Acclaimed Cypress Hill rapper B Real, also known as Dr. Greenthumb, is set to take the Michigan cannabis market by storm. The legendary hip hop artist has launched a line of high-quality cannabis flower under his own brand, Dr. Greenthumb's, showcasing the state's revered legacy cannabis farms. This unique offering is poised to provide consumers with hand-picked, quality cannabis that pays homage to the true essence of the plant.
The unveiling of Dr. Greenthumb's cannabis flower line, marked on June 10th, will run concurrently with the Spark in the Park Music Festival in Ypsilanti, Michigan, where B Real is set to perform. A 'meet and greet' event for fans is also scheduled at the House of Dank in Ypsilanti, providing an opportunity to engage with the artist and potentially sample the new line of products.
Dr. Greenthumb's flower line is characterized by three categories: Loyal, Legacy, and Unapologetic. Each category represents B Real's commitment to quality cannabis while being mindful of various price points. The "Loyal" range represents his commitment to quality cannabis at an affordable price, "Legacy" pays tribute to the farms maintaining their authenticity over the decades, and "Unapologetic" caters to the customer seeking the highest quality cannabis, irrespective of cost.
The brand prides itself on its commitment to transparency. All cannabis for Dr. Greenthumb's flower line is sourced from vetted small-batch cannabis farms renowned for their quality, authenticity, and rich connections to the cannabis culture. B Real and his team have personally visited and reviewed each partner farm, ensuring the high standards set by the brand are met. Unlike other brands that often obscure the origin of their product, Dr. Greenthumb's proudly showcases its partner gardens, shedding light on their unique stories.
The rigorous selection process for Dr. Greenthumb's flower line is rooted in B Real's personal preferences and commitment to quality. Each batch of flower is reviewed and graded based on stringent criteria. Any product that doesn't pass B Real's 'garbage can test' is discarded, ensuring only the highest quality product is offered to customers.
In a move that breaks industry norms, Dr. Greenthumb's documents its selection process, making it accessible to customers through a QR code on each product's packaging. This step facilitates real-time buying decisions, as customers can learn about the farms behind their purchases, thereby promoting support for these cultivators.
With the launch of Dr. Greenthumb's flower line, B Real is on a mission to honor the legacy of cannabis and ensure that original cultivators have their rightful place in the industry. As B Real poignantly remarks, "I want to do my part to help the growers who love and respect the plant."
The Dr. Greenthumb's flower line will retail between $20 to $40, depending on the flower category.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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