ulta Beauty, Raises Price Target to $457

B of A Securities analyst Lorraine Hutchinson maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Neutral and raises the price target from $460 to $475.

B of A Securities Maintains Neutral on Ulta Beauty, Raises Price Target to $475

B. Riley Securities analyst Anna Glaessgen upgrades Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) from Sell to Neutral and raises the price target from $330 to $430.

B. Riley Securities Upgrades Ulta Beauty to Neutral, Raises Price Target to $430

Stifel analyst Mark Astrachan maintains Ulta Beauty (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) with a Hold and raises the price target from $455 to $475.

Stifel Maintains Hold on Ulta Beauty, Raises Price Target to $475

Press Releases

Ulta Beauty Announces 2024 MUSE Accelerator Cohort

Ulta Beauty Announces Partnership and Launch of Multi-Branded Beauty Collection with Universal Pictures' new cinematic event, Wicked

Ulta Beauty to Host 2024 Investor Day

Ulta Beauty Launches New Online Community Platform and Wellness Initiatives to Celebrate World Mental Health Day

Ulta Beauty Announces Long-Term Financial Targets and Strategic Priorities to Drive Profitable Growth

Ulta Beauty Partners with Rokt Ahead of Holiday Season to Expand Its Retail Media Network and Elevate the Guest Experience

Ulta Beauty to Report Third Quarter Fiscal 2024 Results on December 5, 2024

Ulta Beauty Announces Third Quarter Fiscal 2024 Results

Ulta Beauty to Participate in Upcoming Investor Conference

Ulta Beauty Announces CEO Transition

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