Harley-Davidson

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

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Harley-Davidson&#39;s Q4 2024 financial results: revenue of $430.89M, down 34.7% from last year, and EPS of $(0.93) missing analyst consensus of $(0.66). Stock price dropped 4.38%. Outlook for FY25: flat revenue, down 5%, and operating income margin of 7.0%-8.0%.

Harley-Davidson Struggles With Sales Drop In Q4, But New Touring Models Boost Market Share

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