$29.25
At close: Apr 25, 7:45 PM EDT
$29.75
0.501.70%
Pre-Market: Apr 25, 7:45 PM EDT
Comments
Loading...
Wayfair Analyst Ratings and Price Targets | NYSE:W | Benzinga
Wayfair Inc has a consensus price target of $54.15 based on the ratings of 28 analysts. The high is $90 issued by Morgan Stanley on May 13, 2024. The low is $29 issued by Stifel on April 23, 2025. The 3 most-recent analyst ratings were released by Citigroup, Stifel, and Goldman Sachs on April 25, 2025, April 23, 2025, and April 22, 2025, respectively. With an average price target of $30 between Citigroup, Stifel, and Goldman Sachs, there's an implied 0.85% upside for Wayfair Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Citigroup
Stifel
Goldman Sachs
UBS
Truist Securities
1calculated from analyst ratings
Analyst Ratings for Wayfair
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 04/25/2025 | Buy Now | 0.85% | Citigroup | Ygal Arounian42% | $28 → $30 | Maintains | Neutral | Get Alert |
| 04/23/2025 | Buy Now | -2.51% | Stifel | Mark Kelley83% | $46 → $29 | Maintains | Hold | Get Alert |
| 04/22/2025 | Buy Now | 4.21% | Goldman Sachs | Alexandra Steiger34% | $50 → $31 | Maintains | Neutral | Get Alert |
| 04/14/2025 | Buy Now | 84.89% | UBS | Michael Lasser78% | $60 → $55 | Maintains | Buy | Get Alert |
| 04/10/2025 | Buy Now | 21.02% | Truist Securities | Youssef Squali77% | $53 → $36 | Maintains | Buy | Get Alert |
| 04/04/2025 | Buy Now | -5.87% | Citigroup | Ygal Arounian42% | $58 → $28 | Downgrade | Buy → Neutral | Get Alert |
| 03/10/2025 | Buy Now | 101.7% | Guggenheim | Steven Forbes52% | $60 → $60 | Reiterates | Buy → Buy | Get Alert |
| 03/10/2025 | Buy Now | 68.08% | JP Morgan | Christopher Horvers71% | $63 → $50 | Maintains | Overweight | Get Alert |
| 03/07/2025 | Buy Now | 58% | Jefferies | Jonathan Matuszewski52% | $45 → $47 | Upgrade | Hold → Buy | Get Alert |
| 02/24/2025 | Buy Now | 44.55% | RBC Capital | Steven Shemesh63% | $50 → $43 | Maintains | Sector Perform | Get Alert |
| 02/21/2025 | Buy Now | 84.89% | BMO Capital | Brian Pitz64% | $50 → $55 | Maintains | Market Perform | Get Alert |
| 02/21/2025 | Buy Now | 78.17% | Truist Securities | Youssef Squali77% | $55 → $53 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 51.27% | Loop Capital | Laura Champine66% | $55 → $45 | Maintains | Hold | Get Alert |
| 02/21/2025 | Buy Now | 54.63% | Stifel | Mark Kelley83% | $47 → $46 | Maintains | Hold | Get Alert |
| 02/21/2025 | Buy Now | 128.59% | Canaccord Genuity | Maria Ripps70% | $76 → $68 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 68.08% | B of A Securities | Curtis Nagle50% | $52 → $50 | Maintains | Neutral | Get Alert |
| 02/21/2025 | Buy Now | 68.08% | Needham | Bernie McTernan63% | $50 → $50 | Reiterates | Buy → Buy | Get Alert |
| 12/16/2024 | Buy Now | 84.89% | Loop Capital | Laura Champine66% | $50 → $55 | Maintains | Hold | Get Alert |
| 11/04/2024 | Buy Now | 54.63% | Deutsche Bank | Lee Horowitz58% | $69 → $46 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 68.08% | RBC Capital | Steven Shemesh63% | $53 → $50 | Maintains | Sector Perform | Get Alert |
| 11/04/2024 | Buy Now | 51.27% | Wedbush | Seth Basham66% | $50 → $45 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 68.08% | BMO Capital | Brian Pitz64% | $58 → $50 | Maintains | Market Perform | Get Alert |
| 11/04/2024 | Buy Now | 81.53% | Citigroup | Ygal Arounian42% | $70 → $54 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 58% | Stifel | Mark Kelley83% | $55 → $47 | Maintains | Hold | Get Alert |
| 11/04/2024 | Buy Now | 84.89% | Truist Securities | Youssef Squali77% | $60 → $55 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 101.7% | Mizuho | David Bellinger46% | $65 → $60 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 68.08% | Baird | Colin Sebastian77% | $56 → $50 | Maintains | Neutral | Get Alert |
| 11/04/2024 | Buy Now | 68.08% | Needham | Bernie McTernan63% | $60 → $50 | Maintains | Buy | Get Alert |
| 11/01/2024 | Buy Now | 101.7% | Needham | Bernie McTernan63% | $60 → $60 | Reiterates | Buy → Buy | Get Alert |
| 10/28/2024 | Buy Now | 68.08% | Wedbush | Seth Basham66% | $60 → $50 | Maintains | Outperform | Get Alert |
| 10/28/2024 | Buy Now | 111.78% | Piper Sandler | Peter Keith70% | $67 → $63 | Maintains | Overweight | Get Alert |
| 10/23/2024 | Buy Now | 101.7% | Needham | Bernie McTernan63% | → $60 | Reinstates | → Buy | Get Alert |
| 10/22/2024 | Buy Now | 118.51% | UBS | Michael Lasser78% | $70 → $65 | Maintains | Buy | Get Alert |
| 09/26/2024 | Buy Now | 135.31% | Guggenheim | Steven Forbes52% | $70 → $70 | Reiterates | Buy → Buy | Get Alert |
| 09/26/2024 | Buy Now | 84.89% | Loop Capital | Laura Champine66% | $45 → $55 | Maintains | Hold | Get Alert |
| 08/26/2024 | Buy Now | — | Argus Research | John Staszak69% | — | Downgrade | Buy → Hold | Get Alert |
| 08/05/2024 | Buy Now | 71.44% | Barclays | Adrienne Yih62% | $58 → $51 | Maintains | Equal-Weight | Get Alert |
| 08/02/2024 | Buy Now | 111.78% | JP Morgan | Christopher Horvers71% | $80 → $63 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | 78.17% | RBC Capital | Steven Shemesh63% | $65 → $53 | Maintains | Sector Perform | Get Alert |
| 08/02/2024 | Buy Now | 135.31% | Guggenheim | Steven Forbes52% | $80 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 135.31% | Deutsche Bank | Lee Horowitz58% | $87 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 84.89% | Stifel | Mark Kelley83% | $56 → $55 | Maintains | Hold | Get Alert |
| 08/02/2024 | Buy Now | 118.51% | Raymond James | Bobby Griffin69% | $70 → $65 | Maintains | Strong Buy | Get Alert |
| 08/02/2024 | Buy Now | 81.53% | Goldman Sachs | Alexandra Steiger34% | $67 → $54 | Maintains | Neutral | Get Alert |
| 08/02/2024 | Buy Now | 135.31% | Citigroup | Ygal Arounian42% | $85 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 125.23% | Piper Sandler | Peter Keith70% | $91 → $67 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | 101.7% | Wedbush | Seth Basham66% | $70 → $60 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | 101.7% | Truist Securities | Youssef Squali77% | $70 → $60 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | 94.97% | Barclays | Adrienne Yih62% | $60 → $58 | Maintains | Equal-Weight | Get Alert |
| 07/24/2024 | Buy Now | 135.31% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 06/21/2024 | Buy Now | 68.08% | Loop Capital | Laura Champine66% | $60 → $50 | Maintains | Hold | Get Alert |
| 05/16/2024 | Buy Now | 152.12% | Needham | Anna Andreeva49% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 05/16/2024 | Buy Now | 179.02% | Argus Research | John Staszak69% | → $83 | Upgrade | Hold → Buy | Get Alert |
| 05/13/2024 | Buy Now | 202.55% | Morgan Stanley | Simeon Gutman67% | $85 → $90 | Maintains | Overweight | Get Alert |
| 05/06/2024 | Buy Now | 118.51% | RBC Capital | Steven Shemesh63% | $61 → $65 | Maintains | Sector Perform | Get Alert |
| 05/03/2024 | Buy Now | 135.31% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 05/03/2024 | Buy Now | 94.97% | TD Cowen | John Blackledge63% | $55 → $58 | Maintains | Hold | Get Alert |
| 05/03/2024 | Buy Now | 84.89% | Bernstein | Nikhil Devnani71% | $50 → $55 | Maintains | Market Perform | Get Alert |
| 05/03/2024 | Buy Now | 105.06% | BMO Capital | Brian Pitz64% | $57 → $61 | Maintains | Market Perform | Get Alert |
| 05/03/2024 | Buy Now | 135.31% | Truist Securities | Youssef Squali77% | $63 → $70 | Maintains | Buy | Get Alert |
| 05/03/2024 | Buy Now | 205.91% | Piper Sandler | Peter Keith70% | $88 → $91 | Reiterates | Overweight → Overweight | Get Alert |
| 05/02/2024 | Buy Now | 152.12% | Needham | Anna Andreeva49% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 04/24/2024 | Buy Now | 84.89% | TD Cowen | John Blackledge63% | $50 → $55 | Maintains | Hold | Get Alert |
| 04/22/2024 | Buy Now | 135.31% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 04/10/2024 | Buy Now | 165.57% | Deutsche Bank | Lee Horowitz58% | $63 → $79 | Maintains | Buy | Get Alert |
| 04/04/2024 | Buy Now | 168.93% | Evercore ISI Group | Oliver Wintermantel54% | $65 → $80 | Upgrade | In-Line → Outperform | Get Alert |
| 04/02/2024 | Buy Now | 118.51% | Loop Capital | Laura Champine66% | $55 → $65 | Maintains | Hold | Get Alert |
| 03/28/2024 | Buy Now | 185.74% | Citigroup | Ygal Arounian42% | $73 → $85 | Maintains | Buy | Get Alert |
| 03/25/2024 | Buy Now | 168.93% | Morgan Stanley | Simeon Gutman67% | $80 → $80 | Reiterates | Overweight → Overweight | Get Alert |
| 03/19/2024 | Buy Now | 142.04% | Mizuho | David Bellinger46% | → $72 | Initiates | → Buy | Get Alert |
| 02/23/2024 | Buy Now | 135.31% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 02/23/2024 | Buy Now | 195.82% | Piper Sandler | Peter Keith70% | $93 → $88 | Reiterates | Overweight → Overweight | Get Alert |
| 02/23/2024 | Buy Now | 145.4% | Citigroup | Ygal Arounian42% | $80 → $73 | Maintains | Buy | Get Alert |
| 02/23/2024 | Buy Now | 108.42% | RBC Capital | Steven Shemesh63% | $55 → $62 | Maintains | Sector Perform | Get Alert |
| 02/23/2024 | Buy Now | 101.7% | Evercore ISI Group | Oliver Wintermantel54% | $55 → $60 | Maintains | In-Line | Get Alert |
| 02/23/2024 | Buy Now | 168.93% | Canaccord Genuity | Maria Ripps70% | → $80 | Reiterates | Buy → Buy | Get Alert |
| 02/23/2024 | Buy Now | 111.78% | Truist Securities | Youssef Squali77% | $65 → $63 | Maintains | Buy | Get Alert |
| 02/22/2024 | Buy Now | 152.12% | Needham | Anna Andreeva49% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 02/16/2024 | Buy Now | 135.31% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 02/16/2024 | Buy Now | 118.51% | Raymond James | Bobby Griffin69% | → $65 | Upgrade | Market Perform → Strong Buy | Get Alert |
| 02/14/2024 | Buy Now | 118.51% | Truist Securities | Youssef Squali77% | $70 → $65 | Maintains | Buy | Get Alert |
| 01/22/2024 | Buy Now | 135.31% | Truist Securities | Youssef Squali77% | $67 → $70 | Maintains | Buy | Get Alert |
| 01/16/2024 | Buy Now | 168.93% | Morgan Stanley | Simeon Gutman67% | $60 → $80 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 01/09/2024 | Buy Now | 91.61% | BMO Capital | Brian Pitz64% | → $57 | Initiates | → Market Perform | Get Alert |
| 01/09/2024 | Buy Now | 84.89% | Stifel | Mark Kelley83% | $52 → $55 | Maintains | Hold | Get Alert |
| 01/04/2024 | Buy Now | 101.7% | Barclays | Adrienne Yih62% | $85 → $60 | Maintains | Equal-Weight | Get Alert |
| 11/16/2023 | Buy Now | 84.89% | Deutsche Bank | Lee Horowitz58% | → $55 | Initiates | → Buy | Get Alert |
| 11/03/2023 | Buy Now | 84.89% | RBC Capital | Steven Shemesh63% | $73 → $55 | Maintains | Sector Perform | Get Alert |
| 11/03/2023 | Buy Now | 118.51% | Guggenheim | Steven Forbes52% | $100 → $65 | Maintains | Buy | Get Alert |
| 11/02/2023 | Buy Now | 145.4% | Piper Sandler | Peter Keith70% | $114 → $73 | Maintains | Overweight | Get Alert |
| 11/02/2023 | Buy Now | 101.7% | Morgan Stanley | Simeon Gutman67% | $90 → $60 | Maintains | Equal-Weight | Get Alert |
| 11/02/2023 | Buy Now | 152.12% | Stephens & Co. | Nicholas Zangler47% | $105 → $75 | Maintains | Overweight | Get Alert |
| 11/02/2023 | Buy Now | 118.51% | Wedbush | Seth Basham66% | $80 → $65 | Maintains | Outperform | Get Alert |
| 11/01/2023 | Buy Now | 152.12% | Needham | Anna Andreeva49% | $100 → $75 | Maintains | Buy | Get Alert |
| 10/17/2023 | Buy Now | 71.44% | Stifel | Mark Kelley83% | → $51 | Initiates | → Hold | Get Alert |
| 10/16/2023 | Buy Now | 68.08% | Loop Capital | Laura Champine66% | → $50 | Upgrade | Sell → Hold | Get Alert |
| 10/09/2023 | Buy Now | 168.93% | Wedbush | Seth Basham66% | $100 → $80 | Maintains | Outperform | Get Alert |
| 09/22/2023 | Buy Now | 118.51% | Bernstein | Nikhil Devnani71% | $60 → $65 | Upgrade | Underperform → Market Perform | Get Alert |
| 09/12/2023 | Buy Now | 101.7% | Loop Capital | Laura Champine66% | $65 → $60 | Maintains | Sell | Get Alert |
| 09/08/2023 | Buy Now | 168.93% | Evercore ISI Group | Oliver Wintermantel54% | $88 → $80 | Maintains | In-Line | Get Alert |
FAQ
What is the target price for Wayfair (W) stock?
The latest price target for Wayfair (NYSE:W) was reported by Citigroup on April 25, 2025. The analyst firm set a price target for $30.00 expecting W to rise to within 12 months (a possible 0.85% upside). 62 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Wayfair (W)?
The latest analyst rating for Wayfair (NYSE:W) was provided by Citigroup, and Wayfair maintained their neutral rating.
When was the last upgrade for Wayfair (W)?
The last upgrade for Wayfair Inc happened on March 7, 2025 when Jefferies raised their price target to $47. Jefferies previously had a hold for Wayfair Inc.
When was the last downgrade for Wayfair (W)?
The last downgrade for Wayfair Inc happened on April 4, 2025 when Citigroup changed their price target from $58 to $28 for Wayfair Inc.
When is the next analyst rating going to be posted or updated for Wayfair (W)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Wayfair, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Wayfair was filed on April 25, 2025 so you should expect the next rating to be made available sometime around April 25, 2026.
Is the Analyst Rating Wayfair (W) correct?
While ratings are subjective and will change, the latest Wayfair (W) rating was a maintained with a price target of $28.00 to $30.00. The current price Wayfair (W) is trading at is $29.75, which is within the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.
