Who Wants a Baby Brand? Buy Buy Baby Ignites Bidding Frenzy as Bed Bath & Beyond Wobbles

Bed Bath & Beyond Inc's BBBYQ baby gear unit, Buy Buy Baby, has attracted interest from at least two bidders amid expected business dissolution after the retailer declared bankruptcy.
BBBYQ has planned to auction off its assets and keep some of its business alive.
An anonymous bidder expressed interest in buying Buy Buy Baby as a going concern and wants to keep about 75% of its stores open, CNBC reported.
As per the report, the unnamed bidder sought an additional $50 million in capital alongside its current financial sponsor to support its bid.
Another interested bidder is Babylist, a direct-to-consumer baby registry website, that wants to buy the trademark and domain.
Although, as of now, there are no interested parties to buy the Bed Bath banner and keep its stores open, some bidders are reportedly interested in buying BBBYQ's digital assets.
Earlier in 2022 too, Buy Buy Baby drew interest from potential buyers, including activist investor Ryan Cohen, co-founder of Chewy Inc CHWY and chairperson of GameStop Corp GME, who termed the business unit being 'worth several billion dollars.'
Price Action: BBBYQ shares closed lower by 2.54% at $0.25 on Friday.