Nike Option Alert: May 16 $77.5 Calls Sweep (44) near the Bid: 1029 vs 1380 OI; Earnings 3/20 After Close [est] 

Nike Option Alert: May 16 $77.5 Calls Sweep (44) near the Bid: 1029 @ $5.001 vs 1380 OI; Earnings 3/20 After Close [est] Ref=$77.105

Nike Option Alert: Aug 15 $80 Calls at the Bid: 1000 vs 181 OI; Earnings 3/20 After Close [est] 

Nike Option Alert: Aug 15 $80 Calls at the Bid: 1000 @ $5.66 vs 181 OI; Earnings 3/20 After Close [est] Ref=$76.195

Nike (NYSE:NKE) Stock

Nike

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

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Nike Inc

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/28/25</td>
<td>$150.00</td>
<td>$26.9K</td>
<td>5.4K</td>
<td>16.6K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/28/25</td>
<td>$141.00</td>
<td>$81.2K</td>
<td>580</td>
<td>1.1K</td>
</tr>
<tr>
<td>FND</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$85.00</td>
<td>$120.0K</td>
<td>336</td>
<td>1.1K</td>
</tr>
<tr>
<td>MODG</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>08/15/25</td>
<td>$7.50</td>
<td>$54.0K</td>
<td>164</td>
<td>713</td>
</tr>
<tr>
<td>LOW</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>02/21/25</td>
<td>$245.00</td>
<td>$34.1K</td>
<td>1.6K</td>
<td>468</td>
</tr>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>08/15/25</td>
<td>$700.00</td>
<td>$63.7K</td>
<td>4.5K</td>
<td>315</td>
</tr>
<tr>
<td>MELI</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/16/26</td>
<td>$2500.00</td>
<td>$25.2K</td>
<td>39</td>
<td>272</td>
</tr>
<tr>
<td>JD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$40.00</td>
<td>$28.5K</td>
<td>3.4K</td>
<td>174</td>
</tr>
<tr>
<td>SFIX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$3.00</td>
<td>$27.8K</td>
<td>445</td>
<td>105</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$85.00</td>
<td>$27.5K</td>
<td>3.6K</td>
<td>72</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option trade with bullish sentiment. It expires in 7 day(s) on February 28, 2025. Parties traded 106 contract(s) at a $150.00 strike. The total cost received by the writing party (or parties) was $26.9K, with a price of $254.0 per contract. There were 5458 open contracts at this strike prior to today, and today 16646 contract(s) were bought and sold. 
• Regarding PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we observe a call option trade with bearish sentiment. It expires in 7 day(s) on February 28, 2025. Parties traded 700 contract(s) at a $141.00 strike. The total cost received by the writing party (or parties) was $81.2K, with a price of $116.0 per contract. There were 580 open contracts at this strike prior to today, and today 1118 contract(s) were bought and sold. 
• For FND (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FND#NYSE">FND</a>), we notice a put option sweep that happens to be bullish, expiring in 84 day(s) on May 16, 2025. This event was a transfer of 300 contract(s) at a $85.00 strike. This particular put needed to be split into 26 different trades to become filled. The total cost received by the writing party (or parties) was $120.0K, with a price of $400.0 per contract. There were 336 open contracts at this strike prior to today, and today 1118 contract(s) were bought and sold. 
• For MODG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MODG#NYSE">MODG</a>), we notice a call option trade that happens to be neutral, expiring in 175 day(s) on August 15, 2025. This event was a transfer of 373 contract(s) at a $7.50 strike. The total cost received by the writing party (or parties) was $54.0K, with a price of $145.0 per contract. There were 164 open contracts at this strike prior to today, and today 713 contract(s) were bought and sold. 
• For LOW (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>), we notice a put option sweep that happens to be bullish, is expiring today. Parties traded 99 contract(s) at a $245.00 strike. This particular put needed to be split into 9 different trades to become filled. The total cost received by the writing party (or parties) was $34.1K, with a price of $345.0 per contract. There were 1684 open contracts at this strike prior to today, and today 468 contract(s) were bought and sold. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a call option sweep with bearish sentiment. It expires in 175 day(s) on August 15, 2025. Parties traded 148 contract(s) at a $700.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $63.7K, with a price of $431.0 per contract. There were 4552 open contracts at this strike prior to today, and today 315 contract(s) were bought and sold. 
• Regarding MELI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MELI#NASDAQ">MELI</a>), we observe a call option trade with neutral sentiment. It expires in 329 day(s) on January 16, 2026. Parties traded 1 contract(s) at a $2500.00 strike. The total cost received by the writing party (or parties) was $25.2K, with a price of $25240.0 per contract. There were 39 open contracts at this strike prior to today, and today 272 contract(s) were bought and sold. 
• For JD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>), we notice a call option sweep that happens to be bearish, expiring in 84 day(s) on May 16, 2025. This event was a transfer of 50 contract(s) at a $40.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $28.5K, with a price of $573.0 per contract. There were 3414 open contracts at this strike prior to today, and today 174 contract(s) were bought and sold. 
• Regarding SFIX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SFIX#NASDAQ">SFIX</a>), we observe a call option sweep with bearish sentiment. It expires in 329 day(s) on January 16, 2026. Parties traded 105 contract(s) at a $3.00 strike. This particular call needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $27.8K, with a price of $265.0 per contract. There were 445 open contracts at this strike prior to today, and today 105 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a put option sweep that happens to be bearish, expiring in 28 day(s) on March 21, 2025. This event was a transfer of 30 contract(s) at a $85.00 strike. This particular put needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $27.5K, with a price of $915.0 per contract. There were 3668 open contracts at this strike prior to today, and today 72 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

MELI

MODG

Citigourp Global Markets 2% Protected Notes Linked To The Djia

SFIX

TSLA

10 Consumer Discretionary Stocks Whale Activity In Today's Session

Across the recent three months, 29 analysts have shared their insights on Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), expressing a variety of opinions spanning from bullish to bearish.
The following table encapsulates their recent ratings, offering a glimpse into the evolving sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">9</td>
<td align="right">7</td>
<td align="right">13</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">7</td>
<td align="right">4</td>
<td align="right">9</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have set 12-month price targets for Nike, revealing an average target of $84.62, a high estimate of $110.00, and a low estimate of $70.00. A 4.23% drop is evident in the current average compared to the previous average price target of $88.36. 
<img src="https://www.benzinga.com/files/images/story/2025/1739966443_0.png" alt="price target chart" />
<h2>Understanding Analyst Ratings: A Comprehensive Breakdown</h2>
The perception of Nike by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Robert Drbul</td>
<td>Guggenheim</td>
<td>Maintains</td>
<td>Buy</td>
<td>$110.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$84.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>Paul Lejuez</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$72.00</td>
<td>$102.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Simeon Siegel</td>
<td>BMO Capital</td>
<td>Raises</td>
<td>Outperform</td>
<td>$95.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Anna Andreeva</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Overweight</td>
<td>$90.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$73.00</td>
</tr>
<tr>
<td>Jonathan Komp</td>
<td>Baird</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$105.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Jim Duffy</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$75.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$90.00</td>
<td>$97.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$70.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$90.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$74.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Raises</td>
<td>Buy</td>
<td>$84.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$90.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$84.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$93.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$92.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Michael Binetti</td>
<td>Evercore ISI Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$97.00</td>
<td>$105.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Lowers</td>
<td>Buy</td>
<td>$82.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$93.00</td>
<td>$96.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$79.00</td>
<td>$81.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$80.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$95.00</td>
<td>$100.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$77.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Announces</td>
<td>Buy</td>
<td>$84.00</td>
<td>-</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Nike. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts unravel qualitative evaluations for stocks, ranging from 'Outperform' to 'Underperform'. These ratings offer insights into expectations for the relative performance of Nike compared to the broader market.</li>
<li>Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.</li>
</ul>
Capture valuable insights into Nike's market standing by understanding these analyst evaluations alongside pertinent financial indicators. Stay informed and make strategic decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/NKE/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Nike analyst ratings.</a>
<h2>Delving into Nike's Background</h2>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Unraveling the Financial Story of Nike</h3>
Market Capitalization Highlights: Above the industry average, the company's market capitalization signifies a significant scale, indicating strong confidence and market prominence.
Revenue Challenges: Nike's revenue growth over 3 months faced difficulties. As of 30 November, 2024, the company experienced a decline of approximately -7.72%. This indicates a decrease in top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Nike's net margin excels beyond industry benchmarks, reaching 9.41%. This signifies efficient cost management and strong financial health.
Return on Equity (ROE): Nike's ROE surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 8.31% ROE, the company effectively utilizes shareholder equity capital.
Return on Assets (ROA): Nike's ROA surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 3.07% ROA, the company effectively utilizes its assets for optimal returns.
Debt Management: Nike's debt-to-equity ratio is notably higher than the industry average. With a ratio of 0.86, the company relies more heavily on borrowed funds, indicating a higher level of financial risk.
<h2>Analyst Ratings: What Are They?</h2>
Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter. 
Analysts may supplement their ratings with predictions for metrics like growth estimates, earnings, and revenue, offering investors a more comprehensive outlook. However, investors should be mindful that analysts, like any human, can have subjective perspectives influencing their forecasts.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Ratings

Breaking Down Nike: 29 Analysts Share Their Views

Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) shares are trading higher on Tuesday. The company has announced the launch of NikeSKIMS, a new brand developed in collaboration with SKIMS, for <a target="_blank" href="https://www.benzinga.com//node/43784720" rel="noreferrer noopener">the global fitness and activewear industry.</a>
Skims is an American shapewear and clothing brand <a target="_blank" href="https://skims.com/en-in/pages/about" rel="noreferrer noopener">co-founded </a>by&nbsp;Kim Kardashian.
This partnership merges Nike&#8217;s innovation and athlete insights with SKIMS&#8217; focus on body inclusivity, particularly for activewear for women. The brand intends to deliver training apparel, footwear, and accessories designed to meet the needs of women athletes worldwide.
NikeSKIMS will debut its first collection this spring in the U.S. at select retail locations and online at nike.com/NikeSKIMS.
The brand will expand globally in 2026, reaching new markets and retail locations, including wholesale partners.
The product line will be available in extended sizing, ensuring that more women athletes can benefit from the brand&#8217;s offerings.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/02/43781179/joby-vs-archer-vs-blade-which-evtol-stock-is-ready-for-takeoff" rel="noreferrer noopener">Joby Vs. Archer Vs. Blade: Which eVTOL Stock Is Ready For Takeoff?</a>
&#8220;We&#8217;re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,&#8221; says Heidi O&#8217;Neill, President of Consumer, Product &amp; Brand, NIKE, Inc. &#8220;This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation.&#8221;
SKIMS CEO Jens Grede echoed the sentiment, noting that the partnership combines SKIMS&#8217; commitment to body confidence with Nike&#8217;s athletic excellence, creating a new standard in activewear.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, NKE stock has lost over 27% in the past year. Investors can gain exposure to the stock via&nbsp;VanEck ETF Trust VanEck Morningstar Wide Moat Value ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/MVAL#BATS">MVAL</a>).
Price Action: NKE shares are trading higher by 4.07% to $76.02 at last check Tuesday. 
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/01/42944268/why-intel-airbnb-joby-aviation-are-among-jpmorgans-short-ideas" target="_blank" rel="noreferrer noopener">Why Intel, Airbnb, Joby Aviation Are Among JPMorgan&#8217;s Short Ideas</a></li>
</ul>
Image via Shutterstock.

Kim Kardashian's SKIMS Joins Forces With Nike For Fitness Fashion, Stock Gains

WIIM

Nike shares are trading higher after the company announced 'NIKESKIMS', its new women's brand in partnership with SKIMS.

<a href="https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement" title="https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement">https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement</a>

NIKE And SKIMS Announce 'NikeSKIMS' Women's Brand

Late investor Jim Simons&#8216; fund Renaissance Technologies LLC made some significant changes within its artificial intelligence bets during the fourth quarter of 2024. The 13F SEC filings reveal that Renaissance increased its stake in a few Asia-based AI companies during the quarter.
What Happened: Mathematician <a href="https://www.benzinga.com/news/24/04/38431687/jim-simons-a-math-professor-became-one-of-the-most-successful-investors-of-all-time-now-he-shares-hi">Simons</a> who died in May 2024 achieved remarkable success in finance by founding the quantitative hedge fund Renaissance Technologies. The key changes in its fourth-quarter holdings are as follows.
<ul>
<li>Renaissance cut its stake in Palantir Technologies Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NASDAQ">PLTR</a>) by 41% but its position in value terms increased by $294.4 million or 21% during the said quarter.</li>
</ul>
<ul>
<li>The fund sold all 304,140 shares of Super Micro Computer Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SMCI#NASDAQ">SMCI</a>), exiting the company as the company underwent a 10-for-1 stock split in mid-quarter, which lowered the price per share but increased the number of shares. The fund repurchased about $1.637 million of the new class of shares valued at $49.898 million.</li>
</ul>
<ul>
<li>The company increased its stake in Asian AI plays like Alibaba Group Holding ADR (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>) by 209%, Taiwan Semiconductor Mfg. Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TSM#NYSE">TSM</a>) by 92% and JD.Com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>) by a staggering 1331%.</li>
</ul>
<ul>
<li>Furthermore, Renaissance added 1303% of Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and 32% of Robinhood Markets Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>) during the fourth quarter.</li>
</ul>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Company</td>
<td>Holdings (as of Sept. 30)</td>
<td>Holdings (as of Dec. 31)</td>
<td>Change (in %)</td>
<td>Value As Of Dec. 31</td>
</tr>
<tr>
<td>Palantir Technologies Inc. </td>
<td>38,419,240</td>
<td>22,789,809</td>
<td>-41%</td>
<td>$1.723 billion</td>
</tr>
<tr>
<td>Alphabet Inc. Class C </td>
<td>815,000</td>
<td>0</td>
<td>-100%</td>
<td>0</td>
</tr>
<tr>
<td>Alphabet Inc. Class A </td>
<td>743,614</td>
<td>3,050</td>
<td>-99.6%</td>
<td>$592,000</td>
</tr>
<tr>
<td>Super Micro Computer Inc. </td>
<td>304,140</td>
<td>0</td>
<td>-100%</td>
<td>0</td>
</tr>
<tr>
<td>Alibaba Group Holding &#8211; ADR </td>
<td>971,000</td>
<td>2,995,640</td>
<td>209%</td>
<td>$254 million</td>
</tr>
<tr>
<td>Taiwan Semiconductor Mfg. Co.</td>
<td>848,420</td>
<td>1,629,242</td>
<td>92%</td>
<td>$321.759 million</td>
</tr>
<tr>
<td>JD.Com Inc.</td>
<td>79,900</td>
<td>1,143,700</td>
<td>1331%</td>
<td>$39.652 million</td>
</tr>
<tr>
<td>Robinhood Markets Inc. </td>
<td>8,986,602</td>
<td>12,078,116</td>
<td>34%</td>
<td>$450.030 million</td>
</tr>
<tr>
<td>Nike Inc. </td>
<td>185,500</td>
<td>2,602,101</td>
<td>1303%</td>
<td>$196.900 million</td>
</tr>
</tbody>
</table>
</figure>
See Also: <a href="https://www.benzinga.com/25/02/43774882/donald-trumps-tax-cut-could-add-46-trillion-to-deficit-says-robert-reich-emphasizing-48-billion-relief-for-top-100-us-firms-via-corporate-tax-cuts">Trump&#8217;s Tax Cut Could Add $4.6 Trillion To Deficit, With $48 Billion Tax Relief For Top 100 Firms: Robert Reich</a>
Why It Matters: As of its fourth quarter filings, the hedge fund had 3,533 holdings with a total value of $67.553 billion as per its 13F filings. 
Simons in an old conversation had revealed the key to Renaissance Technologies&#8217; <a href="https://www.benzinga.com/news/24/04/38431687/jim-simons-a-math-professor-became-one-of-the-most-successful-investors-of-all-time-now-he-shares-hi">staggering returns</a>.
&#8220;My algorithm has always been you get smart people together. You give them a lot of freedom,&#8221; Simons explained in a <a href="https://alphaarchitect.com/2015/06/james-simons-transcript-quantitative-finance-and-building-a-firm/">transcript</a> of his old interview. 
His words offer a glimpse into the inner workings of the famously secretive and astoundingly successful Medallion Fund. Managed exclusively for Renaissance employees, the fund has achieved near-mythical status in the finance world due to its unprecedented performance. This exclusivity, coupled with its consistent outperformance, has fueled both intrigue and admiration from investors worldwide.
Simons&#8217; final ingredient for building a multi-billion dollar empire is to ensure everyone has a vested interest. &#8220;Make everyone partners,&#8221; he advised. In short, Simons&#8217; Renaissance Technologies model rests on four pillars: brilliant minds, a collaborative environment, cutting-edge infrastructure, and shared ownership.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/02/43774256/gop-megadonor-ken-griffins-citadel-earns-77-return-from-palantir-despite-slashing-13-in-q4-adds-4-mag-7-while-cutting-stake-in-3">GOP Megadonor Ken Griffin&#8217;s Citadel Scores 77% Return On Palantir Despite Trimming Stake, Doubles Down On These 4 &#8216;Mag 7&#8217; Stocks</a></li>
</ul>
Photo courtesy: Shutterstock

Jim Simons' Renaissance Technologies Makes AI Moves: Sells Big Tech, Buys Chinese Stocks, Robinhood In Q4

Billionaire investor&nbsp;Bill Ackman&nbsp;has ramped up his stake in&nbsp;Nike&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) by 15%, while simultaneously cutting back his investment in&nbsp;Chipotle Mexican Grill&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CMG#NYSE">CMG</a>) by 14%, as per the recent 13F regulatory filing.
What Happened: Ackman&#8217;s firm,&nbsp;Pershing Square Capital Management, now holds&nbsp;18.8 million shares in Nike&nbsp;and 24.7 million shares in&nbsp;Chipotle. Pershing Square has been a Chipotle shareholder since 2016.
Ackman, known for his active involvement in companies like&nbsp;Canadian Pacific Kansas City&nbsp;and&nbsp;Air Products and Chemicals, has been relatively quiet in recent years. Nonetheless, his investment decisions continue to draw interest.
Over time, Pershing Square has been steadily decreasing&nbsp;its investment in Chipotle, one&nbsp;of its major success stories in recent years. As of June 30, the firm&nbsp;owned 28.8 million Chipotle shares.
The regulatory document 13F filing, also disclosed that Pershing Square trimmed its stake in&nbsp;Hilton Worldwide Holdings&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>)&nbsp;by 26% to 5.4 million&nbsp;shares. 
Also Read: <a href="https://www.benzinga.com/markets/24/12/42635629/bill-ackmans-advice-stay-away-from-shorting-stocks-avoid-commodity-sensitive-industries-and-you-do-great">Bill Ackman&#8217;s Advice: &#8216;Stay Away From Shorting Stocks, Avoid Commodity-Sensitive Industries, And You Do Great&#8217;</a>
The firm&#8217;s largest holding is investment company&nbsp;Brookfield,&nbsp;with roughly 35 million shares.
Why It Matters: This portfolio adjustment comes as Ackman&#8217;s firm continues to navigate the fluctuating market conditions. The decision to increase the stake in Nike could be seen as a vote of confidence in the sportswear giant&#8217;s growth prospects. 
On the other hand, the reduction in Chipotle and Hilton stakes might suggest a cautious approach towards the hospitality sector, which has been hit hard by the pandemic. 
These moves reflect Ackman&#8217;s strategy of balancing growth potential with risk management in his investment decisions.
Read Next
<a href="https://www.benzinga.com/news/24/07/40082441/bill-ackman-hits-pause-on-pershing-square-ipo-after-investors-hesitate">Bill Ackman Hits Pause On Pershing Square IPO After Investors Hesitate</a>
Image: Shutterstock

Bill Ackman's Pershing Square Adjusts Portfolio, Trims Chipotle and Boosts Nike

Soros Fund Management Raises Share Stake In Nike By 32.7% To 162,300 Class B Shares

Guggenheim analyst Robert Drbul reiterates Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Buy and maintains $110 price target.

Price Target

Reiteration

Guggenheim Reiterates Buy on Nike, Maintains $110 Price Target

Whales with a lot of money to spend have taken a noticeably bullish stance on Nike.
Looking at options history for Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) we detected 26 trades.
If we consider the specifics of each trade, it is accurate to state that 53% of the investors opened trades with bullish expectations and 38% with bearish.
From the overall spotted trades, 14 are puts, for a total amount of $2,030,410 and 12, calls, for a total amount of $571,236.
<h3>Projected Price Targets</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $50.0 and $120.0 for Nike, spanning the last three months.
<h3>Volume &amp; Open Interest Trends</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Nike's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Nike's whale trades within a strike price range from $50.0 to $120.0 in the last 30 days. 
<h3>Nike Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1739291426_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$9.35</td>
<td>$8.35</td>
<td>$9.02</td>
<td>$67.50</td>
<td>$1.3M</td>
<td>2.3K</td>
<td>1.5K</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>01/15/27</td>
<td>$15.5</td>
<td>$14.9</td>
<td>$15.2</td>
<td>$70.00</td>
<td>$91.2K</td>
<td>1.0K</td>
<td>81</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$6.3</td>
<td>$6.2</td>
<td>$6.2</td>
<td>$75.00</td>
<td>$74.4K</td>
<td>5.7K</td>
<td>805</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$6.3</td>
<td>$6.2</td>
<td>$6.2</td>
<td>$75.00</td>
<td>$74.4K</td>
<td>5.7K</td>
<td>925</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$3.05</td>
<td>$3.0</td>
<td>$3.05</td>
<td>$75.00</td>
<td>$71.5K</td>
<td>4.2K</td>
<td>1.2K</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Nike's Current Market Status</h3>
<ul>
<li>With a volume of 3,534,698, the price of NKE is down -0.62% at $70.5. </li>
<li>RSI indicators hint that the underlying stock may be approaching overbought.</li>
<li>Next earnings are expected to be released in 37 days.</li>
</ul>
<h3>Professional Analyst Ratings for Nike</h3>
Over the past month, 4 industry analysts have shared their insights on this stock, proposing an average target price of $82.75.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Citigroup downgraded its rating to Neutral, setting a price target of $72. 
&#x2A; In a cautious move, an analyst from Needham downgraded its rating to Buy, setting a price target of $84. 
&#x2A; Maintaining their stance, an analyst from Telsey Advisory Group continues to hold a Market Perform rating for Nike, targeting a price of $80. 
&#x2A; An analyst from BMO Capital persists with their Outperform rating on Nike, maintaining a target price of $95. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Nike, <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> gives you real-time options trades alerts.

Nike Unusual Options Activity

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat <a href="https://www.benzinga.com/general/sports/25/02/43583513/eagles-fly-over-chiefs-40-22-as-super-bowl-lix-tests-potential-137-million-viewership-for-fox">Super Bowl winners.</a>
The game also featured dozens of commercials advertising products and showcasing new movies and television shows. They also featured many celebrity cameos.
What Happened: Super Bowl LIX commercials were <a href="https://www.benzinga.com/general/sports/25/02/43560232/super-bowl-lix-commercials-ai-celebs-muppets-warren-buffett-linked-brand-take-the-spotlight">priced between $7 million and $8 million</a> for a 30-second slot by Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>), which had the media rights to the game.
Fox was able to secure $8 million or more for some last-second advertising inventory ahead of Sunday's game.
This author tracked all the commercials, from the singing of the National Anthem to the final round of ads after the Eagles won the Super Bowl. View the 2024 and 2023 Super Bowl commercials <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">here </a>and <a href="https://www.benzinga.com/general/entertainment/23/02/30883140/super-bowl-commercials-2023-the-complete-list-of-super-bowl-lvii-ads-and-the-companies-behi">here</a>. 
The tweet below shows the Super Bowl LIX commercial tracking in real time during the big game.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Super Bowl LIX Commercial Thread. Feel free to retweet. After National Anthem: Misson: Impossible The Final Reckoning Trailer <a href="https://twitter.com/search?q=%24PARA&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$PARA</a> Sketches <a href="https://twitter.com/search?q=%24SKX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$SKX</a> TurboTax <a href="https://twitter.com/search?q=%24INTU&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$INTU</a> NASCAR on Fox <a href="https://twitter.com/search?q=%24FOX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$FOX</a> After Con Toss: Lilo &amp; Stitch Live Action Spot <a href="https://twitter.com/search?q=%24DIS&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$DIS</a> YouTubeTV <a href="https://twitter.com/search?q=%24GOOG&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$GOOG</a>
&mdash; Chris Katje (@chriskatje) <a href="https://twitter.com/chriskatje/status/1888740049883173010?ref_src=twsrc%5Etfw">February 10, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Here&#8217;s a list of the Super Bowl LIX commercials and the companies behind them.
After National Anthem:
<ul>
<li>"Mission: Impossible – The Final Reckoning" Trailer, Paramount (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>)(NASDA:PARAA)</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>)</li>
<li>TurboTax, brand of Intuit Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>)</li>
<li>NASCAR on Fox</li>
</ul>
After Coin Toss:
<ul>
<li>Lilo &amp; Stitch live action movie teaser for Disney (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)</li>
<li>YouTube TV, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>)</li>
</ul>
After Kickoff, During First Quarter:
<ul>
<li>Dunkin'</li>
<li>"How to Train Your Dragon" live action movie trailer, Comcast (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>)</li>
<li>Pfizer Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PFE#NYSE">PFE</a>)</li>
<li>"Thunderbolts" trailer, Marvel film from Disney</li>
<li>MSC Cruises</li>
<li>Little Caesars</li>
<li>Fox News</li>
<li>T-Mobile (NASDA:TMUS) with Starlink</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>)</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) with Ray-Ban</li>
<li>IndyCar racing on Fox</li>
<li>Doritos, brand of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>)</li>
<li>Cirkul</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)</li>
</ul>
After End of First Quarter, During Second Quarter:
<ul>
<li>Disney+ and Hulu streaming platforms</li>
<li>Ritz, brand of Mondelez International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>)</li>
<li>Red Bull</li>
<li>Squarespace</li>
<li>"The Floor" on Fox</li>
<li>Local Ad</li>
<li>Mountain Dew Baja Blast, brand of PepsiCo</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>)</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>)</li>
<li>Stand Up to Hate</li>
<li>FanDuel Kick of Destiny challenge, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>)</li>
<li>"Extracted" on Fox</li>
<li>Uber Eats, brand of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>)</li>
<li>WeatherTech</li>
<li>TurboTax, brand of Intuit</li>
<li>NASCAR on Fox</li>
<li>Google Pixel phone with Gemini AI</li>
<li>UFL on Fox</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>)</li>
<li>He Gets Us</li>
<li>Liquid Death</li>
<li>HexClad</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)</li>
<li>OpenAI</li>
<li>CoffeeMate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>)</li>
<li>NFL youth organizations</li>
<li>Ram Truck, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>)</li>
<li>Hellmann's, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>)</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>)</li>
<li>Budweiser, brand of Anheuser-Busch InBev</li>
<li>Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>)</li>
<li>NYU Langone Health</li>
<li>Novartis Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>)</li>
</ul>
After End of Second Quarter, During Halftime, During Third Quarter:
<ul>
<li>IndyCar on Fox</li>
<li>MyFitnessPal</li>
<li>Yahoo!, brand of Apollo Global (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>) and Verizon Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>)</li>
<li>Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>)</li>
<li>Jewel-Osco, brand of Albertsons (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACI#NYSE">ACI</a>)</li>
<li>Bayer Aspirin</li>
<li>"The Masked Singer" on Fox</li>
<li>Fox Nation streaming platform</li>
<li>On Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>)</li>
<li>Angel Soft, brand of Georgia-Pacific</li>
<li>Reese's Lava Cup, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>)</li>
<li>NFL ad</li>
<li>Tubi streaming platform, brand of Fox</li>
<li>Fox shows</li>
<li>Local ad</li>
<li>Local ad</li>
<li>Salesforce Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>)</li>
<li>DoorDash Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>)</li>
<li>Meta Platforms</li>
<li>Stand Up to Hate</li>
<li>Nerds</li>
<li>Lay's, brand of PepsiCo</li>
<li>"M3gan 2.0" trailer, distributed by Comcast</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>)</li>
<li>Nerdwallet</li>
<li>Häagen-Dazs</li>
<li>Tubi</li>
<li>Fox Nation</li>
<li>Bud Light, brand of Anheuser-Busch InBev</li>
<li>Hims &amp; Hers Health Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>)</li>
<li>Poppi</li>
<li>TV shows on Fox</li>
</ul>
After End of Third Quarter, During Fourth Quarter:
<ul>
<li>Salesforce Inc</li>
<li>Ramp</li>
<li>Tullamore Dew whiskey</li>
<li>Toyota (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>)</li>
<li>Sandals Resorts</li>
<li>Local Ad</li>
<li>Jeep, brand of Stellantis</li>
<li>Tubi streaming platform</li>
<li>Fox News</li>
<li>Stella Artois, brand of Anheuser-Busch InBev</li>
<li>Dove, brand of Unilever</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>)</li>
<li>UFL on Fox</li>
<li>Bosch</li>
<li>Totino's Pizza Rolls, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>)</li>
<li>Fetch</li>
<li>TV shows on Fox</li>
</ul>
End of Game, Eagles win 40-22, Final Ad Spot After Game:
<ul>
<li>Progressive (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PGR#NYSE">PGR</a>)</li>
<li>Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>)</li>
<li>Cirkul</li>
<li>Vrbo, brand of Expedia Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>)</li>
<li>Universal Resorts</li>
<li>Energy Transfer (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ET#NYSE">ET</a>)</li>
</ul>
The list includes all the Super Bowl LIX commercials that aired from the playing of the national anthem to the first ad break after the Eagles won.
Read Also:<a href="https://www.benzinga.com/general/sports/25/02/43578857/if-you-invested-in-bitcoin-instead-of-buying-super-bowl-tickets-each-year-since-2012-heres-how-much-youd-have-today"> If You Invested in Bitcoin Instead of Buying Super Bowl Tickets Each Year Since 2012, Here&#8217;s How Much You&#8217;d Have Today</a>
Winners and Losers: While everyone will have their own favorites and ads they wish they'd never seen, here's a look at some of the winners and losers.
USA Today asks consumers to <a href="https://admeter.usatoday.com/2025">vote </a>on their favorite Super Bowl commercials each year via the Ad Meter.
Here are the top 10 highest rated ads as of Monday morning:
<ol>
<li>Budweiser – "First Delivery"</li>
<li>Lay's – "The Little Farmer"</li>
<li>Michelob Ultra – "The ULTRA Hustle"</li>
<li>Stella Artois – "David and Dave</li>
<li>NFL – "Somebody"</li>
<li>NFL – "Flag 50"</li>
<li>Bud Light – "Big Men on Cul-De-Sac"</li>
<li>Uber Eats – "Century of Cravings"</li>
<li>Hellmann's – "When Sally Met Hellmann's"</li>
<li>Pfizer – "Knock Out"</li>
</ol>
Here are the 10 lowest rated ads as of Monday morning:
<ol>
<li>Tubi – "The Z Suite"</li>
<li>Fetch – "The Big Reward"</li>
<li>CoffeeMate – "Foam Diva"</li>
<li>Cirkul – "You Got Cirkul"</li>
<li>OpenAI – "ChatGPT: The Intelligence Age"</li>
<li>Squarespace – "A Tale As Old As Websites"</li>
<li>T-Mobile – "A New Era in Connectivity"</li>
<li>DoorDash – "DashPass Math"</li>
<li>Hims &amp; Hers – "Sick of the System"</li>
<li>GoDaddy – "Act Like You Know"</li>
</ol>
The list of winners shows that Anheuser-Busch InBev continues the tradition of unforgettable Super Bowl beer ads once again, taking four places on the top 10 list.
The list of losers shows that companies like CoffeeMate and Hims &amp; Hers, which had their first ever Super Bowl commercials may not have hit the mark with consumers watching.
Read Next: 
<ul>
<li><a href="EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year's NFL Championship">EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year&#8217;s NFL Championship</a></li>
</ul>
Photo: Shutterstock

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DASH

EXPE

FLUT

FOXA

GDDY

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Hims & Hers Health, Inc. Class A Common Stock

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MDLZ

NSRGY

ONON

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Super Bowl Commercials 2025: Complete List of Super Bowl LIX Ads And Companies Behind Them

The Philadelphia Eagles&#8217; 40-22 victory over the Kansas City Chiefs at Super Bowl LIX marked not just a shift in NFL power dynamics but also represented another test of the event&#8217;s advertising and viewership supremacy, as industry observers await official audience numbers.
What Happened: Last month, Brian Steinberg of Variety.com noted that Nielsen&#8216;s Big Data + Panel now officially measures total audiences. Super Bowl LVIII drew 123.7 million viewers, ranking as the second most-watched television program in U.S. history after the 1969 moon landing. Even with a 10% boost to 136.7 million, that&#8217;s still far from the U.S. population of 335 million, <a href="https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/changes-to-nielsens-out-of-home-measurements-could-result-in-biggest-super-bowl-tv-audience-ever">according</a> to NBC Sports.
This year&#8217;s broadcast strategy included a streaming component through Fox&#8217;s Tubi platform. The Spanish-language rights were shared between Fox Deportes and Telemundo in an arrangement <a href="https://www.benzinga.com/general/entertainment/24/05/38742147/foxs-growth-prospects-competitive-valuation-stand-out-against-disney-paramount-analyst-sees">aimed at maximizing reach</a>.
The event maintained its celebrity appeal, with notable attendees including Taylor Swift and President Donald Trump, who made history as the first sitting president to attend a Super Bowl. 
See Also: <a href="https://www.benzinga.com/tech/25/02/43582884/elon-musks-spacex-and-t-mobile-go-live-with-starlink-powered-satellite-to-cell-service-heres-how-much-it-will-cost">Elon Musk&#8217;s SpaceX And T-Mobile Go Live With Starlink-Powered Satellite-To-Cell Service: Here&#8217;s How Much It Will Cost</a>
Why It Matters: Fox Sports sold out its premium advertising inventory months before the game, with some spots commanding $8 million for 30 seconds, according to Fox Sports Executive Vice President Mark Evans. The high-stakes advertising playground attracted major tech companies and traditional brands alike, with artificial intelligence <a href="https://www.benzinga.com/25/02/43583058/super-bowl-ads-go-all-in-on-ai-stars-and-8m-price-tags-elon-musk-shared-this-advert-with-his-followers">emerging as a dominant theme</a>.
Notable advertisers included Alphabet Inc.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) Google, which faced scrutiny for claims in its Gemini AI ad, Salesforce Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>) featuring Matthew McConaughey, and Meta Platforms Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) with a star-studded spot featuring Chris Pratt and Chris Hemsworth. In a significant return to Super Bowl advertising, Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) broke its 27-year hiatus with a women-empowerment-themed commercial.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/25/02/43582928/bitcoin-ethereum-dogecoin-as-investors-prepare-for-crucial-cpi-ppi-data-top-analyst-anticipates-a-strong-week-for-crypto">Bitcoin, Ethereum, Dogecoin Flat As Investors Prepare For Crucial Inflation Data: Top Analyst Says This Week Comparable To Any &#8216;Crisis&#8217; Period But You Should Be Bullish</a></li>
</ul>
Image Via Shuterstock 
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Entertainment

Eagles Fly Over Chiefs 40-22 As Super Bowl LIX Tests Potential 137 Million Viewership For Fox

Super Bowl Sunday has arrived, bringing with it a dazzling array of celebrity-packed commercials. Fox , the broadcaster of the game, reportedly announced in November that all ad slots were sold out, with over 10 spots costing advertisers $8 million each.
What Happened: This year&#8217;s commercials cover a wide range of themes, from smart glasses to pizza rolls, with a significant focus on artificial intelligence. Mark Evans, executive vice president of sales for Fox Sports, told The Hollywood Reporter that AI-themed creative content is expected, reflecting its growing presence in businesses, according to a <a href="https://www.nbcnews.com/business/super-bowl-2025-commercials-rcna191062">report</a> from NBC News.
Among the notable ads, Google, the search subsidiary for Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) faced scrutiny for its original Gemini ad, which inaccurately claimed Gouda cheese accounts for &#8220;50 to 60 percent of the world&#8217;s cheese consumption.&#8221; The ad was re-edited following feedback from the Wisconsin Cheese Mart owner.
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Wisconsin - Wisconsin Cheese Mart: Gemini in Google Docs" width="500" height="281" src="https://www.youtube.com/embed/I18TD4GON8g?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</figure>
Other standout commercials include Salesforce Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>) featuring Matthew McConaughey, Meta with Chris Pratt and Chris Hemsworth.
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title=""Dining Alfiasco" :30 &#x7C; What AI Was Meant to Be with Matthew McConaughey &#x7C; Salesforce" width="500" height="281" src="https://www.youtube.com/embed/s4JNLL7U8H8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</figure>
 and a humorous spot from Little Caesars starring Eugene Levy. The Super Bowl ads continue to captivate audiences with creativity and star power.
Meta Platforms Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) ran an advertisement featuring Chris Pratt, Chris Hemsworth and Kris Jenner which referenced the banana duct-taped to a wall art piece <a href="https://www.benzinga.com/24/11/42253045/62m-duct-taped-banana-becomes-a-snack-as-crypto-mogul-justin-sun-asserts-this-conceptual-artwork-can-be-assembled-and-disassembled-anywhere">that sold for millions</a>. 
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Hey Meta, Who Eats Art? Ft. Chris Hemsworth, Chris Pratt and Kris Jenner &#x7C; Ray-Ban Meta Glasses" width="500" height="281" src="https://www.youtube.com/embed/-cqwXxUo_q8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</figure>
See Also: <a href="https://www.benzinga.com/markets/cryptocurrency/25/02/43581896/analyst-who-nailed-2021-crypto-collapse-now-says-worst-of-bitcoin-could-come-in-next-few-weeks">Analyst Who Nailed 2021 Crypto Collapse Now Says Worst Of Bitcoin Could Come In Next Few Weeks</a>
Why It Matters: The Super Bowl remains a prime opportunity for advertisers to reach massive audiences, despite the high costs associated with ad slots. A <a href="https://www.benzinga.com/25/02/43563633/exclusive-is-super-bowl-7m-cost-worth-it-61-say-this-while-18-admit-to-looking-up-companies-after-last-years-nfl-championship">recent poll</a> revealed that 61% of respondents questioned the value of these expensive ads, while 18% admitted to looking up companies after last year&#8217;s championship.
In a surprising move, Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) returned to Super Bowl advertising after a 27-year hiatus, aiming to boost its declining sales. This decision underscores the high stakes involved, as a 30-second spot can exceed $8 million, according to <a href="https://www.benzinga.com/general/sports/25/02/43578947/nike-returns-to-super-bowl-advertising-to-revive-sales-after-27-year-gap">JPMorgan analysts</a>. The advertisement had a women-empowerment theme.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">There's one guarantee in sport. You'll be told you can't do it. So do it anyway. You can't win. So Win. &#x1f3a4;<a href="https://twitter.com/justdoechii?ref_src=twsrc%5Etfw">@justdoechii</a> <a href="https://t.co/2zbZRXEM8Q">pic.twitter.com/2zbZRXEM8Q</a>
&mdash; Nike (@Nike) <a href="https://twitter.com/Nike/status/1888754373251215659?ref_src=twsrc%5Etfw">February 10, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
This year&#8217;s Super Bowl LIX, featuring a rematch between the Kansas City Chiefs and Philadelphia Eagles, has generated excitement not only for the game but also for the commercials and halftime show by Kendrick Lamar. A <a href="https://www.benzinga.com/general/sports/25/02/43548933/exclusive-super-bowl-lix-viewers-more-excited-about-nfl-game-kendrick-lamar-commercials-or-taylor-swift-63-say">Benzinga poll</a> indicated that 63% of viewers are eager to watch the game, the ads, and performances, highlighting the event&#8217;s multifaceted appeal.
Elon Musk also shared the T-Mobile US Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>) and Starlink Superbowl advertisement which announced the launch of the <a href="https://www.benzinga.com/tech/25/02/43582884/elon-musks-spacex-and-t-mobile-go-live-with-starlink-powered-satellite-to-cell-service-heres-how-much-it-will-cost">satellite-to-cell beta service.</a>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"> 
<div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="A New Era in Connectivity – T-Mobile Starlink" width="500" height="281" src="https://www.youtube.com/embed/HLw6ZovMpLI?start=2&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</figure>
At the time of writing the Eagles were leading the Chiefs 24-0. The Eagles took the lead into halftime and completely dominated.
Photo Courtesy: Andrew Angelov On Shutterstock.com
Read Next: 
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<li><a href="https://www.benzinga.com/25/02/43582659/trump-says-canada-much-better-off-being-the-51st-state-the-border-with-us-is-just-a-line">Trump Says Canada Much Better Off Being The 51st State: The Border With US Is &#8216;Just A Line&#8217;</a></li>
</ul>
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/author/shivdeep-dhaliwal" target="_blank" rel="noreferrer noopener">Shivdeep Dhaliwal</a>

Super Bowl Ads Go All-In on AI, Stars, and $8M Price Tags: Elon Musk Shared This Advert With His Followers

Nike Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales.
What Happened: The news of Nike&#8217;s return was disclosed by JPMorgan analysts in a research note, following a meeting with Nike&#8217;s CEO and CFO. The company has yet to make a public statement on the matter.
This decision comes at a critical time&nbsp;for Nike, which has been&nbsp;battling falling sales. The company is taking a high-stakes risk, as a 30-second Super Bowl ad spot can cost more than $8 million.
As per the report <a href="https://www.businessinsider.com/nike-returns-super-bowl-commercial-reverse-sales-slump-2025-2">by </a>Insider, newly appointed CEO, Elliott Hill, who returned to the company&nbsp;in October after a four-year&nbsp;hiatus, had presented a recovery plan in December. Hill has been critical of some of Nike&#8217;s previous strategies, such as heavy discounting and neglecting relationships with wholesalers.
The sportswear behemoth is also trying to reignite interest in its&nbsp;iconic sneaker brands like Jordans&nbsp;and Air Force 1s by limiting supply to stimulate demand.
Also Read: <a href="https://www.benzinga.com/insights/options/25/02/43474130/nikes-options-frenzy-what-you-need-to-know">Nike&#8217;s Options Frenzy: What You Need to Know</a>
Over the past year, Nike&#8217;s shares have dropped approximately 30%, and the company reported an 8% year-over-year decrease in revenue to $12.4 billion for the quarter ending November 30.
In recent months, Nike has restructured its marketing department, promoting several company veterans,&nbsp;including former vice president Nicole&nbsp;Hubbard Graham, who was appointed as marketing chief.
The company seems to be leveraging significant cultural events to rejuvenate its brand, as seen by a new ad launched during the Grammy Awards this month, celebrating the 40-year legacy of its Jordan Brand.
Why It Matters: Nike&#8217;s return to Super Bowl advertising signifies a major shift in its marketing strategy. This move could potentially attract a larger audience and boost sales, which is crucial for the company given its recent financial performance. 
However, the high cost of Super Bowl advertising also adds a significant risk to this strategy. 
The success of this move will largely depend on how effectively the company can leverage this platform to connect with its target audience and rekindle interest in its products.
Image: Shutterstock

Nike Returns to Super Bowl Advertising To Revive Sales After 27-Year Gap

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/07/25</td>
<td>$370.00</td>
<td>$30.4K</td>
<td>6.8K</td>
<td>72.2K</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$235.00</td>
<td>$340.3K</td>
<td>6.1K</td>
<td>11.8K</td>
</tr>
<tr>
<td>BABA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$105.00</td>
<td>$160.0K</td>
<td>25.1K</td>
<td>3.0K</td>
</tr>
<tr>
<td>HAS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$55.00</td>
<td>$40.0K</td>
<td>3.7K</td>
<td>792</td>
</tr>
<tr>
<td>UAA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$10.00</td>
<td>$39.9K</td>
<td>3.5K</td>
<td>760</td>
</tr>
<tr>
<td>YUM</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>09/19/25</td>
<td>$135.00</td>
<td>$906.0K</td>
<td>738</td>
<td>600</td>
</tr>
<tr>
<td>PETS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$2.50</td>
<td>$30.4K</td>
<td>1.5K</td>
<td>463</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$75.00</td>
<td>$27.5K</td>
<td>1.6K</td>
<td>176</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$140.00</td>
<td>$45.9K</td>
<td>825</td>
<td>156</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$110.00</td>
<td>$48.7K</td>
<td>530</td>
<td>53</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bearish, is expiring today. Parties traded 200 contract(s) at a $370.00 strike. This particular call needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $30.4K, with a price of $152.0 per contract. There were 6833 open contracts at this strike prior to today, and today 72255 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a put option sweep that happens to be bearish, expiring in 42 day(s) on March 21, 2025. This event was a transfer of 308 contract(s) at a $235.00 strike. This particular put needed to be split into 17 different trades to become filled. The total cost received by the writing party (or parties) was $340.3K, with a price of $1105.0 per contract. There were 6175 open contracts at this strike prior to today, and today 11890 contract(s) were bought and sold. 
• Regarding BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we observe a call option sweep with bullish sentiment. It expires in 42 day(s) on March 21, 2025. Parties traded 250 contract(s) at a $105.00 strike. This particular call needed to be split into 12 different trades to become filled. The total cost received by the writing party (or parties) was $160.0K, with a price of $640.0 per contract. There were 25100 open contracts at this strike prior to today, and today 3077 contract(s) were bought and sold. 
• For HAS (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>), we notice a put option trade that happens to be bearish, expiring in 14 day(s) on February 21, 2025. This event was a transfer of 400 contract(s) at a $55.00 strike. The total cost received by the writing party (or parties) was $40.0K, with a price of $100.0 per contract. There were 3754 open contracts at this strike prior to today, and today 792 contract(s) were bought and sold. 
• Regarding UAA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>), we observe a call option trade with bearish sentiment. It expires in 343 day(s) on January 16, 2026. Parties traded 701 contract(s) at a $10.00 strike. The total cost received by the writing party (or parties) was $39.9K, with a price of $57.0 per contract. There were 3538 open contracts at this strike prior to today, and today 760 contract(s) were bought and sold. 
• For YUM (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>), we notice a call option trade that happens to be neutral, expiring in 224 day(s) on September 19, 2025. This event was a transfer of 600 contract(s) at a $135.00 strike. The total cost received by the writing party (or parties) was $906.0K, with a price of $1510.0 per contract. There were 738 open contracts at this strike prior to today, and today 600 contract(s) were bought and sold. 
• Regarding PETS (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PETS#NASDAQ">PETS</a>), we observe a call option trade with bearish sentiment. It expires in 42 day(s) on March 21, 2025. Parties traded 104 contract(s) at a $2.50 strike. The total cost received by the writing party (or parties) was $30.4K, with a price of $293.0 per contract. There were 1504 open contracts at this strike prior to today, and today 463 contract(s) were bought and sold. 
• Regarding NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we observe a put option sweep with bearish sentiment. It expires in 224 day(s) on September 19, 2025. Parties traded 29 contract(s) at a $75.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $27.5K, with a price of $950.0 per contract. There were 1637 open contracts at this strike prior to today, and today 176 contract(s) were bought and sold. 
• For PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we notice a call option trade that happens to be bullish, expiring in 98 day(s) on May 16, 2025. This event was a transfer of 100 contract(s) at a $140.00 strike. The total cost received by the writing party (or parties) was $45.9K, with a price of $460.0 per contract. There were 825 open contracts at this strike prior to today, and today 156 contract(s) were bought and sold. 
• For SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we notice a put option sweep that happens to be bearish, expiring in 343 day(s) on January 16, 2026. This event was a transfer of 50 contract(s) at a $110.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $48.7K, with a price of $975.0 per contract. There were 530 open contracts at this strike prior to today, and today 53 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMZN

PETS

SBUX

Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) has <a href="https://www.benzinga.com/content/43420103/why-nike-stock-could-be-2025s-top-comeback-play">struggled in recent years</a>. 
New CEO Elliott Hill discussed his attempted turnaround of the Beaverton, Oregon-based company with <a href="https://www.benzinga.com/topic/wall-street">Wall Street analysts</a> on Thursday. Here&#8217;s what analysts published after the meeting:
<ul>
<li>Goldman Sachs analyst Brooke Roach, who holds a Buy rating with a price target of $91.</li>
<li>JPMorgan analyst Matthew R. Boss, who holds a Neutral rating with a price target of $73.</li>
</ul>
Main Takeaways: Roach says the conversation centered around Nike&#8217;s company culture, sports, innovation and marketing.
&#8220;Management highlighted innovation remains a key priority and that they are comfortable with the team in place and the speed at which they are working&#8230; By category, the company spoke to prioritizing running (given emerging competitive threats), followed by football, basketball, training and sportswear,&#8221; the analyst said.
Hill and company executives also said that they plan to increase marketing expenses to around 10% of sales. Executives also plan to turn around the company&#8217;s culture, noting that previous management focused too much on technology rather than sports.
Boss noted that management commentary emphasized that plans are long-term in nature. Nike plans to liquidate inventory through price decreases, which will compress margins in the short term. Later, the company plans to transition its business model to prioritize full-price items instead of discounts.
The analyst also noted other geographic headwinds.
&#8220;&#8230;we see continued revenue pressure into 1H26 in particular associated with the "annualization" of strategic actions across different geographies (= JPMe FY26 revenues -2.4% Y/Y &lt; Street +1.7% Y/Y), with N. America and Greater China (= combined 56% of sales mix) in our view the furthest behind on rebalancing the product portfolio and repositioning the Nike Digital segment to full price,&#8221; Boss said.
Also Read:
<ul>
<li><a href="https://www.benzinga.com/25/02/43564020/consumer-sentiment-sinks-economist-flags-unusually-large-rise-in-inflation-perception">Consumer Sentiment Sinks In February: Economist Flags &#8216;Unusually Large&#8217; Rise In Inflation Perception</a></li>
</ul>
Image: Shutterstock

Analyst Color

Retail Sales

New Nike CEO Sets Sights On Innovation, Ups Marketing Expenses To '10% Of Sales'

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Morgan Stanley analyst Dara Mohsenian downgraded the rating for e.l.f. Beauty, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ELF#NYSE">ELF</a>) from Overweight to Equal-Weight and lowered the price target from $153 to $70. e.l.f. Beauty shares closed at $88.49 on Thursday. <a href="https://www.benzinga.com/quote/ELF/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>JP Morgan analyst Jeffrey Zekauskas downgraded Air Products and Chemicals, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APD#NYSE">APD</a>) from Overweight to Neutral and lowered the price target from $345 to $320. Air Products shares closed at $328.13 on Thursday. <a href="https://www.benzinga.com/quote/APD/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Macquarie analyst Eugene Hsiao downgraded the rating for XPeng Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XPEV#NYSE">XPEV</a>) from Outperform to Neutral and announced a price target of $18. XPeng shares closed at $17.10 on Thursday. <a href="https://www.benzinga.com/quote/XPEV/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Citigroup analyst Paul Lejuez downgraded NIKE, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) from Buy to Neutral and lowered the price target from $102 to $72. Nike shares closed at $71.74 on Thursday. <a href="https://www.benzinga.com/quote/NKE/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Joshua Spector downgraded the rating for FMC Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FMC#NYSE">FMC</a>) from Buy to Neutral and slashed the price target from $66 to $38. FMC shares closed at $35.66 on Thursday. <a href="https://www.benzinga.com/quote/FMC/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying NKE stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="587" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07102242/image-67-1024x587.png" alt="" class="wp-image-772065" style="width:760px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07102242/image-67-1024x587.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07102242/image-67-300x172.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07102242/image-67-768x440.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07102242/image-67.png 1111w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Read This Next: 
<ul>
<li><a href="https://www.benzinga.com/25/02/43558786/how-to-earn-500-a-month-from-mcdonalds-stock-ahead-of-q4-earnings">How To Earn $500 A Month From McDonald&#8217;s Stock Ahead Of Q4 Earnings</a></li>
</ul>

Downgrades

XPEV

This Nike Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Friday

Nike shares are trading lower after Citigroup downgraded the stock from Buy to Neutral and cut its price target from $102 to $72.

Needham analyst Tom Nikic reiterates Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Buy and maintains $84 price target.

Needham Reiterates Buy on Nike, Maintains $84 Price Target

Citigroup analyst Paul Lejuez downgrades Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) from Buy to Neutral and lowers the price target from $102 to $72.

Citigroup Downgrades Nike to Neutral, Lowers Price Target to $72

Press Releases

NIKE, Inc. Announces Second Quarter Fiscal 2025 Earnings and Conference Call

NIKE, Inc. Appoints Treasure Heinle as Executive Vice President and Chief Human Resources Officer

Small Cap

Opinion

Strategic Investments Spark Renewed Interest in Multi-Club Ownership Models

NIKE, Inc. & NFL Extend Long-Standing Partnership Through 2038

NIKE, Inc. Reports Fiscal 2025 Second Quarter Results

The Next Moncler? How Emerging Brand Perfect Moment Is Capitalizing On The Luxury Skiwear Market

NIKE, Inc. Declares $0.40 Quarterly Dividend

Nike and SKIMS Launch New Brand, NikeSKIMS, Designed to Sculpt; Engineered to Perform

NYSE CONTENT ADVISORY: PRE-MARKET UPDATE FOR FEBRUARY 19TH + NIKE ANNOUNCES COLLABORATION WITH SKIMS

NIKE, Inc. Announces Third Quarter Fiscal 2025 Earnings and Conference Call

BREA

GOOS

LULU

MANU

MONRF

MSGS

PMNT

Allbirds

Birkenstock Holding

Crocs

Deckers Outdoor

Rocky Brands

Steven Madden

Skechers USA

Wolverine World Wide

Telsey Advisory Group

Guggenheim

Needham

Citigroup

BMO Capital

Screenshot 2025-01-21 at 6.29.45 PM

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Date	Put/Call	Strike Price	Exp Date	DTE	Trade Vol	Day Vol	Vol / OI	OI	Trade Type	Sentiment
03:55 PMFeb 20, 2025	CALL	$77.50	May 16, 2025	82	27	1029	2	1380	SWEEP	BEARISH
12:27 PMFeb 18, 2025	CALL	$80.00	Aug 15, 2025	173	1002	1000	554	181	TRADE	BEARISH