Ayr Wellness Inc. AYRWF AYR announced the beginning of its second annual “12 Days of Giving” campaign. The campaign will run through December 16th, 2022, and proceeds will benefit those negatively impacted by cannabis prohibition.
Beginning November 5th, Ayr-owned retail locations will be donating $1.12 per transaction to Ayr’s two partner organizations: Freedom Grow and the Minorities for Medical Marijuana Project Clean Slate initiative. The company is targeting a goal of $100,000 in donations, which will support the families of cannabis prisoners during the holiday season and help fund ongoing support for advocacy and expungement of non-violent cannabis offenses.
“Ayr’s ‘12 Days of Giving’ initiative aims to reinforce our commitment to being a force for good by activating twelve days of charitable giving across our retail footprint,” said David Goubert, president of Ayr. “This marks Ayr’s second year of the program, which is poised to directly benefit the families of those who have been incarcerated for cannabis offenses. We hope that this initiative will inspire an ecosystem of giving for our customers and employees, ultimately benefiting those negatively impacted by the War on Drugs, a core focus of our changing legacies pillar.”
Khari Edwards, head of corporate social responsibility at Ayr, stated: “Our partnership with Freedom Grow allows us to help brighten up the holiday season for those who are often overlooked in discussions about the harmful effects of prohibition – the families and children of offenders, many of whom have to scramble to make ends meet while their loved one is away. Combining this with our support of Minorities for Medical Marijuana’s Project Clean Slate, which provides expungement and wrap-around services across the country, allows us to take a more holistic approach to advocacy this holiday season.”
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Photo by Richard T on Unsplash
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