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Wayfair Analyst Ratings and Price Targets | NYSE:W | Benzinga
Wayfair Inc has a consensus price target of $59.04 based on the ratings of 29 analysts. The high is $100 issued by Oppenheimer on August 18, 2023. The low is $43 issued by RBC Capital on February 24, 2025. The 3 most-recent analyst ratings were released by Guggenheim, JP Morgan, and Jefferies on March 10, 2025, March 10, 2025, and March 7, 2025, respectively. With an average price target of $52.33 between Guggenheim, JP Morgan, and Jefferies, there's an implied 35.12% upside for Wayfair Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Guggenheim
JP Morgan
Jefferies
RBC Capital
BMO Capital
1calculated from analyst ratings
Analyst Ratings for Wayfair
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 03/10/2025 | Buy Now | 54.92% | Guggenheim | Steven Forbes52% | $60 → $60 | Reiterates | Buy → Buy | Get Alert |
| 03/10/2025 | Buy Now | 29.1% | JP Morgan | Christopher Horvers70% | $63 → $50 | Maintains | Overweight | Get Alert |
| 03/07/2025 | Buy Now | 21.35% | Jefferies | Jonathan Matuszewski53% | $45 → $47 | Upgrade | Hold → Buy | Get Alert |
| 02/24/2025 | Buy Now | 11.03% | RBC Capital | Steven Shemesh60% | $50 → $43 | Maintains | Sector Perform | Get Alert |
| 02/21/2025 | Buy Now | 42.01% | BMO Capital | Brian Pitz65% | $50 → $55 | Maintains | Market Perform | Get Alert |
| 02/21/2025 | Buy Now | 36.84% | Truist Securities | Youssef Squali78% | $55 → $53 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 16.19% | Loop Capital | Laura Champine64% | $55 → $45 | Maintains | Hold | Get Alert |
| 02/21/2025 | Buy Now | 18.77% | Stifel | Mark Kelley83% | $47 → $46 | Maintains | Hold | Get Alert |
| 02/21/2025 | Buy Now | 75.57% | Canaccord Genuity | Maria Ripps71% | $76 → $68 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 29.1% | B of A Securities | Curtis Nagle49% | $52 → $50 | Maintains | Neutral | Get Alert |
| 02/21/2025 | Buy Now | 29.1% | Needham | Bernie McTernan62% | $50 → $50 | Reiterates | Buy → Buy | Get Alert |
| 12/16/2024 | Buy Now | 42.01% | Loop Capital | Laura Champine64% | $50 → $55 | Maintains | Hold | Get Alert |
| 11/04/2024 | Buy Now | 18.77% | Deutsche Bank | Lee Horowitz57% | $69 → $46 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 29.1% | RBC Capital | Steven Shemesh60% | $53 → $50 | Maintains | Sector Perform | Get Alert |
| 11/04/2024 | Buy Now | 16.19% | Wedbush | Seth Basham66% | $50 → $45 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 29.1% | BMO Capital | Brian Pitz65% | $58 → $50 | Maintains | Market Perform | Get Alert |
| 11/04/2024 | Buy Now | 39.43% | Citigroup | Ygal Arounian43% | $70 → $54 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 21.35% | Stifel | Mark Kelley83% | $55 → $47 | Maintains | Hold | Get Alert |
| 11/04/2024 | Buy Now | 42.01% | Truist Securities | Youssef Squali78% | $60 → $55 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 54.92% | Mizuho | David Bellinger44% | $65 → $60 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 29.1% | Baird | Colin Sebastian79% | $56 → $50 | Maintains | Neutral | Get Alert |
| 11/04/2024 | Buy Now | 29.1% | Needham | Bernie McTernan62% | $60 → $50 | Maintains | Buy | Get Alert |
| 11/01/2024 | Buy Now | 54.92% | Needham | Bernie McTernan62% | $60 → $60 | Reiterates | Buy → Buy | Get Alert |
| 10/28/2024 | Buy Now | 29.1% | Wedbush | Seth Basham66% | $60 → $50 | Maintains | Outperform | Get Alert |
| 10/28/2024 | Buy Now | 62.66% | Piper Sandler | Peter Keith69% | $67 → $63 | Maintains | Overweight | Get Alert |
| 10/23/2024 | Buy Now | 54.92% | Needham | Bernie McTernan62% | → $60 | Reinstates | → Buy | Get Alert |
| 10/22/2024 | Buy Now | 67.83% | UBS | Michael Lasser76% | $70 → $65 | Maintains | Buy | Get Alert |
| 09/26/2024 | Buy Now | 80.74% | Guggenheim | Steven Forbes52% | $70 → $70 | Reiterates | Buy → Buy | Get Alert |
| 09/26/2024 | Buy Now | 42.01% | Loop Capital | Laura Champine64% | $45 → $55 | Maintains | Hold | Get Alert |
| 08/26/2024 | Buy Now | — | Argus Research | John Staszak68% | — | Downgrade | Buy → Hold | Get Alert |
| 08/05/2024 | Buy Now | 31.68% | Barclays | Adrienne Yih62% | $58 → $51 | Maintains | Equal-Weight | Get Alert |
| 08/02/2024 | Buy Now | 62.66% | JP Morgan | Christopher Horvers70% | $80 → $63 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | 36.84% | RBC Capital | Steven Shemesh60% | $65 → $53 | Maintains | Sector Perform | Get Alert |
| 08/02/2024 | Buy Now | 80.74% | Guggenheim | Steven Forbes52% | $80 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 80.74% | Deutsche Bank | Lee Horowitz57% | $87 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 42.01% | Stifel | Mark Kelley83% | $56 → $55 | Maintains | Hold | Get Alert |
| 08/02/2024 | Buy Now | 67.83% | Raymond James | Bobby Griffin68% | $70 → $65 | Maintains | Strong Buy | Get Alert |
| 08/02/2024 | Buy Now | 39.43% | Goldman Sachs | Alexandra Steiger36% | $67 → $54 | Maintains | Neutral | Get Alert |
| 08/02/2024 | Buy Now | 80.74% | Citigroup | Ygal Arounian43% | $85 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 72.99% | Piper Sandler | Peter Keith69% | $91 → $67 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | 54.92% | Wedbush | Seth Basham66% | $70 → $60 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | 54.92% | Truist Securities | Youssef Squali78% | $70 → $60 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | 49.75% | Barclays | Adrienne Yih62% | $60 → $58 | Maintains | Equal-Weight | Get Alert |
| 07/24/2024 | Buy Now | 80.74% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 06/21/2024 | Buy Now | 29.1% | Loop Capital | Laura Champine64% | $60 → $50 | Maintains | Hold | Get Alert |
| 05/16/2024 | Buy Now | 93.65% | Needham | Anna Andreeva47% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 05/16/2024 | Buy Now | 114.3% | Argus Research | John Staszak68% | → $83 | Upgrade | Hold → Buy | Get Alert |
| 05/13/2024 | Buy Now | 132.38% | Morgan Stanley | Simeon Gutman66% | $85 → $90 | Maintains | Overweight | Get Alert |
| 05/06/2024 | Buy Now | 67.83% | RBC Capital | Steven Shemesh60% | $61 → $65 | Maintains | Sector Perform | Get Alert |
| 05/03/2024 | Buy Now | 80.74% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 05/03/2024 | Buy Now | 49.75% | TD Cowen | John Blackledge64% | $55 → $58 | Maintains | Hold | Get Alert |
| 05/03/2024 | Buy Now | 42.01% | Bernstein | Nikhil Devnani70% | $50 → $55 | Maintains | Market Perform | Get Alert |
| 05/03/2024 | Buy Now | 57.5% | BMO Capital | Brian Pitz65% | $57 → $61 | Maintains | Market Perform | Get Alert |
| 05/03/2024 | Buy Now | 80.74% | Truist Securities | Youssef Squali78% | $63 → $70 | Maintains | Buy | Get Alert |
| 05/03/2024 | Buy Now | 134.96% | Piper Sandler | Peter Keith69% | $88 → $91 | Reiterates | Overweight → Overweight | Get Alert |
| 05/02/2024 | Buy Now | 93.65% | Needham | Anna Andreeva47% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 04/24/2024 | Buy Now | 42.01% | TD Cowen | John Blackledge64% | $50 → $55 | Maintains | Hold | Get Alert |
| 04/22/2024 | Buy Now | 80.74% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 04/10/2024 | Buy Now | 103.98% | Deutsche Bank | Lee Horowitz57% | $63 → $79 | Maintains | Buy | Get Alert |
| 04/04/2024 | Buy Now | 106.56% | Evercore ISI Group | Oliver Wintermantel55% | $65 → $80 | Upgrade | In-Line → Outperform | Get Alert |
| 04/02/2024 | Buy Now | 67.83% | Loop Capital | Laura Champine64% | $55 → $65 | Maintains | Hold | Get Alert |
| 03/28/2024 | Buy Now | 119.47% | Citigroup | Ygal Arounian43% | $73 → $85 | Maintains | Buy | Get Alert |
| 03/25/2024 | Buy Now | 106.56% | Morgan Stanley | Simeon Gutman66% | $80 → $80 | Reiterates | Overweight → Overweight | Get Alert |
| 03/19/2024 | Buy Now | 85.9% | Mizuho | David Bellinger44% | → $72 | Initiates | → Buy | Get Alert |
| 02/23/2024 | Buy Now | 80.74% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 02/23/2024 | Buy Now | 127.21% | Piper Sandler | Peter Keith69% | $93 → $88 | Reiterates | Overweight → Overweight | Get Alert |
| 02/23/2024 | Buy Now | 88.48% | Citigroup | Ygal Arounian43% | $80 → $73 | Maintains | Buy | Get Alert |
| 02/23/2024 | Buy Now | 60.08% | RBC Capital | Steven Shemesh60% | $55 → $62 | Maintains | Sector Perform | Get Alert |
| 02/23/2024 | Buy Now | 54.92% | Evercore ISI Group | Oliver Wintermantel55% | $55 → $60 | Maintains | In-Line | Get Alert |
| 02/23/2024 | Buy Now | 106.56% | Canaccord Genuity | Maria Ripps71% | → $80 | Reiterates | Buy → Buy | Get Alert |
| 02/23/2024 | Buy Now | 62.66% | Truist Securities | Youssef Squali78% | $65 → $63 | Maintains | Buy | Get Alert |
| 02/22/2024 | Buy Now | 93.65% | Needham | Anna Andreeva47% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 02/16/2024 | Buy Now | 80.74% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 02/16/2024 | Buy Now | 67.83% | Raymond James | Bobby Griffin68% | → $65 | Upgrade | Market Perform → Strong Buy | Get Alert |
| 02/14/2024 | Buy Now | 67.83% | Truist Securities | Youssef Squali78% | $70 → $65 | Maintains | Buy | Get Alert |
| 01/22/2024 | Buy Now | 80.74% | Truist Securities | Youssef Squali78% | $67 → $70 | Maintains | Buy | Get Alert |
| 01/16/2024 | Buy Now | 106.56% | Morgan Stanley | Simeon Gutman66% | $60 → $80 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 01/09/2024 | Buy Now | 47.17% | BMO Capital | Brian Pitz65% | → $57 | Initiates | → Market Perform | Get Alert |
| 01/09/2024 | Buy Now | 42.01% | Stifel | Mark Kelley83% | $52 → $55 | Maintains | Hold | Get Alert |
| 01/04/2024 | Buy Now | 54.92% | Barclays | Adrienne Yih62% | $85 → $60 | Maintains | Equal-Weight | Get Alert |
| 11/16/2023 | Buy Now | 42.01% | Deutsche Bank | Lee Horowitz57% | → $55 | Initiates | → Buy | Get Alert |
| 11/03/2023 | Buy Now | 42.01% | RBC Capital | Steven Shemesh60% | $73 → $55 | Maintains | Sector Perform | Get Alert |
| 11/03/2023 | Buy Now | 67.83% | Guggenheim | Steven Forbes52% | $100 → $65 | Maintains | Buy | Get Alert |
| 11/02/2023 | Buy Now | 88.48% | Piper Sandler | Peter Keith69% | $114 → $73 | Maintains | Overweight | Get Alert |
| 11/02/2023 | Buy Now | 54.92% | Morgan Stanley | Simeon Gutman66% | $90 → $60 | Maintains | Equal-Weight | Get Alert |
| 11/02/2023 | Buy Now | 93.65% | Stephens & Co. | Nicholas Zangler46% | $105 → $75 | Maintains | Overweight | Get Alert |
| 11/02/2023 | Buy Now | 67.83% | Wedbush | Seth Basham66% | $80 → $65 | Maintains | Outperform | Get Alert |
| 11/01/2023 | Buy Now | 93.65% | Needham | Anna Andreeva47% | $100 → $75 | Maintains | Buy | Get Alert |
| 10/17/2023 | Buy Now | 31.68% | Stifel | Mark Kelley83% | → $51 | Initiates | → Hold | Get Alert |
| 10/16/2023 | Buy Now | 29.1% | Loop Capital | Laura Champine64% | → $50 | Upgrade | Sell → Hold | Get Alert |
| 10/09/2023 | Buy Now | 106.56% | Wedbush | Seth Basham66% | $100 → $80 | Maintains | Outperform | Get Alert |
| 09/22/2023 | Buy Now | 67.83% | Bernstein | Nikhil Devnani70% | $60 → $65 | Upgrade | Underperform → Market Perform | Get Alert |
| 09/12/2023 | Buy Now | 54.92% | Loop Capital | Laura Champine64% | $65 → $60 | Maintains | Sell | Get Alert |
| 09/08/2023 | Buy Now | 106.56% | Evercore ISI Group | Oliver Wintermantel55% | $88 → $80 | Maintains | In-Line | Get Alert |
| 08/18/2023 | Buy Now | 158.2% | Oppenheimer | Brian Nagel70% | $70 → $100 | Maintains | Outperform | Get Alert |
| 08/14/2023 | Buy Now | 158.2% | Guggenheim | Steven Forbes52% | → $100 | Reiterates | Buy → Buy | Get Alert |
| 08/14/2023 | Buy Now | 93.65% | Goldman Sachs | Alexandra Steiger36% | $62 → $75 | Maintains | Neutral | Get Alert |
| 08/11/2023 | Buy Now | 158.2% | Wedbush | Seth Basham66% | → $100 | Reiterates | Outperform → Outperform | Get Alert |
| 08/11/2023 | Buy Now | 93.65% | Goldman Sachs | Alexandra Steiger36% | $62 → $75 | Maintains | Neutral | Get Alert |
| 08/11/2023 | Buy Now | 158.2% | Needham | Anna Andreeva47% | → $100 | Reiterates | Buy → Buy | Get Alert |
FAQ
What is the target price for Wayfair (W) stock?
The latest price target for Wayfair (NYSE:W) was reported by Guggenheim on March 10, 2025. The analyst firm set a price target for $60.00 expecting W to rise to within 12 months (a possible 54.92% upside). 62 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Wayfair (W)?
The latest analyst rating for Wayfair (NYSE:W) was provided by Guggenheim, and Wayfair reiterated their buy rating.
When was the last upgrade for Wayfair (W)?
The last upgrade for Wayfair Inc happened on March 7, 2025 when Jefferies raised their price target to $47. Jefferies previously had a hold for Wayfair Inc.
When was the last downgrade for Wayfair (W)?
The last downgrade for Wayfair Inc happened on August 26, 2024 when Argus Research changed their price target from N/A to N/A for Wayfair Inc.
When is the next analyst rating going to be posted or updated for Wayfair (W)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Wayfair, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Wayfair was filed on March 10, 2025 so you should expect the next rating to be made available sometime around March 10, 2026.
Is the Analyst Rating Wayfair (W) correct?
While ratings are subjective and will change, the latest Wayfair (W) rating was a reiterated with a price target of $60.00 to $60.00. The current price Wayfair (W) is trading at is $38.73, which is out of the analyst’s predicted range.
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