After the overwhelming success of last year's event, the Benzinga Cannabis Capital Conference is returning to Miami beach April 11-12, 2023 with events simultaneously taking place on two stages at Miami Beach’s historic Fontainebleau Hotel.
As part of celebrating individuals, entrepreneurs, and organizations doing amazing things in the cannabis industry, Benzinga has invited Gina Collins, chief marketing officer and Brand Strategist of Trulieve Cannabis Corp. TCNNF.
Collins, who once worked for Coca-Cola KO and who brings her background in leading CPG marketing strategies to the cannabis industry. She will talk about how cannabis brands can identify buyer personas in a turbulent market.
An Expert Strategist
Collins has been involved in the launching of a carefully segmented cannabis line of edibles and concentrates called “Muse.”
“Everybody has a muse and for many, it’s cannabis,” Collins said in a press release. “With premium, mind-expanding concentrates and cartridges, Muse awakens your creativity, giving you permission to let go and give in to inspiration. We free your mind so you can tap into the depths of your creativity without reservation.”
Collins has also worked on community-building initiatives around brands. In 2021, Trulieve announced initiatives in support of LGBTQ+ communities. Trulieve partnered with Metro Inclusive Health and Florida PRIDE events, to work with local organizations. “We are proud of our efforts to create a safe, welcoming, and supportive environment for members of the LGBTQ+ community and beyond,” Collins said.
Come and meet Gina Collins in person and other extraordinary cannabis executives, investors, and entrepreneurs. Let’s network and learn together.
Join us in April at the Benzinga Cannabis Capital Conference and stay at Miami Beach’s historic Fontainebleau Hotel. Don't miss out on a chance to hear about future market forecasts and worldly advice on investing and finance from those embedded in the cannabis industry.
Buy your tickets HERE before prices go up. Book your room HERE.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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