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Bread Finl Hldgs Analyst Ratings and Price Targets | NYSE:BFH | Benzinga
Bread Financial Holdings Inc has a consensus price target of $52.18 based on the ratings of 25 analysts. The high is $88 issued by Keefe, Bruyette & Woods on December 9, 2024. The low is $25 issued by Morgan Stanley on December 13, 2023. The 3 most-recent analyst ratings were released by Jefferies, Goldman Sachs, and RBC Capital on April 24, 2025, March 18, 2025, and January 31, 2025, respectively. With an average price target of $58.67 between Jefferies, Goldman Sachs, and RBC Capital, there's an implied 20.00% upside for Bread Financial Holdings Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
Jefferies
Goldman Sachs
RBC Capital
Barclays
Compass Point
1calculated from analyst ratings
Analyst Ratings for Bread Finl Hldgs
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 04/24/2025 | Buy Now | 2.27% | Jefferies | John Hecht55% | $45 → $50 | Maintains | Hold | Get Alert |
| 03/18/2025 | Buy Now | 18.63% | Goldman Sachs | Ryan Nash65% | $68 → $58 | Maintains | Sell | Get Alert |
| 02/03/2025 | Buy Now | — | JMP Securities | David Scharf67% | — | Reiterates | Market Perform → Market Perform | Get Alert |
| 01/31/2025 | Buy Now | 39.09% | RBC Capital | Karl Shepard36% | $62 → $68 | Maintains | Sector Perform | Get Alert |
| 01/31/2025 | Buy Now | 8.41% | Barclays | Terry Ma52% | $51 → $53 | Maintains | Underweight | Get Alert |
| 01/21/2025 | Buy Now | 77.95% | Compass Point | David Rochester51% | $75 → $87 | Maintains | Buy | Get Alert |
| 12/09/2024 | Buy Now | 80% | Keefe, Bruyette & Woods | Sanjay Sakhrani50% | $67 → $88 | Maintains | Outperform | Get Alert |
| 11/19/2024 | Buy Now | 18.63% | Goldman Sachs | Ryan Nash65% | $52 → $58 | Maintains | Sell | Get Alert |
| 10/30/2024 | Buy Now | 10.45% | Evercore ISI Group | John Pancari57% | $52 → $54 | Maintains | In-Line | Get Alert |
| 10/28/2024 | Buy Now | 14.54% | Seaport Global | Bill Ryan24% | $58 → $56 | Maintains | Buy | Get Alert |
| 10/28/2024 | Buy Now | 2.27% | TD Cowen | Moshe Orenbuch67% | $48 → $50 | Maintains | Hold | Get Alert |
| 10/25/2024 | Buy Now | -30.46% | Barclays | Terry Ma52% | $35 → $34 | Maintains | Underweight | Get Alert |
| 10/08/2024 | Buy Now | -28.41% | Barclays | Terry Ma52% | $37 → $35 | Maintains | Underweight | Get Alert |
| 10/07/2024 | Buy Now | 6.36% | Evercore ISI Group | John Pancari57% | $59 → $52 | Maintains | In-Line | Get Alert |
| 09/25/2024 | Buy Now | 16.59% | B of A Securities | Mihir Bhatia58% | $61 → $57 | Maintains | Buy | Get Alert |
| 08/20/2024 | Buy Now | 20.68% | JP Morgan | Reginald Smith47% | $48 → $59 | Maintains | Neutral | Get Alert |
| 08/19/2024 | Buy Now | 24.77% | B of A Securities | Mihir Bhatia58% | $54 → $61 | Maintains | Buy | Get Alert |
| 08/09/2024 | Buy Now | 10.45% | B of A Securities | Mihir Bhatia58% | → $54 | Upgrade | Neutral → Buy | Get Alert |
| 07/29/2024 | Buy Now | 8.41% | Goldman Sachs | Ryan Nash65% | $40 → $53 | Maintains | Sell | Get Alert |
| 07/26/2024 | Buy Now | 16.59% | TD Cowen | Moshe Orenbuch67% | $44 → $57 | Maintains | Hold | Get Alert |
| 07/26/2024 | Buy Now | 22.72% | Compass Point | David Rochester51% | $54 → $60 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | 18.63% | RBC Capital | Jon Arfstrom77% | $47 → $58 | Maintains | Sector Perform | Get Alert |
| 07/26/2024 | Buy Now | -24.32% | Barclays | Terry Ma52% | $32 → $37 | Maintains | Underweight | Get Alert |
| 07/23/2024 | Buy Now | -7.96% | JP Morgan | Reginald Smith47% | $39 → $45 | Maintains | Neutral | Get Alert |
| 07/16/2024 | Buy Now | 10.45% | Compass Point | David Rochester51% | → $54 | Initiates | → Buy | Get Alert |
| 07/09/2024 | Buy Now | -7.96% | Jefferies | John Hecht55% | $35 → $45 | Maintains | Hold | Get Alert |
| 07/09/2024 | Buy Now | -34.55% | Barclays | Terry Ma52% | $26 → $32 | Maintains | Underweight | Get Alert |
| 06/25/2024 | Buy Now | 0.22% | Evercore ISI Group | John Pancari57% | $45 → $49 | Maintains | In-Line | Get Alert |
| 06/20/2024 | Buy Now | — | JMP Securities | David Scharf67% | — | Reiterates | → Market Perform | Get Alert |
| 06/20/2024 | Buy Now | -7.96% | RBC Capital | Jon Arfstrom77% | $38 → $45 | Maintains | Sector Perform | Get Alert |
| 06/20/2024 | Buy Now | -7.96% | Evercore ISI Group | John Pancari57% | $42 → $45 | Upgrade | Underperform → In-Line | Get Alert |
| 06/17/2024 | Buy Now | 37.04% | Keefe, Bruyette & Woods | Sanjay Sakhrani50% | $67 → $67 | Maintains | Outperform | Get Alert |
| 06/07/2024 | Buy Now | — | BTIG | Vincent Caintic51% | — | Initiates | → Neutral | Get Alert |
| 05/02/2024 | Buy Now | 37.04% | Keefe, Bruyette & Woods | Sanjay Sakhrani50% | $38 → $67 | Upgrade | Market Perform → Outperform | Get Alert |
| 05/01/2024 | Buy Now | — | Argus Research | David Coleman63% | — | Downgrade | Buy → Hold | Get Alert |
| 04/26/2024 | Buy Now | -32.5% | BMO Capital | James Fotheringham76% | $31 → $33 | Maintains | Market Perform | Get Alert |
| 04/09/2024 | Buy Now | -46.82% | Barclays | Terry Ma52% | $27 → $26 | Maintains | Underweight | Get Alert |
| 04/04/2024 | Buy Now | -1.82% | Wolfe Research | Bill Carcache80% | → $48 | Upgrade | Peer Perform → Outperform | Get Alert |
| 01/29/2024 | Buy Now | -34.55% | BMO Capital | James Fotheringham76% | $33 → $32 | Maintains | Market Perform | Get Alert |
| 01/26/2024 | Buy Now | -26.37% | RBC Capital | Jon Arfstrom77% | $36 → $36 | Reiterates | Sector Perform → Sector Perform | Get Alert |
| 01/26/2024 | Buy Now | -44.77% | Barclays | Terence Malone51% | $28 → $27 | Maintains | Underweight | Get Alert |
| 01/26/2024 | Buy Now | 6.36% | Oppenheimer | Dominick Gabriele65% | → $52 | Upgrade | Perform → Outperform | Get Alert |
| 01/26/2024 | Buy Now | -18.18% | JP Morgan | Reginald Smith47% | $36 → $40 | Maintains | Neutral | Get Alert |
| 01/10/2024 | Buy Now | -32.5% | BMO Capital | James Fotheringham76% | → $33 | Initiates | → Market Perform | Get Alert |
| 12/18/2023 | Buy Now | -36.59% | Goldman Sachs | Ryan Nash65% | $27 → $31 | Maintains | Sell | Get Alert |
| 12/18/2023 | Buy Now | -26.37% | JP Morgan | Reginald Smith47% | $42 → $36 | Downgrade | Overweight → Neutral | Get Alert |
| 12/13/2023 | Buy Now | -48.86% | Morgan Stanley | Betsy Graseck61% | → $25 | Downgrade | Equal-Weight → Underweight | Get Alert |
| 11/16/2023 | Buy Now | -36.59% | Morgan Stanley | Betsy Graseck61% | $32 → $31 | Maintains | Equal-Weight | Get Alert |
| 11/15/2023 | Buy Now | -50.91% | Barclays | Terence Malone51% | → $24 | Initiates | → Underweight | Get Alert |
| 11/01/2023 | Buy Now | — | TD Cowen | Moshe Orenbuch67% | — | Initiates | → Market Perform | Get Alert |
| 10/27/2023 | Buy Now | -34.55% | Morgan Stanley | Betsy Graseck61% | $35 → $32 | Maintains | Equal-Weight | Get Alert |
| 10/05/2023 | Buy Now | -26.37% | B of A Securities | Mihir Bhatia58% | $44 → $36 | Downgrade | Buy → Neutral | Get Alert |
| 10/03/2023 | Buy Now | -28.41% | Morgan Stanley | Betsy Graseck61% | $37 → $35 | Maintains | Equal-Weight | Get Alert |
| 10/03/2023 | Buy Now | -34.55% | Goldman Sachs | Ryan Nash65% | $44 → $32 | Maintains | Sell | Get Alert |
| 10/02/2023 | Buy Now | -34.55% | Goldman Sachs | Ryan Nash65% | → $32 | Downgrade | Neutral → Sell | Get Alert |
| 09/05/2023 | Buy Now | -12.05% | RBC Capital | Jon Arfstrom77% | $46 → $43 | Downgrade | Outperform → Sector Perform | Get Alert |
| 09/05/2023 | Buy Now | -12.05% | Raymond James | Jon Arfstrom77% | $46 → $43 | Downgrade | Outperform → Sector Perform | Get Alert |
| 08/22/2023 | Buy Now | 0.22% | JP Morgan | Reginald Smith47% | $41 → $49 | Maintains | Overweight | Get Alert |
| 07/28/2023 | Buy Now | -5.91% | RBC Capital | Jon Arfstrom77% | $40 → $46 | Maintains | Outperform | Get Alert |
| 07/13/2023 | Buy Now | -30.46% | Morgan Stanley | Betsy Graseck61% | $32 → $34 | Maintains | Equal-Weight | Get Alert |
| 06/23/2023 | Buy Now | -34.55% | Morgan Stanley | Betsy Graseck61% | $32 → $32 | Reiterates | Equal-Weight → Equal-Weight | Get Alert |
| 05/01/2023 | Buy Now | -34.55% | Goldman Sachs | Ryan Nash65% | $36 → $32 | Maintains | Neutral | Get Alert |
| 04/28/2023 | Buy Now | -34.55% | Goldman Sachs | Ryan Nash65% | $36 → $32 | Maintains | Neutral | Get Alert |
| 04/11/2023 | Buy Now | -38.64% | Keefe, Bruyette & Woods | Sanjay Sakhrani50% | $35 → $30 | Maintains | Market Perform | Get Alert |
| 04/05/2023 | Buy Now | -34.55% | Morgan Stanley | Betsy Graseck61% | $39 → $32 | Maintains | Equal-Weight | Get Alert |
| 04/05/2023 | Buy Now | -26.37% | Goldman Sachs | Ryan Nash65% | $42 → $36 | Maintains | Neutral | Get Alert |
| 03/17/2023 | Buy Now | -28.41% | Keefe, Bruyette & Woods | Steven Kwok3% | $60 → $35 | Downgrade | Outperform → Market Perform | Get Alert |
| 03/10/2023 | Buy Now | 30.91% | Stephens & Co. | Vincent Caintic51% | → $64 | Reiterates | → Overweight | Get Alert |
| 01/05/2023 | Buy Now | 30.91% | Stephens & Co. | Vincent Caintic51% | → $64 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 10/28/2022 | Buy Now | -12.05% | Goldman Sachs | Salveen Richter53% | $39 → $43 | Maintains | Neutral | Get Alert |
| 10/28/2022 | Buy Now | -14.09% | RBC Capital | Jon Arfstrom77% | $41 → $42 | Maintains | Outperform | Get Alert |
| 10/28/2022 | Buy Now | -18.18% | Credit Suisse | Moshe Orenbuch67% | $38 → $40 | Maintains | Neutral | Get Alert |
| 10/25/2022 | Buy Now | 12.5% | JP Morgan | Reginald Smith47% | $54 → $55 | Maintains | Overweight | Get Alert |
| 10/06/2022 | Buy Now | -22.27% | Credit Suisse | Moshe Orenbuch67% | → $38 | Initiates | → Neutral | Get Alert |
| 10/05/2022 | Buy Now | -20.23% | Morgan Stanley | Betsy Graseck61% | $45 → $39 | Maintains | Equal-Weight | Get Alert |
| 07/12/2022 | Buy Now | -7.96% | Morgan Stanley | Betsy Graseck61% | $67 → $45 | Maintains | Equal-Weight | Get Alert |
FAQ
What is the target price for Bread Finl Hldgs (BFH) stock?
The latest price target for Bread Finl Hldgs (NYSE:BFH) was reported by Jefferies on April 24, 2025. The analyst firm set a price target for $50.00 expecting BFH to rise to within 12 months (a possible 2.27% upside). 35 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Bread Finl Hldgs (BFH)?
The latest analyst rating for Bread Finl Hldgs (NYSE:BFH) was provided by Jefferies, and Bread Finl Hldgs maintained their hold rating.
When was the last upgrade for Bread Finl Hldgs (BFH)?
The last upgrade for Bread Financial Holdings Inc happened on August 9, 2024 when B of A Securities raised their price target to $54. B of A Securities previously had a neutral for Bread Financial Holdings Inc.
When was the last downgrade for Bread Finl Hldgs (BFH)?
The last downgrade for Bread Financial Holdings Inc happened on May 1, 2024 when Argus Research changed their price target from N/A to N/A for Bread Financial Holdings Inc.
When is the next analyst rating going to be posted or updated for Bread Finl Hldgs (BFH)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Bread Finl Hldgs, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Bread Finl Hldgs was filed on April 24, 2025 so you should expect the next rating to be made available sometime around April 24, 2026.
Is the Analyst Rating Bread Finl Hldgs (BFH) correct?
While ratings are subjective and will change, the latest Bread Finl Hldgs (BFH) rating was a maintained with a price target of $45.00 to $50.00. The current price Bread Finl Hldgs (BFH) is trading at is $48.89, which is within the analyst’s predicted range.
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