Fan Of Luxury Perfumes? Coty Partners With Marni To Target Asia, Europe: Fragrance Line To Extend Beyond 2040

Coty Inc. COTY on Tuesday inked a long-term agreement with Italian luxury fashion brand Marni, further reinforcing its alliance with OTB Group.

This new agreement solidifies Coty’s commitment to strengthening its presence in the luxury fragrance segment.

Marni is recognized in the fashion industry, with particular brand strength in Asia and Europe.

Under the licensing agreement, the company plans to develop, produce, and distribute a line of fragrances and beauty products beyond 2040.

“This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets,” Sue Nabi, Coty’s CEO, said.

The first offering under this licensing agreement is expected to launch in 2026.

On Feb. 1, Coty renewed its license agreement with bruno banani for over twenty years.

Coty and bruno banani plan to attract more younger consumers and capitalize on the significant white space opportunity of scented care over the next twenty years.

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Price Action: COTY shares closed higher by 1.07% to $12.23 on Monday. 

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