The latest price target for Wayfair (NYSE:W) was reported by Citigroup on February 26, 2026. The analyst firm set a price target for $110.00 expecting W to rise to within 12 months (a possible 54.08% upside). 86 analyst firms have reported ratings in the last year.

The latest analyst rating for Wayfair (NYSE:W) was provided by Citigroup, and Wayfair maintained their buy rating.

The last upgrade for Wayfair Inc happened on January 7, 2026 when Barclays raised their price target to $123. Barclays previously had an equal-weight for Wayfair Inc.

The last downgrade for Wayfair Inc happened on December 3, 2025 when Jefferies changed their price target from N/A to $94 for Wayfair Inc.

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Wayfair, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Wayfair was filed on February 26, 2026 so you should expect the next rating to be made available sometime around February 26, 2027.

While ratings are subjective and will change, the latest Wayfair (W) rating was a maintained with a price target of $135.00 to $110.00. The current price Wayfair (W) is trading at is $71.39, which is out of the analyst’s predicted range.