Cannabis Brand Toast Rings In New Year With Expansion

Source: Toast

Following its successful entrance into the Massachusetts market in July through a partnership with TILTHoldings Inc. TILT TLLTF, preroll brand Toast will launch next year in Pennsylvania and Ohio.

Toast Co-Founder and CEO Punit Seth describes Massachusetts as a “brand-hungry market” that encourages competition because of its limitation on the number of retailers that can operate in the state.

“Stores are excited to bring in new brands,” Seth said. “We have the opportunity to educate and shape the narrative on legal cannabis in Massachusetts. There’s a lot of demand for cannabis, but they’re not as well-versed as the California consumer. Brands have the responsibility to educate the consumer on what quality cannabis is. It’s made it a very exciting market to be in.”

Prerolls To Suit All Tastes

Toast offers prerolls to satisfy everyone from the cannacurious to the cannabis connoisseur: 

• Toast Slices contain 100% flower rolled in hemp paper and topped with a specially designed filter to smooth the smoke. Toast Slices are available in two varieties: Toast Original, which has a 2:1 CBD:THC blend, and Toast Reserve, which has a 1:1 CBD: THC blend. Both are available two- or five-packs.
• Toast Classic features some of the most coveted and potent strains on the market chosen for their terpene profile and euphoric effect. Toast Classic is available in 0.5 grams and 1 gram in sativa, indica and hybrid varieties.
• Toast Infused is produced with a proprietary manufacturing process to ensure a smooth burn every time. Each 1.2-gram preroll is 100% flower containing a range of major and minor cannabinoids, distillate and terpenes. 

“The thought is that there’s a pre roll for everyone,” Seth said. “Consumers like variety — both in genetics and form factor. Our goal is to provide that.”

Toast uses a scorecard when it’s evaluating entering a new market. While it weighs a variety of factors, 40% of its decision is based on finding the right partner. Toast selected TILT because both companies’ visions and values align. 

“TILT is the only MSO I know that has bought into brands,” Seth said. “They’ve developed their organization to launch, curate and nurture brands. They have the right infrastructure and the right people. When we go to market — specifically in Massachusetts — TILT feels like an extended part of the Toast team.”

Featured photo by Nick Harsell on Unsplash

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