Surfside's Cannabis Advertising Platform Has New Measurement & Targeting Features, Here Are The Details

Surfside Solutions Inc. announced on Tuesday the availability of expanded capabilities for enterprise-level cannabis businesses looking to fully connect their advertising channels in one central marketing platform to drive better performance and more transparent attribution.

Why It Matters?

With these updates, the Surfside Platform now supports the entire marketing funnel from measurement to activation, making it easy to cross-target customers from search to programmatic display ads, measuring and optimizing based on Return on Ad Spend.

Moreover, the additional features allow advertisers to create holistic marketing campaigns through the audience creation and activation process so businesses can manage the content, frequency and flow of information to existing and potential customers across all media channels, reducing media cannibalization and creating fluidity between devices and advertising partners.

Michael Blanche, co-founder at Surfside, called the move "an "important milestone."

The company's mission is to "connect with consumers across the entire marketing funnel and create a single source of truth across all of their media channels and vendors," he added.

Surfside also bolstered its services with the addition of SURF Studio, an in-house design agency to support search, SEO and digital media needs through data-driven ad creative and landing pages.

What's Next?

"We see agencies, brands, and retailers all using The Surfside Platform as the central foundation for the rest of their marketing stack to unlock the full potential of their first-party data," Blanche said.

Related News

• Surfside's Cannabis Advertising Platform Available In Canada
• Surfside Solutions Acquires Data-Led Cannabis Audience Platform Good Harvest Co
• EXCLUSIVE: Surfside Launches Retail Intelligence Targeting For Inventory-Level Ad Campaigns

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