In 2020, trademark attorney Jeremy Green Eche made what might seem like a small and simple purchase. According to MarketWatch reports, he bought the domain name HarrisWalz.com for just $8.99, along with several other domain names like HarrisPritzker.com and HarrisWarnock.com.
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Fast forward to 2024, and that tiny investment turned into a massive profit when he sold the domain for $15,000. Yes, you read that right – he made more than 166,000% profit!
So, how did this happen? Earlier this month, Vice President Kamala Harris announced that Minnesota Gov. Tim Walz would be her running mate in the 2024 presidential election. But while Harris and Walz were busy planning their campaign, they missed one crucial detail: they didn't own the HarrisWalz.com domain.
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When Eche bought the domain names in 2020, he was guessing which political teams might form in the future, and his guess turned out to be spot-on when Harris picked Walz as her running mate.
Shortly after the news broke, Eche sold the domain for $15,000 through his trademark website. Interestingly, the buyer wasn't even part of the Harris campaign. Instead, it was a Harris supporter who wanted to ensure the domain didn't fall into the hands of conservatives or the Trump campaign, which isn’t as far-fetched as one might think, as you’ll see in a second.
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This isn't Eche's first time striking gold with domain names during election season. In 2016, he owned ClintonKaine.com after Hillary Rodham Clinton picked Sen. Tim Kaine as her running mate. Eche initially hoped to sell it to the Clinton campaign for $15,000, but they only offered him $2,000.
Eventually, he sold it to a digital marketing company that turned out to be working for the Trump campaign. The campaign used the domain to publish anti-Clinton content.
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With the 2024 presidential candidates decided, Eche is now preparing for 2028 and beyond. He's bought domain names for potential future candidates like Michigan Gov. Gretchen Whitmer and former South Carolina Gov. Nikki Haley.
Eche's story perfectly shows how a little foresight and a small investment can turn into a huge payday. While most of us wouldn't think twice about buying a random domain name, for Eche, it's a gamble that keeps paying off. And with 2028 on the horizon, he's already gearing up for his next big win.
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Of course, there are many other examples of people making big profits from buying and selling domain names. For example, before Elon Musk’s electric car company secured the Tesla.com domain, it was owned by a Silicon Valley engineer named Stu Grossman. Musk reportedly paid around $11 million for it in 2016.
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© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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