Consensus Rating1
Neutral
Highest Price Target1
$152.00
Lowest Price Target1
$96.00
Consensus Price Target1
$118.67

Prudential Financial Analyst Ratings and Price Targets | NYSE:PRU | Benzinga

Prudential Financial Inc has a consensus price target of $118.67 based on the ratings of 19 analysts. The high is $152 issued by Jefferies on December 10, 2024. The low is $96 issued by Goldman Sachs on January 9, 2023. The 3 most-recent analyst ratings were released by Morgan Stanley, Wells Fargo, and Keefe, Bruyette & Woods on February 28, 2025, February 19, 2025, and February 12, 2025, respectively. With an average price target of $123.67 between Morgan Stanley, Wells Fargo, and Keefe, Bruyette & Woods, there's an implied 11.64% upside for Prudential Financial Inc from these most-recent analyst ratings.

Analyst Trends and Forecast
3
Oct 24
2
Nov 24
1
Dec 24
7
1
Jan
4
Feb
Buy
Hold
Sell
Strong Sell
Analyst Rating and Forecast
12345
1.5
Strong Sell
Strong Buy
Buy
Hold
Sell
Strong Sell

Analyst Firms Making Recommendations1

Morgan Stanley
Wells Fargo
Keefe, Bruyette & Woods
Barclays
BMO Capital

1calculated from analyst ratings

Analyst Ratings for Prudential Financial

Buy NowGet Alert
02/28/2025Buy Now15.55%Morgan Stanley
Nigel Dally
$136 → $128MaintainsEqual-WeightGet Alert
02/19/2025Buy Now6.53%Wells Fargo
Elyse Greenspan
$113 → $118MaintainsEqual-WeightGet Alert
02/12/2025Buy Now12.85%Keefe, Bruyette & Woods
Ryan Krueger
$129 → $125MaintainsMarket PerformGet Alert
02/05/2025Buy Now20.97%Barclays
Alex Scott
$128 → $134MaintainsEqual-WeightGet Alert
01/23/2025Buy Now15.55%Barclays
Alex Scott
$127 → $128MaintainsEqual-WeightGet Alert
01/23/2025Buy Now-8.82%BMO Capital
Jack Matten
→ $101Initiates → UnderperformGet Alert
01/17/2025Buy Now14.65%Barclays
Alex Scott
$129 → $127MaintainsEqual-WeightGet Alert
01/16/2025Buy Now16.46%Keefe, Bruyette & Woods
Ryan Krueger
$135 → $129MaintainsMarket PerformGet Alert
01/16/2025Buy Now11.94%Piper Sandler
John Barnidge
$127 → $124MaintainsNeutralGet Alert
01/16/2025Buy Now2.01%Wells Fargo
Elyse Greenspan
$115 → $113MaintainsEqual-WeightGet Alert
01/14/2025Buy Now3.82%Wells Fargo
Elyse Greenspan
$117 → $115MaintainsEqual-WeightGet Alert
01/06/2025Buy Now16.46%Barclays
Alex Scott
$119 → $129MaintainsEqual-WeightGet Alert
12/10/2024Buy Now37.22%Jefferies
Suneet Kamath
$149 → $152MaintainsBuyGet Alert
11/27/2024Buy Now20.07%TD Cowen
Daniel Bergman
$130 → $133MaintainsHoldGet Alert
11/14/2024Buy Now26.39%Evercore ISI Group
Thomas Gallagher
$117 → $140UpgradeUnderperform → In-LineGet Alert
11/05/2024Buy Now5.62%Wells Fargo
Elyse Greenspan
$116 → $117MaintainsEqual-WeightGet Alert
11/01/2024Buy Now7.43%Barclays
Alex Scott
$118 → $119MaintainsEqual-WeightGet Alert
10/10/2024Buy Now6.53%B of A Securities
Jay Cohen
$109 → $118MaintainsNeutralGet Alert
10/10/2024Buy Now4.72%Wells Fargo
Elyse Greenspan
$113 → $116MaintainsEqual-WeightGet Alert
10/09/2024Buy Now17.36%TD Cowen
Daniel Bergman
→ $130Initiates → HoldGet Alert
10/02/2024Buy Now14.65%Piper Sandler
John Barnidge
$121 → $127MaintainsNeutralGet Alert
09/04/2024Buy Now6.53%Barclays
Alex Scott
→ $118Initiates → Equal-WeightGet Alert
08/21/2024Buy Now9.24%Keefe, Bruyette & Woods
Ryan Krueger
$121 → $121MaintainsMarket PerformGet Alert
08/19/2024Buy Now10.14%Morgan Stanley
Nigel Dally
$123 → $122MaintainsEqual-WeightGet Alert
08/13/2024Buy Now7.43%UBS
Brian Meredith
$112 → $119MaintainsNeutralGet Alert
08/12/2024Buy Now2.01%Wells Fargo
Elyse Greenspan
→ $113UpgradeUnderweight → Equal-WeightGet Alert
07/23/2024Buy Now8.33%Citigroup
Michael Ward
$104 → $120MaintainsNeutralGet Alert
07/10/2024Buy Now11.04%Morgan Stanley
Nigel Dally
$120 → $123MaintainsEqual-WeightGet Alert
07/08/2024Buy Now9.24%Keefe, Bruyette & Woods
Ryan Krueger
$118 → $121MaintainsMarket PerformGet Alert
07/02/2024Buy Now15.55%JP Morgan
Jimmy Bhullar
$118 → $128MaintainsNeutralGet Alert
06/28/2024Buy Now27.29%Jefferies
Suneet Kamath
$143 → $141MaintainsBuyGet Alert
05/22/2024Buy Now29.1%Jefferies
Suneet Kamath
$121 → $143UpgradeHold → BuyGet Alert
05/06/2024Buy Now9.24%Piper Sandler
John Barnidge
$125 → $121MaintainsNeutralGet Alert
04/25/2024Buy Now4.72%Evercore ISI Group
Thomas Gallagher
$115 → $116MaintainsUnderperformGet Alert
04/15/2024Buy Now5.62%Morgan Stanley
Nigel Dally
$109 → $117MaintainsEqual-WeightGet Alert
04/11/2024Buy Now-4.31%Wells Fargo
Elyse Greenspan
$100 → $106MaintainsUnderweightGet Alert
04/11/2024Buy Now3.82%Evercore ISI Group
Thomas Gallagher
$104 → $115MaintainsUnderperformGet Alert
04/10/2024Buy Now6.53%Keefe, Bruyette & Woods
Ryan Krueger
$112 → $118MaintainsMarket PerformGet Alert
04/05/2024Buy Now12.85%Piper Sandler
John Barnidge
$114 → $125MaintainsNeutralGet Alert
02/12/2024Buy Now1.11%UBS
Brian Meredith
$108 → $112MaintainsNeutralGet Alert
02/09/2024Buy Now—Raymond James
Wilma Burdis
—DowngradeStrong Buy → Market PerformGet Alert
02/07/2024Buy Now-1.6%Morgan Stanley
Nigel Dally
$105 → $109MaintainsEqual-WeightGet Alert
01/10/2024Buy Now-2.5%UBS
Brian Meredith
$97 → $108MaintainsNeutralGet Alert
01/03/2024Buy Now6.53%JP Morgan
Jimmy Bhullar
$119 → $118DowngradeOverweight → NeutralGet Alert
12/07/2023Buy Now19.17%Raymond James
Wilma Burdis
$125 → $132MaintainsStrong BuyGet Alert
11/15/2023Buy Now-5.21%Morgan Stanley
Nigel Dally
$103 → $105MaintainsEqual-WeightGet Alert
11/02/2023Buy Now-7.01%Morgan Stanley
Nigel Dally
$102 → $103MaintainsEqual-WeightGet Alert
10/06/2023Buy Now7.43%JP Morgan
Jimmy Bhullar
$121 → $119MaintainsOverweightGet Alert
10/05/2023Buy Now-10.63%Deutsche Bank
Cave Montazeri
→ $99Initiates → HoldGet Alert
09/14/2023Buy Now-16.04%Jefferies
Suneet Kamath
$70 → $93UpgradeUnderperform → HoldGet Alert
09/08/2023Buy Now-9.72%RBC Capital
Scott Heleniak
→ $100ReiteratesSector Perform → Sector PerformGet Alert
08/24/2023Buy Now12.85%Raymond James
Wilma Burdis
→ $125UpgradeMarket Perform → Strong BuyGet Alert
08/15/2023Buy Now-16.95%Wells Fargo
Elyse Greenspan
$89 → $92MaintainsUnderweightGet Alert
08/04/2023Buy Now-8.82%Barclays
Tracy Benguigui
$91 → $101MaintainsEqual-WeightGet Alert
08/03/2023Buy Now-9.72%Piper Sandler
John Barnidge
$95 → $100MaintainsNeutralGet Alert
08/03/2023Buy Now-9.72%RBC Capital
Mark Dwelle
$94 → $100MaintainsSector PerformGet Alert
08/02/2023Buy Now-7.92%Morgan Stanley
Nigel Dally
$102 → $102ReiteratesEqual-Weight → Equal-WeightGet Alert
07/25/2023Buy Now-15.14%RBC Capital
Mark Dwelle
→ $94ReiteratesSector Perform → Sector PerformGet Alert
07/17/2023Buy Now-19.65%Wells Fargo
Elyse Greenspan
$82 → $89MaintainsUnderweightGet Alert
07/11/2023Buy Now-17.85%Barclays
Tracy Benguigui
$88 → $91MaintainsEqual-WeightGet Alert
07/07/2023Buy Now-14.24%Piper Sandler
John Barnidge
$86 → $95MaintainsNeutralGet Alert
06/02/2023Buy Now-7.92%Morgan Stanley
Nigel Dally
$105 → $102MaintainsEqual-WeightGet Alert
06/01/2023Buy Now-24.17%Citigroup
Michael Ward
$95 → $84ReiteratesNeutral → NeutralGet Alert
05/15/2023Buy Now-25.97%Wells Fargo
Elyse Greenspan
$84 → $39MaintainsUnderweightGet Alert
05/04/2023Buy Now-19.65%RBC Capital
Mark Dwelle
$99 → $89MaintainsSector PerformGet Alert
05/03/2023Buy Now-5.21%Morgan Stanley
Nigel Dally
$105 → $105MaintainsEqual-WeightGet Alert
04/20/2023Buy Now-10.63%RBC Capital
Mark Dwelle
$110 → $99MaintainsSector PerformGet Alert
04/12/2023Buy Now-5.21%Morgan Stanley
Nigel Dally
$116 → $105MaintainsEqual-WeightGet Alert
04/12/2023Buy Now-20.56%Barclays
Tracy Benguigui
$104 → $88MaintainsEqual-WeightGet Alert
04/04/2023Buy Now2.92%JP Morgan
Jimmy Bhullar
→ $114UpgradeNeutral → OverweightGet Alert
02/13/2023Buy Now-9.72%Wells Fargo
Elyse Greenspan
$97 → $100MaintainsUnderweightGet Alert
02/09/2023Buy Now-0.7%RBC Capital
Mark Dwelle
→ $110Reiterates → Sector PerformGet Alert
02/08/2023Buy Now-4.31%Piper Sandler
John Barnidge
→ $106MaintainsNeutralGet Alert
02/08/2023Buy Now2.92%JP Morgan
Jimmy Bhullar
$118 → $114MaintainsNeutralGet Alert
01/18/2023Buy Now-12.43%Wells Fargo
Elyse Greenspan
$101 → $97MaintainsUnderweightGet Alert
01/10/2023Buy Now2.92%Morgan Stanley
Nigel Dally
$112 → $114MaintainsEqual-WeightGet Alert
01/10/2023Buy Now-5.21%Barclays
Tracy Benguigui
$106 → $105MaintainsEqual-WeightGet Alert
01/09/2023Buy Now-13.33%Goldman Sachs
Alex Scott
$98 → $96DowngradeNeutral → SellGet Alert
12/20/2022Buy Now-4.31%Piper Sandler
John Barnidge
$110 → $106MaintainsNeutralGet Alert
12/16/2022Buy Now-8.82%Wells Fargo
Elyse Greenspan
→ $101DowngradeEqual-Weight → UnderweightGet Alert
11/23/2022Buy Now—Raymond James
Wilma Burdis
—DowngradeStrong Buy → Market PerformGet Alert
11/17/2022Buy Now1.11%Morgan Stanley
Nigel Dally
$111 → $112MaintainsEqual-WeightGet Alert
11/03/2022Buy Now-0.7%RBC Capital
Mark Dwelle
$102 → $110MaintainsSector PerformGet Alert
11/02/2022Buy Now0.21%Morgan Stanley
Nigel Dally
$108 → $111MaintainsEqual-WeightGet Alert
10/14/2022Buy Now-15.14%Barclays
Tracy Benguigui
$95 → $94MaintainsEqual-WeightGet Alert
10/12/2022Buy Now-17.85%Wells Fargo
Elyse Greenspan
$101 → $91MaintainsEqual-WeightGet Alert
10/07/2022Buy Now6.53%JP Morgan
Jimmy Bhullar
$122 → $118MaintainsNeutralGet Alert
10/06/2022Buy Now-7.92%RBC Capital
Mark Dwelle
$107 → $102MaintainsSector PerformGet Alert
09/22/2022Buy Now3.82%Raymond James
Wilma Burdis
→ $115Initiates → Strong BuyGet Alert
09/08/2022Buy Now-28.68%Jefferies
Suneet Kamath
$78 → $79MaintainsUnderperformGet Alert
08/17/2022Buy Now-2.5%Morgan Stanley
Nigel Dally
$103 → $108MaintainsEqual-WeightGet Alert
08/04/2022Buy Now-8.82%Wells Fargo
Elyse Greenspan
$95 → $101MaintainsEqual-WeightGet Alert
07/14/2022Buy Now-14.24%Barclays
Tracy Benguigui
$115 → $95MaintainsEqual-WeightGet Alert
07/11/2022Buy Now1.11%RBC Capital
Mark Dwelle
$125 → $112MaintainsSector PerformGet Alert
07/08/2022Buy Now-9.72%Piper Sandler
John Barnidge
$110 → $100MaintainsNeutralGet Alert
07/06/2022Buy Now-9.72%Evercore ISI Group
Thomas Gallagher
$107 → $100MaintainsUnderperformGet Alert
07/06/2022Buy Now-7.01%Morgan Stanley
Nigel Dally
$120 → $103MaintainsEqual-WeightGet Alert
06/06/2022Buy Now-10.63%Goldman Sachs
Alex Scott
$116 → $99MaintainsNeutralGet Alert
05/27/2022Buy Now-0.7%Piper Sandler
John Barnidge
$118 → $110MaintainsNeutralGet Alert
05/24/2022Buy Now-9.72%Citigroup
Michael Ward
→ $100Initiates → NeutralGet Alert

FAQ

Q

What is the target price for Prudential Financial (PRU) stock?

A

The latest price target for Prudential Financial (NYSE:PRU) was reported by Morgan Stanley on February 28, 2025. The analyst firm set a price target for $128.00 expecting PRU to rise to within 12 months (a possible 15.55% upside). 39 analyst firms have reported ratings in the last year.

Q

What is the most recent analyst rating for Prudential Financial (PRU)?

A

The latest analyst rating for Prudential Financial (NYSE:PRU) was provided by Morgan Stanley, and Prudential Financial maintained their equal-weight rating.

Q

When was the last upgrade for Prudential Financial (PRU)?

A

The last upgrade for Prudential Financial Inc happened on November 14, 2024 when Evercore ISI Group raised their price target to $140. Evercore ISI Group previously had an underperform for Prudential Financial Inc.

Q

When was the last downgrade for Prudential Financial (PRU)?

A

The last downgrade for Prudential Financial Inc happened on February 9, 2024 when Raymond James changed their price target from N/A to N/A for Prudential Financial Inc.

Q

When is the next analyst rating going to be posted or updated for Prudential Financial (PRU)?

A

Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Prudential Financial, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Prudential Financial was filed on February 28, 2025 so you should expect the next rating to be made available sometime around February 28, 2026.

Q

Is the Analyst Rating Prudential Financial (PRU) correct?

A

While ratings are subjective and will change, the latest Prudential Financial (PRU) rating was a maintained with a price target of $136.00 to $128.00. The current price Prudential Financial (PRU) is trading at is $110.77, which is out of the analyst’s predicted range.

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