What's Going On With Alphabet's (GOOG) Stock Today - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

The U.S. Justice Department prepared to slap a lawsuit on Alphabet Inc’s GOOG GOOGL Google by January 24 regarding its dominance over the digital advertising market.
The DOJ will likely file the case in federal court before the end of the week, Bloomberg reports.
The lawsuit will mark the DOJ’s second monopoly case against the most influential player commanding the $278.6 billion U.S. digital-ad market and the $626.86 billion global digital ad market.
The lawsuit would also mark the fifth major case in the U.S. challenging the company’s business practices.
State attorneys general have filed three separate antitrust suits against Google for allegedly dominating the markets for online search, advertising technology, and apps on the Android mobile platform.
Google argued that the market for online advertising is crowded and competitive with players like Amazon.com Inc AMZN, Meta Platforms Inc META, and Microsoft Corp MSFT.
The DOJ’s scrutiny of Google’s control of the ad tech market goes back to the Trump administration.
Meta created a Variance Reduction System (VRS) to help advance the equitable distribution of Facebook ads under a settlement with the DOJ.
After more than a year of collaboration with the DOJ, Meta launched the VRS in the U.S. for housing ads.
Over the coming year, Meta will extend its use to U.S. employment and credit ads.
Price Action: GOOG shares traded lower by 1.21% at $99.98 in the premarket on the last check Friday.

DOJ Likely To Take Action Against Google For Influencing Online Ad Market