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Zebra Technologies Analyst Ratings and Price Targets | NASDAQ:ZBRA | Benzinga
Zebra Technologies Corp has a consensus price target of $567.61 based on the ratings of 38 analysts. The high is $1350 issued by HSBC on May 10, 2024<. The low is $100 issued by Deutsche Bank on August 5, 2024. The 3 most-recent analyst ratings were released by New Street Research, Goldman Sachs, and Deutsche Bank on August 6, 2024, August 5, 2024, and August 5, 2024, respectively. With an average price target of $118.33 between New Street Research, Goldman Sachs, and Deutsche Bank, there's an implied 0.21% upside for Zebra Technologies Corp from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Citigroup
Morgan Stanley
Truist Securities
UBS
Baird
1calculated from analyst ratings
Analyst Ratings for Zebra Technologies
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 04/14/2025 | Buy Now | — | Citigroup | Piyush Avasthy1% | $371 → $250 | Maintains | Neutral | Get Alert |
| 04/08/2025 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $390 → $232 | Maintains | Equal-Weight | Get Alert |
| 04/08/2025 | Buy Now | — | Truist Securities | Jamie Cook66% | $379 → $254 | Maintains | Hold | Get Alert |
| 02/18/2025 | Buy Now | — | UBS | Damian Karas57% | $445 → $425 | Maintains | Buy | Get Alert |
| 02/18/2025 | Buy Now | — | Baird | Richard Eastman69% | $432 → $380 | Maintains | Outperform | Get Alert |
| 02/14/2025 | Buy Now | — | Truist Securities | Jamie Cook66% | $409 → $379 | Maintains | Hold | Get Alert |
| 02/14/2025 | Buy Now | — | Barclays | Tim Long74% | $407 → $326 | Maintains | Equal-Weight | Get Alert |
| 02/14/2025 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $427 → $390 | Maintains | Equal-Weight | Get Alert |
| 02/14/2025 | Buy Now | — | Needham | James Ricchiuti72% | $430 → $395 | Maintains | Buy | Get Alert |
| 01/16/2025 | Buy Now | — | Truist Securities | Jamie Cook66% | $408 → $409 | Maintains | Hold | Get Alert |
| 01/14/2025 | Buy Now | — | Citigroup | Piyush Avasthy1% | → $430 | Initiates | → Neutral | Get Alert |
| 12/19/2024 | Buy Now | — | Truist Securities | Jamie Cook66% | $383 → $408 | Maintains | Hold | Get Alert |
| 12/17/2024 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $400 → $427 | Maintains | Equal-Weight | Get Alert |
| 12/02/2024 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $305 → $400 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 10/31/2024 | Buy Now | — | Barclays | Tim Long74% | $347 → $407 | Maintains | Equal-Weight | Get Alert |
| 10/30/2024 | Buy Now | — | TD Cowen | Joseph Giordano57% | $380 → $425 | Maintains | Buy | Get Alert |
| 10/30/2024 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $290 → $305 | Maintains | Underweight | Get Alert |
| 10/30/2024 | Buy Now | — | Truist Securities | Jamie Cook66% | $379 → $383 | Reiterates | Hold → Hold | Get Alert |
| 10/30/2024 | Buy Now | — | UBS | Damian Karas57% | $390 → $445 | Maintains | Buy | Get Alert |
| 10/30/2024 | Buy Now | — | Baird | Richard Eastman69% | $380 → $415 | Maintains | Outperform | Get Alert |
| 10/30/2024 | Buy Now | — | Needham | James Ricchiuti72% | $394 → $430 | Maintains | Buy | Get Alert |
| 10/09/2024 | Buy Now | — | Truist Securities | Jamie Cook66% | $345 → $379 | Maintains | Hold | Get Alert |
| 08/02/2024 | Buy Now | — | Stephens & Co. | Tommy Moll71% | $380 → $410 | Maintains | Overweight | Get Alert |
| 07/31/2024 | Buy Now | — | Barclays | Tim Long74% | $314 → $347 | Maintains | Equal-Weight | Get Alert |
| 07/31/2024 | Buy Now | — | TD Cowen | Joseph Giordano57% | $375 → $380 | Maintains | Buy | Get Alert |
| 07/31/2024 | Buy Now | — | Baird | Richard Eastman69% | $355 → $375 | Maintains | Outperform | Get Alert |
| 07/31/2024 | Buy Now | — | Truist Securities | Jamie Cook66% | $315 → $345 | Reiterates | Hold → Hold | Get Alert |
| 07/31/2024 | Buy Now | — | Needham | James Ricchiuti72% | $370 → $394 | Maintains | Buy | Get Alert |
| 06/13/2024 | Buy Now | — | Exane BNP Paribas | Andrew Buscaglia55% | $258 → $305 | Upgrade | Underperform → Neutral | Get Alert |
| 05/16/2024 | Buy Now | — | Needham | James Ricchiuti72% | $352 → $370 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | — | UBS | Damian Karas57% | $340 → $368 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | — | Stephens & Co. | Tommy Moll71% | $335 → $380 | Maintains | Overweight | Get Alert |
| 05/01/2024 | Buy Now | — | Truist Securities | Jamie Cook66% | $300 → $315 | Reiterates | Hold → Hold | Get Alert |
| 05/01/2024 | Buy Now | — | TD Cowen | Joseph Giordano57% | $300 → $375 | Maintains | Buy | Get Alert |
| 05/01/2024 | Buy Now | — | Baird | Richard Eastman69% | $312 → $330 | Maintains | Outperform | Get Alert |
| 05/01/2024 | Buy Now | — | Needham | James Ricchiuti72% | $320 → $352 | Maintains | Buy | Get Alert |
| 04/08/2024 | Buy Now | — | Wolfe Research | Nigel Coe65% | → $337 | Upgrade | Peer Perform → Outperform | Get Alert |
| 04/02/2024 | Buy Now | — | Barclays | Tim Long74% | → $292 | Initiates | → Equal-Weight | Get Alert |
| 03/14/2024 | Buy Now | — | Truist Securities | Jamie Cook66% | → $300 | Initiates | → Hold | Get Alert |
| 11/02/2023 | Buy Now | — | UBS | Damian Karas57% | $370 → $340 | Maintains | Buy | Get Alert |
| 11/01/2023 | Buy Now | — | Stephens & Co. | Tommy Moll71% | $350 → $300 | Maintains | Overweight | Get Alert |
| 11/01/2023 | Buy Now | — | Needham | James Ricchiuti72% | $285 → $255 | Maintains | Buy | Get Alert |
| 10/27/2023 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $220 → $210 | Maintains | Underweight | Get Alert |
| 10/03/2023 | Buy Now | — | Keybanc | Ken Newman71% | — | Initiates | → Sector Weight | Get Alert |
| 09/20/2023 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $260 → $220 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 09/05/2023 | Buy Now | — | TD Cowen | Joseph Giordano57% | $270 → $290 | Maintains | Outperform | Get Alert |
| 08/03/2023 | Buy Now | — | TD Cowen | Joseph Giordano57% | $350 → $270 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $295 → $260 | Maintains | Equal-Weight | Get Alert |
| 08/02/2023 | Buy Now | — | Baird | Richard Eastman69% | $322 → $283 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | — | Wolfe Research | Nigel Coe65% | — | Upgrade | Underperform → Peer Perform | Get Alert |
| 08/02/2023 | Buy Now | — | Credit Suisse | Guy Hardwick66% | $295 → $275 | Maintains | Outperform | Get Alert |
| 08/02/2023 | Buy Now | — | Needham | James Ricchiuti72% | → $285 | Reiterates | Buy → Buy | Get Alert |
| 06/22/2023 | Buy Now | — | Credit Suisse | Guy Hardwick66% | → $295 | Reiterates | Outperform → Outperform | Get Alert |
| 05/11/2023 | Buy Now | — | TD Cowen | Joseph Giordano57% | $375 → $350 | Maintains | Outperform | Get Alert |
| 05/03/2023 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $305 → $295 | Maintains | Equal-Weight | Get Alert |
| 05/03/2023 | Buy Now | — | Credit Suisse | Guy Hardwick66% | $326 → $295 | Maintains | Outperform | Get Alert |
| 05/03/2023 | Buy Now | — | Baird | Richard Eastman69% | $365 → $322 | Maintains | Outperform | Get Alert |
| 05/03/2023 | Buy Now | — | Needham | James Ricchiuti72% | $385 → $340 | Maintains | Buy | Get Alert |
| 04/25/2023 | Buy Now | — | Credit Suisse | Guy Hardwick66% | $311 → $326 | Upgrade | Neutral → Outperform | Get Alert |
| 02/23/2023 | Buy Now | — | Credit Suisse | Guy Hardwick66% | $313 → $311 | Maintains | Neutral | Get Alert |
| 02/21/2023 | Buy Now | — | Stephens & Co. | Tommy Moll71% | $350 → $400 | Maintains | Overweight | Get Alert |
| 02/17/2023 | Buy Now | — | Needham | James Ricchiuti72% | $330 → $385 | Maintains | Buy | Get Alert |
| 02/09/2023 | Buy Now | — | Credit Suisse | Guy Hardwick66% | $319 → $313 | Downgrade | Outperform → Neutral | Get Alert |
| 12/20/2022 | Buy Now | — | Baird | Richard Eastman69% | $300 → $315 | Maintains | Outperform | Get Alert |
| 12/13/2022 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $225 → $260 | Maintains | Equal-Weight | Get Alert |
| 12/13/2022 | Buy Now | — | Credit Suisse | Guy Hardwick66% | → $319 | Initiates | → Outperform | Get Alert |
| 12/01/2022 | Buy Now | — | Wolfe Research | Nigel Coe65% | — | Downgrade | Peer Perform → Underperform | Get Alert |
| 11/03/2022 | Buy Now | — | UBS | Damian Karas57% | $485 → $445 | Maintains | Buy | Get Alert |
| 11/02/2022 | Buy Now | — | Baird | Richard Eastman69% | $330 → $300 | Maintains | Outperform | Get Alert |
| 11/02/2022 | Buy Now | — | Needham | James Ricchiuti72% | $450 → $330 | Maintains | Buy | Get Alert |
| 10/14/2022 | Buy Now | — | Morgan Stanley | Erik Lapinski1% | $335 → $225 | Maintains | Equal-Weight | Get Alert |
| 08/04/2022 | Buy Now | — | UBS | Damian Karas57% | $510 → $495 | Maintains | Buy | Get Alert |
| 08/03/2022 | Buy Now | — | Stephens & Co. | Tommy Moll71% | $600 → $500 | Maintains | Overweight | Get Alert |
| 08/03/2022 | Buy Now | — | Needham | James Ricchiuti72% | $500 → $450 | Maintains | Buy | Get Alert |
| 05/23/2022 | Buy Now | — | Morgan Stanley | Meta Marshall74% | $400 → $335 | Upgrade | Underweight → Equal-Weight | Get Alert |
| 05/04/2022 | Buy Now | — | Baird | Richard Eastman69% | $540 → $440 | Maintains | Outperform | Get Alert |
| 05/04/2022 | Buy Now | — | Needham | James Ricchiuti72% | $535 → $500 | Maintains | Buy | Get Alert |
FAQ
What is the target price for Zebra Technologies (ZBRA) stock?
The latest price target for Zebra Technologies (NASDAQ:ZBRA) was reported by Citigroup on April 14, 2025. The analyst firm set a price target for $250.00 expecting ZBRA to rise to within 12 months (a possible 7.87% upside). 36 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Zebra Technologies (ZBRA)?
The latest analyst rating for Zebra Technologies (NASDAQ:ZBRA) was provided by Citigroup, and Zebra Technologies maintained their neutral rating.
When was the last upgrade for Zebra Technologies (ZBRA)?
The last upgrade for Zebra Technologies Corp happened on December 2, 2024 when Morgan Stanley raised their price target to $400. Morgan Stanley previously had an underweight for Zebra Technologies Corp.
When was the last downgrade for Zebra Technologies (ZBRA)?
The last downgrade for Zebra Technologies Corp happened on September 20, 2023 when Morgan Stanley changed their price target from $260 to $220 for Zebra Technologies Corp.
When is the next analyst rating going to be posted or updated for Zebra Technologies (ZBRA)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Zebra Technologies, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Zebra Technologies was filed on April 14, 2025 so you should expect the next rating to be made available sometime around April 14, 2026.
Is the Analyst Rating Zebra Technologies (ZBRA) correct?
While ratings are subjective and will change, the latest Zebra Technologies (ZBRA) rating was a maintained with a price target of $371.00 to $250.00. The current price Zebra Technologies (ZBRA) is trading at is $231.77, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.