Revenant Holdings, founded by NFL legends Jim McMahon and Kyle Turley, introduced a nationwide smokable hemp line of indoor-grown THC products at the second annual Revenant Golf Classic, BloomCon, a cannabis industry wellness event in Las Vegas.
Revenant Holdings used the athletes’ NFL platform to launch the new line of products produced in collaboration with Texas-based Trinity Hemp company.
The NFL media convention at Mandalay Bay Hotel and Casino welcomed several former NFL superstars promoting their company and products in the growing cannabis space.
See also: NFL Legend Jim McMahon To Focus On Cannabis Advocacy During Super Bowl Week Event
McMahon, a Chicago Bears icon and 1985 Super Bowl champ, promoted the launch of Revenant's new hemp products made with smokable THC hemp flower, available in all 50 states.
“We’ve been misinformed for too long about the benefits of the cannabis plant and we want people to experience what we have, that can happen nationwide now with hemp,” McMahon said in a press release Wednesday.
McMahon and Turley urged the NFL to stop testing players for marijuana.
Last year, the NFL and its players’ union announced they were teaming up to fund two research grants worth over $500,000 each to fund independent studies on the therapeutic benefits of CBD (cannabinoids) as a pain treatment alternative to opioids for players with concussions.
In February 2022, the NFL awarded $1 million in a grant to two teams of medical researchers to study the effects of CBD on pain management and neuroprotection from concussion among elite football players.
See also: Majority Of NFL Players Use Cannabis, Chiefs’ Travis Kelce Explains How They Pass Drug Tests
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