Dave Portnoy: DraftKings, FanDuel Will Knock Each Other Out As Barstool Sportsbook Focuses On Loyalty
A leader in the sports betting space could be a long-term winner with a unique approach to acquiring and retaining customers.
Marketing Approach: Barstool Sportsbook, which is partially owned by Penn National Gaming (NASDAQ: PENN), utilizes a rent vs. buy strategy.