$26.63
-0.54-1.99%
At close: -
$26.70
0.070.26%
After Hours: 4:12 PM EDT
Comments
Loading...
Wayfair Analyst Ratings and Price Targets | NYSE:W | Benzinga
Wayfair Inc has a consensus price target of $57.14 based on the ratings of 29 analysts. The high is $100 issued by Oppenheimer on August 18, 2023. The low is $28 issued by Citigroup on April 4, 2025. The 3 most-recent analyst ratings were released by UBS, Truist Securities, and Citigroup on April 14, 2025, April 10, 2025, and April 4, 2025, respectively. With an average price target of $39.67 between UBS, Truist Securities, and Citigroup, there's an implied 48.56% upside for Wayfair Inc from these most-recent analyst ratings.
Analyst Firms Making Recommendations1
UBS
Truist Securities
Citigroup
Guggenheim
JP Morgan
1calculated from analyst ratings
Analyst Ratings for Wayfair
| Buy Now | Get Alert | |||||||
|---|---|---|---|---|---|---|---|---|
| 04/14/2025 | Buy Now | 105.99% | UBS | Michael Lasser77% | $60 → $55 | Maintains | Buy | Get Alert |
| 04/10/2025 | Buy Now | 34.83% | Truist Securities | Youssef Squali77% | $53 → $36 | Maintains | Buy | Get Alert |
| 04/04/2025 | Buy Now | 4.87% | Citigroup | Ygal Arounian42% | $58 → $28 | Downgrade | Buy → Neutral | Get Alert |
| 03/10/2025 | Buy Now | 124.72% | Guggenheim | Steven Forbes52% | $60 → $60 | Reiterates | Buy → Buy | Get Alert |
| 03/10/2025 | Buy Now | 87.27% | JP Morgan | Christopher Horvers71% | $63 → $50 | Maintains | Overweight | Get Alert |
| 03/07/2025 | Buy Now | 76.03% | Jefferies | Jonathan Matuszewski51% | $45 → $47 | Upgrade | Hold → Buy | Get Alert |
| 02/24/2025 | Buy Now | 61.05% | RBC Capital | Steven Shemesh64% | $50 → $43 | Maintains | Sector Perform | Get Alert |
| 02/21/2025 | Buy Now | 105.99% | BMO Capital | Brian Pitz61% | $50 → $55 | Maintains | Market Perform | Get Alert |
| 02/21/2025 | Buy Now | 98.5% | Truist Securities | Youssef Squali77% | $55 → $53 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 68.54% | Loop Capital | Laura Champine66% | $55 → $45 | Maintains | Hold | Get Alert |
| 02/21/2025 | Buy Now | 72.28% | Stifel | Mark Kelley83% | $47 → $46 | Maintains | Hold | Get Alert |
| 02/21/2025 | Buy Now | 154.68% | Canaccord Genuity | Maria Ripps70% | $76 → $68 | Maintains | Buy | Get Alert |
| 02/21/2025 | Buy Now | 87.27% | B of A Securities | Curtis Nagle48% | $52 → $50 | Maintains | Neutral | Get Alert |
| 02/21/2025 | Buy Now | 87.27% | Needham | Bernie McTernan61% | $50 → $50 | Reiterates | Buy → Buy | Get Alert |
| 12/16/2024 | Buy Now | 105.99% | Loop Capital | Laura Champine66% | $50 → $55 | Maintains | Hold | Get Alert |
| 11/04/2024 | Buy Now | 72.28% | Deutsche Bank | Lee Horowitz57% | $69 → $46 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 87.27% | RBC Capital | Steven Shemesh64% | $53 → $50 | Maintains | Sector Perform | Get Alert |
| 11/04/2024 | Buy Now | 68.54% | Wedbush | Seth Basham66% | $50 → $45 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 87.27% | BMO Capital | Brian Pitz61% | $58 → $50 | Maintains | Market Perform | Get Alert |
| 11/04/2024 | Buy Now | 102.25% | Citigroup | Ygal Arounian42% | $70 → $54 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 76.03% | Stifel | Mark Kelley83% | $55 → $47 | Maintains | Hold | Get Alert |
| 11/04/2024 | Buy Now | 105.99% | Truist Securities | Youssef Squali77% | $60 → $55 | Maintains | Buy | Get Alert |
| 11/04/2024 | Buy Now | 124.72% | Mizuho | David Bellinger45% | $65 → $60 | Maintains | Outperform | Get Alert |
| 11/04/2024 | Buy Now | 87.27% | Baird | Colin Sebastian76% | $56 → $50 | Maintains | Neutral | Get Alert |
| 11/04/2024 | Buy Now | 87.27% | Needham | Bernie McTernan61% | $60 → $50 | Maintains | Buy | Get Alert |
| 11/01/2024 | Buy Now | 124.72% | Needham | Bernie McTernan61% | $60 → $60 | Reiterates | Buy → Buy | Get Alert |
| 10/28/2024 | Buy Now | 87.27% | Wedbush | Seth Basham66% | $60 → $50 | Maintains | Outperform | Get Alert |
| 10/28/2024 | Buy Now | 135.96% | Piper Sandler | Peter Keith70% | $67 → $63 | Maintains | Overweight | Get Alert |
| 10/23/2024 | Buy Now | 124.72% | Needham | Bernie McTernan61% | → $60 | Reinstates | → Buy | Get Alert |
| 10/22/2024 | Buy Now | 143.45% | UBS | Michael Lasser77% | $70 → $65 | Maintains | Buy | Get Alert |
| 09/26/2024 | Buy Now | 162.17% | Guggenheim | Steven Forbes52% | $70 → $70 | Reiterates | Buy → Buy | Get Alert |
| 09/26/2024 | Buy Now | 105.99% | Loop Capital | Laura Champine66% | $45 → $55 | Maintains | Hold | Get Alert |
| 08/26/2024 | Buy Now | — | Argus Research | John Staszak69% | — | Downgrade | Buy → Hold | Get Alert |
| 08/05/2024 | Buy Now | 91.01% | Barclays | Adrienne Yih62% | $58 → $51 | Maintains | Equal-Weight | Get Alert |
| 08/02/2024 | Buy Now | 135.96% | JP Morgan | Christopher Horvers71% | $80 → $63 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | 98.5% | RBC Capital | Steven Shemesh64% | $65 → $53 | Maintains | Sector Perform | Get Alert |
| 08/02/2024 | Buy Now | 162.17% | Guggenheim | Steven Forbes52% | $80 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 162.17% | Deutsche Bank | Lee Horowitz57% | $87 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 105.99% | Stifel | Mark Kelley83% | $56 → $55 | Maintains | Hold | Get Alert |
| 08/02/2024 | Buy Now | 143.45% | Raymond James | Bobby Griffin69% | $70 → $65 | Maintains | Strong Buy | Get Alert |
| 08/02/2024 | Buy Now | 102.25% | Goldman Sachs | Alexandra Steiger33% | $67 → $54 | Maintains | Neutral | Get Alert |
| 08/02/2024 | Buy Now | 162.17% | Citigroup | Ygal Arounian42% | $85 → $70 | Maintains | Buy | Get Alert |
| 08/02/2024 | Buy Now | 150.94% | Piper Sandler | Peter Keith70% | $91 → $67 | Maintains | Overweight | Get Alert |
| 08/02/2024 | Buy Now | 124.72% | Wedbush | Seth Basham66% | $70 → $60 | Maintains | Outperform | Get Alert |
| 08/02/2024 | Buy Now | 124.72% | Truist Securities | Youssef Squali77% | $70 → $60 | Maintains | Buy | Get Alert |
| 07/26/2024 | Buy Now | 117.23% | Barclays | Adrienne Yih62% | $60 → $58 | Maintains | Equal-Weight | Get Alert |
| 07/24/2024 | Buy Now | 162.17% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 06/21/2024 | Buy Now | 87.27% | Loop Capital | Laura Champine66% | $60 → $50 | Maintains | Hold | Get Alert |
| 05/16/2024 | Buy Now | 180.9% | Needham | Anna Andreeva49% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 05/16/2024 | Buy Now | 210.86% | Argus Research | John Staszak69% | → $83 | Upgrade | Hold → Buy | Get Alert |
| 05/13/2024 | Buy Now | 237.08% | Morgan Stanley | Simeon Gutman68% | $85 → $90 | Maintains | Overweight | Get Alert |
| 05/06/2024 | Buy Now | 143.45% | RBC Capital | Steven Shemesh64% | $61 → $65 | Maintains | Sector Perform | Get Alert |
| 05/03/2024 | Buy Now | 162.17% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 05/03/2024 | Buy Now | 117.23% | TD Cowen | John Blackledge63% | $55 → $58 | Maintains | Hold | Get Alert |
| 05/03/2024 | Buy Now | 105.99% | Bernstein | Nikhil Devnani71% | $50 → $55 | Maintains | Market Perform | Get Alert |
| 05/03/2024 | Buy Now | 128.46% | BMO Capital | Brian Pitz61% | $57 → $61 | Maintains | Market Perform | Get Alert |
| 05/03/2024 | Buy Now | 162.17% | Truist Securities | Youssef Squali77% | $63 → $70 | Maintains | Buy | Get Alert |
| 05/03/2024 | Buy Now | 240.82% | Piper Sandler | Peter Keith70% | $88 → $91 | Reiterates | Overweight → Overweight | Get Alert |
| 05/02/2024 | Buy Now | 180.9% | Needham | Anna Andreeva49% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 04/24/2024 | Buy Now | 105.99% | TD Cowen | John Blackledge63% | $50 → $55 | Maintains | Hold | Get Alert |
| 04/22/2024 | Buy Now | 162.17% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 04/10/2024 | Buy Now | 195.88% | Deutsche Bank | Lee Horowitz57% | $63 → $79 | Maintains | Buy | Get Alert |
| 04/04/2024 | Buy Now | 199.63% | Evercore ISI Group | Oliver Wintermantel53% | $65 → $80 | Upgrade | In-Line → Outperform | Get Alert |
| 04/02/2024 | Buy Now | 143.45% | Loop Capital | Laura Champine66% | $55 → $65 | Maintains | Hold | Get Alert |
| 03/28/2024 | Buy Now | 218.35% | Citigroup | Ygal Arounian42% | $73 → $85 | Maintains | Buy | Get Alert |
| 03/25/2024 | Buy Now | 199.63% | Morgan Stanley | Simeon Gutman68% | $80 → $80 | Reiterates | Overweight → Overweight | Get Alert |
| 03/19/2024 | Buy Now | 169.66% | Mizuho | David Bellinger45% | → $72 | Initiates | → Buy | Get Alert |
| 02/23/2024 | Buy Now | 162.17% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 02/23/2024 | Buy Now | 229.59% | Piper Sandler | Peter Keith70% | $93 → $88 | Reiterates | Overweight → Overweight | Get Alert |
| 02/23/2024 | Buy Now | 173.41% | Citigroup | Ygal Arounian42% | $80 → $73 | Maintains | Buy | Get Alert |
| 02/23/2024 | Buy Now | 132.21% | RBC Capital | Steven Shemesh64% | $55 → $62 | Maintains | Sector Perform | Get Alert |
| 02/23/2024 | Buy Now | 124.72% | Evercore ISI Group | Oliver Wintermantel53% | $55 → $60 | Maintains | In-Line | Get Alert |
| 02/23/2024 | Buy Now | 199.63% | Canaccord Genuity | Maria Ripps70% | → $80 | Reiterates | Buy → Buy | Get Alert |
| 02/23/2024 | Buy Now | 135.96% | Truist Securities | Youssef Squali77% | $65 → $63 | Maintains | Buy | Get Alert |
| 02/22/2024 | Buy Now | 180.9% | Needham | Anna Andreeva49% | $75 → $75 | Reiterates | Buy → Buy | Get Alert |
| 02/16/2024 | Buy Now | 162.17% | Wedbush | Seth Basham66% | $70 → $70 | Reiterates | Outperform → Outperform | Get Alert |
| 02/16/2024 | Buy Now | 143.45% | Raymond James | Bobby Griffin69% | → $65 | Upgrade | Market Perform → Strong Buy | Get Alert |
| 02/14/2024 | Buy Now | 143.45% | Truist Securities | Youssef Squali77% | $70 → $65 | Maintains | Buy | Get Alert |
| 01/22/2024 | Buy Now | 162.17% | Truist Securities | Youssef Squali77% | $67 → $70 | Maintains | Buy | Get Alert |
| 01/16/2024 | Buy Now | 199.63% | Morgan Stanley | Simeon Gutman68% | $60 → $80 | Upgrade | Equal-Weight → Overweight | Get Alert |
| 01/09/2024 | Buy Now | 113.48% | BMO Capital | Brian Pitz61% | → $57 | Initiates | → Market Perform | Get Alert |
| 01/09/2024 | Buy Now | 105.99% | Stifel | Mark Kelley83% | $52 → $55 | Maintains | Hold | Get Alert |
| 01/04/2024 | Buy Now | 124.72% | Barclays | Adrienne Yih62% | $85 → $60 | Maintains | Equal-Weight | Get Alert |
| 11/16/2023 | Buy Now | 105.99% | Deutsche Bank | Lee Horowitz57% | → $55 | Initiates | → Buy | Get Alert |
| 11/03/2023 | Buy Now | 105.99% | RBC Capital | Steven Shemesh64% | $73 → $55 | Maintains | Sector Perform | Get Alert |
| 11/03/2023 | Buy Now | 143.45% | Guggenheim | Steven Forbes52% | $100 → $65 | Maintains | Buy | Get Alert |
| 11/02/2023 | Buy Now | 173.41% | Piper Sandler | Peter Keith70% | $114 → $73 | Maintains | Overweight | Get Alert |
| 11/02/2023 | Buy Now | 124.72% | Morgan Stanley | Simeon Gutman68% | $90 → $60 | Maintains | Equal-Weight | Get Alert |
| 11/02/2023 | Buy Now | 180.9% | Stephens & Co. | Nicholas Zangler47% | $105 → $75 | Maintains | Overweight | Get Alert |
| 11/02/2023 | Buy Now | 143.45% | Wedbush | Seth Basham66% | $80 → $65 | Maintains | Outperform | Get Alert |
| 11/01/2023 | Buy Now | 180.9% | Needham | Anna Andreeva49% | $100 → $75 | Maintains | Buy | Get Alert |
| 10/17/2023 | Buy Now | 91.01% | Stifel | Mark Kelley83% | → $51 | Initiates | → Hold | Get Alert |
| 10/16/2023 | Buy Now | 87.27% | Loop Capital | Laura Champine66% | → $50 | Upgrade | Sell → Hold | Get Alert |
| 10/09/2023 | Buy Now | 199.63% | Wedbush | Seth Basham66% | $100 → $80 | Maintains | Outperform | Get Alert |
| 09/22/2023 | Buy Now | 143.45% | Bernstein | Nikhil Devnani71% | $60 → $65 | Upgrade | Underperform → Market Perform | Get Alert |
| 09/12/2023 | Buy Now | 124.72% | Loop Capital | Laura Champine66% | $65 → $60 | Maintains | Sell | Get Alert |
| 09/08/2023 | Buy Now | 199.63% | Evercore ISI Group | Oliver Wintermantel53% | $88 → $80 | Maintains | In-Line | Get Alert |
| 08/18/2023 | Buy Now | 274.53% | Oppenheimer | Brian Nagel69% | $70 → $100 | Maintains | Outperform | Get Alert |
| 08/14/2023 | Buy Now | 274.53% | Guggenheim | Steven Forbes52% | → $100 | Reiterates | Buy → Buy | Get Alert |
| 08/14/2023 | Buy Now | 180.9% | Goldman Sachs | Alexandra Steiger33% | $62 → $75 | Maintains | Neutral | Get Alert |
FAQ
What is the target price for Wayfair (W) stock?
The latest price target for Wayfair (NYSE:W) was reported by UBS on April 14, 2025. The analyst firm set a price target for $55.00 expecting W to rise to within 12 months (a possible 105.99% upside). 61 analyst firms have reported ratings in the last year.
What is the most recent analyst rating for Wayfair (W)?
The latest analyst rating for Wayfair (NYSE:W) was provided by UBS, and Wayfair maintained their buy rating.
When was the last upgrade for Wayfair (W)?
The last upgrade for Wayfair Inc happened on March 7, 2025 when Jefferies raised their price target to $47. Jefferies previously had a hold for Wayfair Inc.
When was the last downgrade for Wayfair (W)?
The last downgrade for Wayfair Inc happened on April 4, 2025 when Citigroup changed their price target from $58 to $28 for Wayfair Inc.
When is the next analyst rating going to be posted or updated for Wayfair (W)?
Analysts arrive at stock ratings after doing extensive research, which includes going through public financial statements, talking to executives and customers of Wayfair, and listening in to earnings conference calls. Most analysts do this every three months, so you should get 4 ratings per company per firm each year. The last rating for Wayfair was filed on April 14, 2025 so you should expect the next rating to be made available sometime around April 14, 2026.
Is the Analyst Rating Wayfair (W) correct?
While ratings are subjective and will change, the latest Wayfair (W) rating was a maintained with a price target of $60.00 to $55.00. The current price Wayfair (W) is trading at is $26.70, which is out of the analyst’s predicted range.
Browse analyst ratings and price targets on all stocks.