Former Microsoft Employee Lands $300K Investment From Lori Greiner For Houseplant Health Startup 'Flora' On 'Shark Tank'
De, a former Microsoft employee, founded Flora in 2022. The company offers a soil meter and an accompanying app that notifies users about their houseplants' health. Despite initial skepticism from the judges, De secured the investment by using a combination of equity, advisory shares, and a royalty per unit sold.